Religious terrorism accounted for 66% of all deaths from terror attacks in 2013. Using religion as a trump-card for justification of violence has increased sharply since 2000, significantly overtaking political and nationalist separatist movements. There has, however, been no serious attempt to understand how peace can be offered as an alternative product to violence, if it was handled by commercial marketers. If a presidential candidate, sportsperson, detergents or banking services can be marketed, can peace be marketed too? This book argues that social marketing, which uses commercial marketing principles for social good, may make a significant contribution to encouraging peace. The book unearths the subconscious metaphorical frames utilised by Christians in their conceptualisations of Muslims in the US, and vice versa, through a two-fold approach. Firstly, ethnographic field-work is used to gain the trust of the community and to understand the lived-in experience of community members in their natural social setting. Secondly, the Zaltman Metaphor Elicitation Technique (ZMET) is adopted as a tool to discern the metaphorical lens that Christians and Muslims use to view each other. The study suggests how this metaphorical lens of framing may help in designing more effective interventions that would fundamentally alter the mechanism of ‘contact’ between rival majority and minority religious groups in conflict.

War and conflict continually plague many nations around the world and have led to mass causalities, a shortage of resources, and political turmoil. To eradicate this ongoing issue, individuals, companies, and governments need to establish a fundamental change in the distribution of the world’s assets, resources, and ideals. Marketing Peace for Social Transformation and Global Prosperity is a pivotal reference source that provides vital research on the development of programs and campaigns destined to impose and sustain ideas that lead to conflict resolution. Through analyzing and proposing various peace marketing campaigns, it showcases how individuals and corporations can employ various tactics to enhance and achieve political, social, and individual peace and promote the sustainability of resources and education. Highlighting topics such as civic engagement, conflict management, and symbolism, this book is ideally designed for policymakers, business leaders, professionals, theorists, researchers, and students.

These past two decades, modern technology has brought into being scores of powerful challenges to our interior peace and well-being. We’re experiencing a worldwide crisis of attention in which information overwhelms us, corrodes true communion with others, and leaves us anxious, unsettled, bored, isolated, and lonely. These pages provide the time-tested antidote that enables you to regain an ordered and peaceful mind in a technologically advanced world. Drawing on the wisdom of the world’s greatest thinkers, including Plato, Aristotle, St. Augustine, and St. Thomas Aquinas, these pages help you identify – and show you how to cultivate – the qualities of character you need to survive in our media-saturated environment. This book offers a calm, measured, yet forthright and effective approach to regaining interior peace. Here you’ll find no argument for retreat from the modern world; instead these pages provide you with a practical guide to recovering self-mastery and interior peace through wise choices and ordered activity in the midst of the world’s communication chaos. Are you increasingly frustrated and perplexed in this digital age? Do you yearn for a mind that is more focused and a soul able to put down that IPhone and simply rejoice in the good and the true? It’s not hard to do. The saints and the wise can show you how; this book makes their counsel available to you.

Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.

When you breathe in all the grace available to you and release everything that is outside of your control, you'll discover peace that surpasses your circumstances. All it takes is practice. If you feel overwhelmed with anxiety about the future, you're far from alone. For many of us, when we're not worrying about what is to come, we find ourselves wrestling with things from the past. Where does that leave us today? Morgan Harper Nichols has learned the answer to this question. She has examined stories from her own life and the lives of people around the world and noticed a common thread: we all long for peace. We're all seeking light and life. But these things don't happen passively. Peace Is a Practice invites you to become a peacemaker in your own life, starting right where you are, and in some of the most unexpected places. As these words and images inspire you to take daily steps toward peace, you'll uncover the key to: Embracing the beauty of the present Letting go of regret of the past and fear of the future Developing a path toward meaning and authenticity Approaching life's challenges with faith and a calm confidence Feeling peace even in the midst of uncertainty or difficult times In every moment, there is something as deep and boundless as a winding river waiting to be found--a true peace that flows, beckoning you to rest . . . and be still.

For the first time the inside story of Russia's marketing of their space program to the West is chronicled by one who was there. The colourful tales are told, warts and all. How the door to Russia's long hidden space pro-gram was opened during the era of Soviet perestroika, the political struggle on the signing of the first contract between the Russians and NASA, the push to change space station Freedom into a co-operative venture, the willingness of the Russians to use free markets against the wishes of NASA and how the Russian space station Mir became a commercial platform, are all told in a relaxed and engaging style by the author, who is the only American ever to work within the Russian space program. The book chronicles the author's 14 year journey to use Russian assets to strengthen the American space program. Included is the behind-the-scenes of signing Dennis Tito, working with entertainment icons like James Cameron and Mark Burnett and the electrifying ride that was MirCorp. The book discusses the boycott organised by NASA to prevent MirCorp's success and the drama behind the world's only commercial manned expedition that sent two men to the Mirspace station for over two months, with no government funding. It is a tale of strong characters. Readers are given a front-row seat on the decade-long clash between the Russian chief Yuri Semenov and NASA's Dan Goldin, a paradoxical battle that saw the Russians embracing American open markets and NASA clinging to the Cold War model for space exploration.

The present book uses Sri Lanka’s failed attempt at negotiating peace with the Liberation Tigers of Tamil Eelam, to examine the politics of state and market reforms towards liberal peace. Sri Lanka is seen as a critical case that demonstrates key characteristics and shortcomings of liberal peace, vividly demonstrated by internationally facilitated elite negotiations and donor-funded neoliberal development.

Achieving peace is often thought about in terms of military operations or state negotiations. Yet it also happens at the grassroots level, where communities envision and create peace on their own. The San José de Apartadó Peace Community of small-scale farmers has not waited for a top-down peace treaty. Instead, they have actively resisted forced displacement and co-optation by guerrillas, army soldiers, and paramilitaries for two decades in Colombia’s war-torn Urabá region. Based on ethnographic action research over a twelve-year period, Christopher Courtheyn illuminates the community’s understandings of peace and territorial practices against ongoing assassinations and displacement. San José’s peace through autonomy reflects an alternative to traditional modes of politics practiced through electoral representation and armed struggle. Courtheyn explores the meaning of peace and territory, while also interrogating the role of race in Colombia’s war and the relationship between memory and peace. Amid the widespread violence of today’s global crisis, Community of Peace illustrates San José’s rupture from the logics of colonialism and capitalism through the construction of political solidarity and communal peace.