Great individuals are assumed to cause the success of radical innovations--thus Henry Ford is depicted as the one who established the automobile industry in America. Hayagreeva Rao tells a different story, one that will change the way you think about markets forever. He explains how "market rebels"--activists who defy authority and convention--are the real force behind the success or failure of radical innovations. Rao shows how automobile enthusiasts were the ones who established the new automobile industry by staging highly publicized reliability races and lobbying governments to enact licensing laws. Ford exploited the popularity of the car by using new mass-production technologies. Rao argues that market rebels also establish new niches and new cultural styles. If it were not for craft brewers who crusaded against "industrial beer" and proliferated brewpubs, there would be no specialty beers in America. But for nouvelle cuisine activists who broke the stranglehold of Escoffier's classical cuisine in France, there would have been little hybridization and experimentation in modern cooking. Market rebels also thwart radical innovation. Rao demonstrates how consumer activists have faced down chain stores and big box retailers, and how anti-biotechnology activists in Germany penetrated pharmaceutical firms and delayed the commercialization of patents. Read Market Rebels to learn how activists succeed when they construct "hot causes" that arouse intense emotions, and exploit "cool mobilization"--unconventional techniques that engage audiences in collective action. You will realize how the hands that move markets are the joined hands of market rebels. Some images inside the book are unavailable due to digital copyright restrictions.

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with: Case studies from across the globe, accessible exercises, engaging stories and online support with an expanded and enhanced companion website which will all enable you to think critically about the individual and systemic drivers of both harm and progress, and provide you with the tools to act. This popular introductory textbook has been thoroughly updated to enable students to challenge the bad, champion the good and become rebels with a cause. Now including more on systems thinking, evaluation and apps, Hastings and Domegan also introduce the influential new 3Cs model (Containment, Counter-Marketing, Critical Capacity Building). This book is essential reading for all social marketing, marketing ethics, and marketing and society courses. Cover Picture: 'La Sardane de la Paix’ by Pablo Picasso. The sardane is a traditional circle dance from Catalonia which has come to symbolise the struggle of ordinary people against oppression, from Napoleon through Hitler and Franco and into the modern era. The individual dancer holds his or her hands in the air in a gesture of autonomy and empowerment, and is able to maintain what would quickly become a tiring stance thanks to the supporting hands of her fellow-dancers. It illustrates the key social marketing lesson that addressing complex social problems, such as climate change or inequalities – as with dictators - requires a combination of individual agency and collective action. It also shows that critical analysis, the questioning and challenging of the current system, lies at the heart of progressive social change, and that good social marketers should be rebels with a cause.

"Fair Trade Rebels is based on extensive fieldwork among rural coffee and corn farmers in Chiapas, Mexico. Examining these farmers' everyday experiences of resistance and daily practice as they seek to address inequalities locally in what is really a global corporate agricultural chain, Naylor is interested in how these fair trade struggles are part of broader efforts on the part of local agricultural actors to create dignified livelihoods"--

Few moments in history have seen as many seismic transformations as 1979. That single year marked the emergence of revolutionary Islam as a political force on the world stage, the beginning of market revolutions in China and Britain that would fuel globalization and radically alter the international economy, and the first stirrings of the resistance movements in Eastern Europe and Afghanistan that ultimately led to the collapse of the Soviet Union. More than any other year in the latter half of the twentieth century, 1979 heralded the economic, political, and religious realities that define the twenty-first. In Strange Rebels, veteran journalist Christian Caryl shows how the world we live in today -- and the problems that plague it -- began to take shape in this pivotal year. 1979, he explains, saw a series of counterrevolutions against the progressive consensus that had dominated the postwar era. The year's epic upheavals embodied a startling conservative challenge to communist and socialist systems around the globe, fundamentally transforming politics and economics worldwide. In China, 1979 marked the start of sweeping market-oriented reforms that have made the country the economic powerhouse it is today. 1979 was also the year that Pope John Paul II traveled to Poland, confronting communism in Eastern Europe by reigniting its people's suppressed Catholic faith. In Iran, meanwhile, an Islamic Revolution transformed the nation into a theocracy almost overnight, overthrowing the Shah's modernizing monarchy. Further west, Margaret Thatcher became prime minister of Britain, returning it to a purer form of free-market capitalism and opening the way for Ronald Reagan to do the same in the US. And in Afghanistan, a Soviet invasion fueled an Islamic holy war with global consequences; the Afghan mujahedin presaged the rise of al-Qaeda and served as a key factor -- along with John Paul's journey to Poland -- in the fall of communism. Weaving the story of each of these counterrevolutions into a brisk, gripping narrative, Strange Rebels is a groundbreaking account of how these far-flung events and disparate actors and movements gave birth to our modern age.

A portentous tale of rural rebellion unfolds in Bruce Gilley's moving chronicle of a village on the northern China plains during the post-1978 economic reform era. Gilley examines how Daqiu Village, led by Yu Zuomin, a charismatic Communist Party secretary and president of the local industrial conglomerate, became the richest village in China and a model for the rural reforms of the 1980s and early 1990s. A growing campaign of political resistance led to increasing tensions between the villagers and the Chinese state, and eventually, in an event that made headlines around the world, an armed confrontation between the village and higher authorities backed by paramilitary police brought Yu Zuomin and his village crashing down.

Mei Lin, a woman warrior, and pigboy Wang Lee find love, intrigue, adventure, and danger as rebels seeking to overthrow the Chinese emperor during the 1850s amid the Taiping Rebellion.

Reassessing interpretations of development with a new approach to fair trade Is fair trade really fair? Who is it for, and who gets to decide? Fair Trade Rebels addresses such questions in a new way by shifting the focus from the abstract concept of fair trade—and whether it is “working”—to the perspectives of small farmers. It examines the everyday experiences of resistance and agricultural practice among the campesinos/as of Chiapas, Mexico, who struggle for dignified livelihoods in self-declared autonomous communities in the highlands, confronting inequalities locally in what is really a global corporate agricultural chain. Based on extensive fieldwork, Fair Trade Rebels draws on stories from Chiapas that have emerged from the farmers’ interaction with both the fair-trade–certified marketplace and state violence. Here Lindsay Naylor discusses the racialized and historical backdrop of coffee production and rebel autonomy in the highlands, underscores the divergence of movements for fairer trade and the so-called alternative certified market, traces the network of such movements from the highlands and into the United States, and evaluates existing food sovereignty and diverse economic exchanges. Putting decolonial thinking in conversation with diverse economies theory, Fair Trade Rebels evaluates fair trade not by the measure of its success or failure but through a unique, place-based approach that expands our understanding of the relationship between fair trade, autonomy, and economic development.

When his nephew goes missing after his bodyguard is murdered, Devin Guthrie, in a time of intergalactic upheaval, must turn to Captain Makaiden Griggs for help, and finds his loyalty to his family and government tested by his attraction to this woman he is forbidden to be with. Original.

Why, in the late nineteenth century, did Jewish women suddenly march en masse into the pages of radical history? A Price Below Rubies explores this question and introduces us to these women--particularly, Anna Kuliscioff, Rosa Luxemburg, Esther Frumkin, Manya Shochat, Bertha Pappenheim, Rose Pesotta, and Emma Goldman. Naomi Shepherd's collective biography of these seven women and others tells the story of a revolution that began at home, in communities whose limits stirred women to rebel.