Marketing Essentials For Independent Lodgings
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Author |
: Pamela Lanier |
Publisher |
: Business Expert Press |
Total Pages |
: 136 |
Release |
: 2017-07-03 |
ISBN-10 |
: 9781631575976 |
ISBN-13 |
: 163157597X |
Rating |
: 4/5 (76 Downloads) |
Synopsis Marketing Essentials for Independent Lodgings by : Pamela Lanier
Marketing a small, independently owned lodging business can be difficult. Marketing Essentials for Independent Lodgings outlines how to get a business’s name out there, attract consumers, and navigate the dicey world of social media and an online presence. Descriptions of traveler demographics, how to get the word out about a property, and how to make a property unique are all talked about at length. The goal of this book is to help small lodgings flourish, and it does so by including lists of actions that can be taken this week, this month, or this year to help positively impact the bottom line. Also included is a specific marketing outline that can be adapted to an individual business, giving business owners a timeline and plan they can follow.
Author |
: Stowe Shoemaker |
Publisher |
: Prentice Hall |
Total Pages |
: 0 |
Release |
: 2008 |
ISBN-10 |
: 0131708279 |
ISBN-13 |
: 9780131708273 |
Rating |
: 4/5 (79 Downloads) |
Synopsis Marketing Essentials in Hospitality and Tourism by : Stowe Shoemaker
No further information has been provided for this title.
Author |
: Holly Zoba |
Publisher |
: |
Total Pages |
: |
Release |
: 2024-09 |
ISBN-10 |
: 1935156012 |
ISBN-13 |
: 9781935156017 |
Rating |
: 4/5 (12 Downloads) |
Synopsis Hospitality Digital Marketing Essentials by : Holly Zoba
Author |
: Robert D. Reid |
Publisher |
: John Wiley and Sons |
Total Pages |
: 673 |
Release |
: 2009-02-09 |
ISBN-10 |
: 9780470088586 |
ISBN-13 |
: 0470088583 |
Rating |
: 4/5 (86 Downloads) |
Synopsis Hospitality Marketing Management by : Robert D. Reid
Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.
Author |
: Francis Buttle |
Publisher |
: Taylor & Francis |
Total Pages |
: 435 |
Release |
: 2016-10-04 |
ISBN-10 |
: 9781317403494 |
ISBN-13 |
: 1317403495 |
Rating |
: 4/5 (94 Downloads) |
Synopsis Hospitality Marketing by : Francis Buttle
This introductory textbook shows you how to apply the principles of marketing within the hospitality industry. Written specifically for students taking marketing modules within a hospitality course, it contains examples and case studies that show how ideas and concepts can be successfully applied to a real-life work situation. It emphasizes topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the internet has had on both marketing and hospitality, using a variety of tools including a wide range of internet learning activities. This 3rd Edition has been updated to include: Coverage of hot topics such as use of technology and social media, power of the consumer and effect on decision making, innovations in product design and packaging, ethical marketing and sustainability marketing Updated online resources including: power point slides, test bank of questions, web links and additional case studies New and updated international case studies looking at a broad range of hospitality settings such as restaurants, cafes and hotels New discussion questions to consolidate student learning at the end of each chapter.
Author |
: Tammie J. Kaufman |
Publisher |
: Business Expert Press |
Total Pages |
: 95 |
Release |
: 2018-06-26 |
ISBN-10 |
: 9781631576034 |
ISBN-13 |
: 1631576038 |
Rating |
: 4/5 (34 Downloads) |
Synopsis Cultural and Heritage Tourism and Management by : Tammie J. Kaufman
The tourism industry continues to evolve as people’s interests have changed. There has been a shift in the type of experiences sought when people travel. One of the reasons behind this is the desire for travelers to be more engaged as they travel and get to know a community through their culture and heritage. Tourists are craving authenticity. In an environment of chain restaurants, hotels, and stores people are seeking the differences of what communities offer. This book will be a guide to how a community can sustainably develop their cultural and tourism resources in order to attract and retain the sought-after cultural and heritage tourist.
