Market Orientation Of Nonprofit Organizations
Download Market Orientation Of Nonprofit Organizations full books in PDF, epub, and Kindle. Read online free Market Orientation Of Nonprofit Organizations ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads.
Author |
: Renjini D. |
Publisher |
: Vernon Press |
Total Pages |
: 135 |
Release |
: 2020-01-03 |
ISBN-10 |
: 9781622737741 |
ISBN-13 |
: 1622737741 |
Rating |
: 4/5 (41 Downloads) |
Synopsis Market Orientation of Nonprofit Organizations: An Indian Perspective by : Renjini D.
This book is an insightful account on market orientation and how it enhances the performance of non-profit organizations in India. The book provides the readers with a succinct, yet comprehensive view of scholarly research on the concepts of market orientation, non-profit marketing, and organizational performance of non-profit organizations and demonstrates why and how market orientation can be an effective organizational orientation for Indian non-profit organizations. Despite the growing importance of non-profit sector in socio-economic well-being of societies, academic debate and research in developing economy context in this field is glaringly sparse. This book attempts to addresses this gap in literature by analyzing market orientation and related concepts against the background of environmental conditions in a typical emerging economy context. Therefore, it will be especially beneficial to academics, researchers, students and practitioners in the fields of non-profit management, strategic marketing and social work, desirous of advancing their knowledge in nonprofit market orientation in these settings.
Author |
: Rohit Deshpande |
Publisher |
: SAGE |
Total Pages |
: 330 |
Release |
: 1999-04-13 |
ISBN-10 |
: 9780761916932 |
ISBN-13 |
: 0761916938 |
Rating |
: 4/5 (32 Downloads) |
Synopsis Developing a Market Orientation by : Rohit Deshpande
Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
Author |
: Renjini Das |
Publisher |
: Vernon Press |
Total Pages |
: 136 |
Release |
: 2019-08-28 |
ISBN-10 |
: 1622738470 |
ISBN-13 |
: 9781622738472 |
Rating |
: 4/5 (70 Downloads) |
Synopsis Market Orientation of Nonprofit Organizations by : Renjini Das
This book is an insightful account on market orientation and how it enhances the performance of non-profit organizations in India. The book provides the readers with a succinct, yet comprehensive view of scholarly research on the concepts of market orientation, non-profit marketing, and organizational performance of non-profit organizations and demonstrates why and how market orientation can be an effective organizational orientation for Indian non-profit organizations. Despite the growing importance of non-profit sector in socio-economic well-being of societies, academic debate and research in developing economy context in this field is glaringly sparse. This book attempts to addresses this gap in literature by analyzing market orientation and related concepts against the background of environmental conditions in a typical emerging economy context. Therefore, it will be especially beneficial to academics, researchers, students and practitioners in the fields of non-profit management, strategic marketing and social work, desirous of advancing their knowledge in nonprofit market orientation in these settings.
Author |
: Philip Kotler |
Publisher |
: Prentice Hall |
Total Pages |
: 552 |
Release |
: 1982 |
ISBN-10 |
: UCAL:B4985741 |
ISBN-13 |
: |
Rating |
: 4/5 (41 Downloads) |
Synopsis Marketing for Nonprofit Organizations by : Philip Kotler
Textbook on marketing for nonprofit organizations (incl. Police, educational institutions, local government, hospitals and librarys) in the USA - considers the role of marketing, its organisation, planning and control; examines market study, consumer behaviour analysis, choice of product, pricing, decision making on distribution, sales, advertising and public relations, etc.; discusses marketing for recruitment and fund raising, voting, tourism and social participation; includes case studies. Diagrams, graphs, references.
Author |
: Fariza Hashim |
Publisher |
: |
Total Pages |
: 11 |
Release |
: 2015 |
ISBN-10 |
: OCLC:1308515795 |
ISBN-13 |
: |
Rating |
: 4/5 (95 Downloads) |
Synopsis Antecedents and Consequences of Market Orientation in Non-Profit Organizations by : Fariza Hashim
An emerging perspective on market orientation suggests that strategic insights may be gained when firms take into account their customers' view on the organization's level of market orientation. Recent research offers evidence on the applicability of a customer-defined market orientation construct. This study extends this line of research by exploring the customer-defined market orientation antecedents and outcomes in nonprofit organizations such as higher education institutions. This paper accentuates the subject by reviewing a number of theoretical viewpoints as to why a customer perspective should be sought when assessing organizational phenomena such as market orientation. Based on a study conducted on students of a local Malaysian university, this study extends the notion of market orientation to include service quality and customer satisfaction.
