This book focuses on the theory and practice of maritime strategy and operations by the weaker powers at sea. Illustrated by examples from naval and military history, the book explains and analyzes the strategies of the weaker side at sea in both peacetime and wartime; in defense versus offense; the main prerequisites for disputing control of the sea; and the conceptual framework of disputing control of the sea. It also explains and analyzes in some detail the main methods of disputing sea control – avoiding/seeking decisive encounters, weakening enemy naval forces over time, counter-containment of enemy naval forces, destroying the enemy’s military-economic potential at sea, attacks on the enemy coast, defense of the coast, defense/capturing important positions/basing areas, and defense/capturing of a choke point. A majority of the world’s navies are currently of small or medium-size. In the case of a war with a much stronger opponent, they would be strategically on the defensive, and their main objective then would be to dispute control of the sea by a stronger side at sea. This book provides a practical guide to such a strategy. This book would be of much interest to students of naval power, maritime security, strategic studies and military/naval history.

This book focuses on the key naval strategic objectives of obtaining and maintaining sea control. During times of war, sea control, or the ability of combatants to enjoy naval dominance, plays a crucial role in that side’s ability to attain overall victory. This book explains and analyzes in much greater detail sea control in all its complexities, and describes the main methods of obtaining and maintaining it. Building on the views of naval classical thinkers, this book utilizes historical examples to illustrate the main methods of sea control. Each chapter focuses on a particular method, including destroying the enemy forces by a decisive action, destroying enemy forces over time-attrition, containing enemy fleet, choke point control, and capturing important enemy's positions/basing area, The aim is to provide a comprehensive theory and practice of the struggle for sea control at the operational level. It should therefore provide a guide to practitioners on how to plan and conduct operational warfare at sea. The book will be of much interest to students of naval strategy, defence studies and security studies.

A major contribution to our understanding of contemporary warfare and strategy by one of the world's leading military historians.

A brilliant and important book about Australia’s future Can Australia defend itself in the Asian century? How seriously ought we take the risk of war? Do we want to remain a middle power? What kind of strategy, and what Australian Defence Force, do we need? In this groundbreaking book, Hugh White considers these questions and more. With exceptional clarity and frankness, he makes the case for a reconceived defence of Australia. Along the way he offers intriguing insights into history, technology and the Australian way of war. Hugh White is the country’s most provocative, revelatory and yet realistic commentator on Australia’s strategic and defence orientation. In an age of power politics and armed rivalry in Asia, it is time for fresh thinking. In this controversial and persuasive contribution, White sets new terms for one of the most crucial conversations Australia needs to have. ‘This book, by one of Australia’s leading defence policy thinkers, will be a very important contribution to our national discussion in coming years. Hugh White tackles many challenging issues and opens up the new debate that we need to have as Australia plots its course through a changing international environment.’—Robert O’Neill, former Chichele Professor of the history of war, University of Oxford ‘Hugh White is among our most knowledgeable and practised strategists. While I am strongly supportive of the US alliance, How to Defend Australia is a serious work from a serious patriot that requires close reading. It deserves a wide audience.’—Kim Beazley

In General Naval Tactics, Naval War College professor and renowned tactical expert Milan Vego describes and explains those aspects of naval tactics most closely related to the human factor. Specifically, he explains in some detail the objectives and methods/elements of tactical employment of naval forces, command and control, combat support, tactical design, decision-making and planning/execution, leadership, doctrine, and training. Vego derives certain commonalities of naval tactics that occurred in recent and distant wars at sea. Many parts of his theoretical constructs are based on works of a number of well-known and influential naval theoreticians such as Admirals Alfred T. Mahan, Bradley A. Fiske, Raoul Castex, and René Daveluy.and influential naval theoreticians. Whenever possible, the author illustrates each aspect of theory by carefully selected examples from naval history--making the theory more understandable and interesting. Vego aims to present theory that is general in nature and therefore, more durable in its validity. The more general the theory, the greater the possibility of accommodating changes based on new interpretations of past events and as a result of gaining fresh insight from the lessons learned.