Author |
: Betsy Bender Stringam |
Publisher |
: Business Expert Press |
Total Pages |
: 141 |
Release |
: 2020-08-04 |
ISBN-10 |
: 9781952538391 |
ISBN-13 |
: 1952538394 |
Rating |
: 4/5 (91 Downloads) |
Synopsis A Profile of the Hospitality Industry, Second Edition by : Betsy Bender Stringam
This book tells the history, organizational structure, and management strategies of the hospitality industry. The hospitality industry is a unique and diverse industry. This book tells the history, organizational structure, and management strategies of the hospitality industry. Traditionally an entrepreneurial business, the hospitality industry today includes organizations ranging from small independent cafes and inns to large multinational corporations. The author highlights key hotel, restaurant, and casino companies, and explains the concepts of franchising, consortia, and management contracts. The book divulges how the hospitality product is different from other industries: part service and part product, produced and consumed simultaneously, and the role of the customer as part of the service process. The book explains how perishable inventory and labor intensity affect hotels, restaurants, and casinos. The author also reviews policies that promote or restrict tourism and travel, guest and employee safety, labor regulations, food safety laws, and requirements for accommodations for customers with disabilities. This text explains key strategic management decisions of the hospitality industry. The author projects how global expansion and sustainability efforts are shaping the industry, but also warns of the ongoing threats of pandemics and terrorism to travel.
Author |
: Michael Marlin |
Publisher |
: Business Expert Press |
Total Pages |
: 208 |
Release |
: 2021-06-15 |
ISBN-10 |
: 9781637420676 |
ISBN-13 |
: 1637420676 |
Rating |
: 4/5 (76 Downloads) |
Synopsis Astrotourism by : Michael Marlin
This book explores the growth of the astrotourism, identifies star seeker trends, how the stars have shaped civilizations, and the budding space tourism industry. In the span of a single lifetime, light pollution from Artificial Light At Night (ALAN) has severed our connection with the stars that we’ve had since the dawn of time. With the nocturnal biosphere significantly altered, light’s anthropogenic influence has compelled millions of people to seek out the last remaining dark skies. This book explores the growth of the astrotourism, identifies star seeker trends, how the stars have shaped civilizations, and the budding space tourism industry. Learn ways to develop a destination, find customers, and our relationship with the night sky. Meteor storms, eclipses, auroras, and other celestial phenomena have lured travelers for years and here the author expands the field of astrotourism with the inclusion of astronomical clocks, megaliths, and sundials, which track the movement of the stars.
Author |
: Kreg Ettenger |
Publisher |
: Business Expert Press |
Total Pages |
: 181 |
Release |
: 2017-11-21 |
ISBN-10 |
: 9781631577543 |
ISBN-13 |
: 1631577549 |
Rating |
: 4/5 (43 Downloads) |
Synopsis Marine Tourism, Climate Change, and Resilience in the Caribbean, Volume II by : Kreg Ettenger
As the nations of the Caribbean respond to the emerging effects of climate change and prepare for those to come, tourism has the potential to either worsen or mitigate these impacts. In this book we look specifically at marine recreation and how its various sectors—ranging from surfing, diving and sport fishing, to yachting and cruise ships—are coping with and preparing for climate change in the Caribbean. Through essays and case studies by scientists, business leaders, government and NGO staff, and others, we show that tourism could lead the way in reducing human-induced climate impacts, protecting and restoring crucial ecosystems and habitats, and building sustainable futures for the people of the Caribbean and beyond.
Author |
: Kreg Ettenger |
Publisher |
: Business Expert Press |
Total Pages |
: 145 |
Release |
: 2017-05-23 |
ISBN-10 |
: 9781631577529 |
ISBN-13 |
: 1631577522 |
Rating |
: 4/5 (29 Downloads) |
Synopsis Marine Tourism, Climate Change, and Resiliency in the Caribbean, Volume I by : Kreg Ettenger
As the nations of the Caribbean respond to and prepare for climate change, tourism has the potential to both worsen and mitigate these effects. In this book we look at marine tourism and its connection with ocean health, fisheries, and critical ecosystems, including coral reefs. We consider the role that marine protected areas can play in preserving reefs and other ecosystems, leading to greater resilience in the face of climate change. Finally, we look at how the tourism industry is responding to the threat of climate change, using its economic and social capital to foster positive change in the Caribbean and other parts of the world. While the situation is clearly urgent, we hope this volume provides readers with some optimism, as well as tangible ideas for using tourism to help mitigate the impending effects of climate change on marine ecosystems and economies.