Author |
: John J. Burnett |
Publisher |
: John Wiley & Sons |
Total Pages |
: 340 |
Release |
: 2007-03-23 |
ISBN-10 |
: 9780471791898 |
ISBN-13 |
: 047179189X |
Rating |
: 4/5 (98 Downloads) |
Synopsis Nonprofit Marketing Best Practices by : John J. Burnett
From a leader in nonprofit marketing, a hands-on guide to the best practices in doing marketing for your organization. In today's challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases awareness and support. Nonprofit Marketing Best Practices teaches proven marketing techniques that can help your nonprofit stand out among the growing number of organization competing for funding, programs, and volunteers. Introducing services marketing as the foundation for nonprofit marketing planning, this essential handbook addresses vital issues including: * How to market intangibles * Defining services and service products * The unique characteristics of service products * The marketing-related needs and wants of nonprofits * Best practices marketing strategies and tactics * Marketing successes, marketing failures, and company demographics Nonprofit leader John Burnett shares everything he's learned during more than three decades managing and consulting nonprofits of every shape and size. Steering clear of business school jargon, Nonprofit Marketing Best Practices provides the advice and tools you need to understand the challenging environment of nonprofit marketing and the most effective ways to achieve maximum marketing success for your organization. Filled with winning marketing concepts, Nonprofit Marketing Best Practices follows an accessible format that actually instructs readers on how to put strategies into effect for their organization. Written for every nonprofit organization, large or small, this must-have book equips you with the best practices in nonprofit marketing-what to do, what not to do, and how to do it better.
Author |
: David Dwyer |
Publisher |
: |
Total Pages |
: 46 |
Release |
: 1993 |
ISBN-10 |
: IND:30000105495174 |
ISBN-13 |
: |
Rating |
: 4/5 (74 Downloads) |
Synopsis Market Orientation in the Nonprofit Sector by : David Dwyer
Author |
: Philip Kotler |
Publisher |
: Prentice Hall |
Total Pages |
: 694 |
Release |
: 1987 |
ISBN-10 |
: 0138512051 |
ISBN-13 |
: 9780138512057 |
Rating |
: 4/5 (51 Downloads) |
Synopsis Strategic Marketing for Nonprofit Organizations by : Philip Kotler
This new edition to the proven handbook provides the best marketing strategies, tools and market analysis technologies for those people employed in the vast nonprofit segment of the U.S. economy.
Author |
: Adrian Sargeant |
Publisher |
: Routledge |
Total Pages |
: 499 |
Release |
: 2007-11-22 |
ISBN-10 |
: 9781134114917 |
ISBN-13 |
: 1134114915 |
Rating |
: 4/5 (17 Downloads) |
Synopsis The Routledge Companion to Nonprofit Marketing by : Adrian Sargeant
Written by a leading team of international experts, this is a timely collection of cutting edge articles. It offers a complete overview of marketing issues in the nonprofit sector, and a review of the latest research.
Author |
: John L. Fortenberry |
Publisher |
: Jones & Bartlett Publishers |
Total Pages |
: 316 |
Release |
: 2013 |
ISBN-10 |
: 9780763782610 |
ISBN-13 |
: 0763782610 |
Rating |
: 4/5 (10 Downloads) |
Synopsis Nonprofit Marketing by : John L. Fortenberry
Nonprofit Marketing: Tools and Techniques presents a series of 35 essential marketing tools and demonstrates their application in the nonprofit sector, referencing myriad diverse entities, including zoological parks, planetariums, theater companies, medical clinics, workforce development centers, food banks, and more. Ideal for undergraduate and graduate courses in nonprofit marketing, promotion, fundraising, and related courses, the text covers a broad spectrum of topics, including product development and portfolio analysis, branding and identity management, target marketing, consumer behavior and product promotions, environmental analysis and competitive assessment, and marketing management, strategy, and planning. Each chapter focuses on a specific marketing tool and can be read as a stand-alone presentation of the topic. Instructor Resources: Instructor's Manual, PowerPoints, TestBank