A Brief Guide to Maritime Strategy is a deliberately compact introductory work aimed at junior seafarers, those who make decisions affecting the sea services, and those who educate seafarers and decision-makers. It introduces readers to the main theoretical ideas that shape how statesmen and commanders make and execute maritime strategy in times of peace and war. Following in the spirit of Bernard Brodie's Layman's Guide to Naval Strategy, a World War II-era book whose title makes its purpose plain, it will be a companion volume to such works as Geoffrey Till's Seapower and Wayne Hughes's Fleet Tactics and Coastal Combat, the classic treatise that explains how to handle navies in fleet actions. It takes the mystery out of maritime strategy, which should not be an arcane art for practitioners or policy-makers, and will help the next generation think about strategy.

Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.

Toward a New Maritime Strategy examines the evolution of American naval thinking in the post-Cold War era. It recounts the development of the U.S. Navy’s key strategic documents from the fall of the Berlin Wall in 1989 to the release in 2007 of the U.S. Navy’s maritime strategy, A Cooperative Strategy for 21st Century Seapower. This penetrating intellectual history critically analyzes the Navy’s ideas and recounts how they interacted with those that govern U.S. strategy to shape the course of U.S. naval strategy. The book explains how the Navy arrived at its current strategic outlook and why it took nearly two decades to develop a new maritime strategy. Haynes criticizes the Navy’s leaders for their narrow worldview and failure to understand the virtues and contributions of American sea power, particularly in an era of globalization. This provocative study tests institutional wisdom and will surely provoke debate in the Navy, the Pentagon, and U.S. and international naval and defense circles.

This updated new edition of Understanding Naval Warfare offers the reader an accessible introduction to the study of modern naval warfare, providing a thorough grounding in the vocabulary, concepts, issues and debates, set within the context of relevant history. The third edition explains traditional concepts and explores current and emerging ideas concerning the theory and practice of naval warfare, relating these to recent events including Sino-American naval competition and the Russian-Ukraine War. Navies operate in an environment that most people do not understand and that many avoid. They are equipped with a bewildering range of ships, craft and other vessels and types of equipment, the purpose of which is often unclear. Writings on naval warfare are usually replete with references to esoteric concepts explained in specialist language that can serve as a barrier to understanding. This book cuts through the obscure and the arcane to offer a clear, coherent and accessible guide to the key features of naval warfare which will equip the reader with the knowledge and understanding necessary for a sophisticated engagement with the subject. The new edition is divided into two key parts. The first focuses on concepts of naval warfare and introduces readers to the ideas associated with the theory and practice of naval operations and includes a chapter where the history of the last century of naval warfare is explored in order to illustrate the key concepts. The second part focuses on the conduct of war at sea and on peacetime roles for contemporary navies and now includes new material on hybrid warfare and grey zone operations and on joint warfare, multi-domain operations and integrated deterrence within the context of evolving great power rivalry at sea. This textbook will be essential reading for students of naval warfare, sea power and maritime security and is highly recommended for those studying military history, strategic studies and security studies in general.

At the turn of the twentieth century, Alfred Thayer Mahan and Julian Stafford Corbett emerged as foundational thinkers on naval strategy and maritime power. Important in their lifetimes, their writings remain relevant in the contemporary environment. The significance of Corbett and Mahan to modern naval strategy seems beyond question, but too often their theories are simplified or used without a real understanding of their fundamental bases.Labeling a strategy, operation, or even a navy “Mahanian” or “Corbettian” tells very little. Mahan, Corbett, and the Foundations of Naval Strategic Thought provides an in-depth introduction and a means to stimulate discussion about the theories of Mahan and Corbett. Although there is no substitute for opening the actual writings of Mahan and Corbett, this requires time, not just to read but most importantly to understand how states exploit the sea in the strategic sense. Mahan, Corbett, and the Foundations of Naval Strategic Thought takes the reader from their grand strategic foundations of sea power and maritime strategy, through their ideas about naval warfare and strategy, to how Mahan and Corbett thought a navy should integrate with other instruments of national power, and finally, to how they thought states with powerful navies win wars. This window into naval strategy provides twenty-first-century readers an understanding of what navies can and perhaps more importantly cannot do in the international environment.