This book provides a complete and comprehensive coverage of the managerial economics syllabus of Gautam Buddh Technical University. It includes both, the basic microeconomics theories and some important aspects of macroeconomics including inflation, growth and business cycles. The subject matter is presented in a precise and lucid manner. Economic laws and theories have been explained and illustrated by applying graphical and algebraic tools of analysis and also illustrated with appropriate real life examples. Review questions have been provided at the end of each chapter for students to test their own understanding of managerial economics.

This book provides a complete and comprehensive coverage of the managerial economics syllabus of Gautam Buddh Technical University. It includes both, the basic microeconomics theories and some important aspects of macroeconomics including inflation, growth and business cycles. The subject matter is presented in a precise and lucid manner. Economic laws and theories have been explained and illustrated by applying graphical and algebraic tools of analysis and also illustrated with appropriate real life examples. Review questions have been provided at the end of each chapter for students to test their own understanding of managerial economics.

This book is meant for students of accounting, management and business studies. It not only describes the principles, procedures and techniques of management accounting, but also explains and analyses the core concepts that have driven the development of the subject for decades. The book is a perfect blend of conceptual and practical approaches to accounting. NEW IN THIS EDITION • Completely revised and updated • New chapters on strategic management accounting, product costing, and service costing • Coverage of total quality management (TQM), just-in-time (JIT), life cycle costing, and Kaizen costing • Worked out solutions to problems and latest professional examination questions

Industrial Management has been specifically written and designed for BTech students with special emphasis on Gautam Buddh Technical University (GBTU) and Mahamaya Technical University (MMTU). The book addresses the core theories of industrial management to help students apply their knowledge in future managerial decision making. The presentation of this book has been kept simple and lucid so that theories and their possible applications are easily comprehensible to the students. Adequate industry examples make this an enjoyable read.

This well-known book on the subject has stood the test of time for the last 35 years because of the quality of presentation of its text. It has become students’ favourite as it provides the latest theories, thoughts and applications on the subject with timely revisions to stay up-to-date all the time. Since its first edition, it has provided complete, comprehensive and authentic text on micro and macro aspects of managerial economics. It has now been revised thoroughly with added interpretations of economic theories and concepts and their application to managerial decisions. NEW IN THE EIGHTH EDITION • Summary at the end of each chapter for quick recap • One complete new chapter; several new sections Some New Important Sections • ‘Derivation of Demand Curve with Changing Marginal Utility of Money’, and ‘Why Demand Curve Slopes Downward to Right’ • ‘Expansion Path of Production’ and ‘Equilibrium of Multi-plant Monopoly’ • ‘Theory of Interest Rate Determination’ and ‘Monetary Sector Equilibrium’ • ‘Current Foreign Trade Policy of India’ and ‘Current Role of the IMF’ • ‘Monetary Policy’ and ‘Current Scenario of CSR in India’

This text is designed for use by undergraduate and graduate students in departments of economics, schools of business management, public administration, and information technology. Students are presumed to have a background in the basic principles of economics. Prior course work in statistics and quantitative methods is desirable but not essential. All statistical material is confined to Web Chapters 13 - 15. The book makes occasional use of elementary concepts of differential calculus. A review of these basic concepts is provided in Web Appendix 2A. In all cases where calculus is employed, one or more alternative approaches, such as graphical, algebraic, or tabular analysis, are also presented. Spreadsheet applications have become so prominent in the practice of managerial economics that we now explain many concepts of optimization in this context.

Unique Features Pervasive decision-making perspective Extensive use of real-world applications International applications integrated throughout the text Up-to-date coverage of cutting-edge research on important new topics like pricing practices, asymmetric information and organized design, decision making under uncertainity, oligopoly, game theory, public sector decisions, negotiation, competitive bidding The analysis begins simply, but it is progressively applied to more challenging decisions.