This interface is being recognized by business organizations as a key priority for management, and both practitioners and academics alike have placed a greater emphasis on the need to view the supply chain as a whole as the vehicle by which competitive advantage is achieved. As well as drawing upon current research and the experience of firms worldwide, Marketing Logistics uses numerous 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life. This book is an invaluable resource for managers who seek to understand more about the way in which the supply chain should be managed to improve their organization's competitive position, as well as students undertaking degree-level courses in marketing, logistics and supply chain management.

The ultimate resource for marketing professionals Today’s marketers are challenged to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives in a dynamic world. Marketing, in its 9th Australian edition, continues to be the authoritative principles of marketing resource, delivering holistic, relevant, cutting edge content in new and exciting ways. Kotler delivers the theory that will form the cornerstone of your marketing studies, and shows you how to apply the concepts and practices of modern marketing science. Comprehensive and complete, written by industry-respected authors, this will serve as a perennial reference throughout your career.

Notable changes occurring in the global marketplace since the publication of the first three editions of this book (1982, 1987, and 1993) have included e-commerce and widespread use of the Internet, growth of supply chain management, a continued explosion of computer and information technology worldwide, development of 24-hour markets with many organizations operating worldwide, and a continued corporate emphasis on quality and customer satisfaction. Trade agreements such as North America Free Trade Agreement (NAFTA), European Union, ASEAN and Mercosur have enabled corporations to implement regional, if not entirely global, logistics strategies. The fourth edition of Strategic Logistics Management has been significantly expanded to reflect these and the many other changes that have occurred, as well as to include state-of-the-art logistics information and technology. The basic tenets of the previous editions have been retained, but new material has been added to make the book more managerial, integrative, and "cutting edge." Strategic Logistics Management is still the only text that takes a marketing orientation and views the subject from a customer satisfaction perspective. While emphasizing the marketing aspects of logistics, it integrates all of the functional areas of the business as well as incorporating logistics into supply chain management. This book has been extensively revised and updated in the areas of technology, global coverage, and transportation. This book features brand new chapters on Supply Chain Management (Ch 2) and Measuring and Selling the Value of Logistics (Ch 17).

A flexible resource to cover all the core modules of Vocational AS and A level Business.Each text is an affordable unit for post-16 students requiring business studies resources for individual core modules.The books are fully up-to-date and meet the requirements of the latest specifictions.Enables students to purchase texts specifically for the Part Award.Other titles in the series: Business at work, The Competitive Business Environment, Human Resources, Finance and Business Planning.

This comprehensive overview of logistics provides a conceptual framework for understanding the logistics system, the integration of its basic elements, and its relationship to the overall firm. Discusses both manufacturing and physical distribution, new technologies in each of these areas, and how they related to each other and to the company. New topics covered range from approaches to strategic logistics planning and multi-location inventory planning, to international logistics issues and future directions. Includes case studies.

This book focuses on Islam-congruent marketing conduct, market processes, mechanisms and structure, both individual and collective marketing practices and activities, marketing institutions and market systems. Islamic marketing is the discipline concerned with excellence in consumption behavior and marketing practices within different markets. The purpose of Islamic marketing is not profit maximisation or revenue generation. Rather, its main purpose is to benefit others while minimising harm.

Der Autor erläutert logistische Teilsysteme wie Auftragsabwicklung, Lagerhaltung oder Beschaffungs- und Produktionslogistik aus betriebswirtschaftlicher Sicht. Die veränderten Anforderungen an das Dienstleistungsangebot von Logistikunternehmen werden ebenso behandelt wie gesamtwirtschaftliche Rahmenbedingungen und internationale Logistiksysteme. Das Buch wurde für die Neuauflage umfassend bearbeitet und aktualisiert, insbesondere hinsichtlich statistischer Auswertungen und neuer Entwicklungen wie z. B. RFID-Technologie und Intralogistik.

International Academic conferences: -Global Education, Teaching and Learning (IAC-GETL) -Management, Economics, Business and Marketing (IAC-MEBM) -Transport, Logistics, Tourism and Sport Science (IAC-TLTS) -Engineering, Robotics, IT and Nanotechnology (IAC-ERITN)

This book provides a practical guide to digital supply chain modelling, demonstrating an agile approach to how such models can be applied to any manufacturing company to build competitive advantage, facilitate new business models and drive towards Industry 4.0. The agile approach of the book provides an attractive alternative to the conventional country-by-country deployment of S/4 HANA and other relevant technologies. This book contains the expertise Gotz G. Wehberg has amassed over 20 years as a senior partner in a leading consulting company, working across industries and with globally recognized clients, advising on digitization. In it, he explains the scientific roots of digital supply chain management such as holism, cybernetics, self-organization and evolutionary theory to inform a deep understanding that can drive a supremely innovative strategy for Industry 4.0. Beyond strategy, Wehberg introduces the practical tools and technologies used in supply chain modelling, for example, sensors, big data, artificial intelligence and the Internet of Things, as well as a reference framework that categorizes the technologies, together with the latest concepts and tools, such as DDMRP, predictive S&OP, pattern recognition, autonomous logistics and Lean. This framework supports decision making for developing supply chains in an end-to-end and cross-functional fashion, providing clear guidance for executives and managers on how to design supply chains for the future.