The changemaker's guide to catalyzing environmental behaviour change for a healthy future To tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act. From hotels that save water and money using simple signage, to energy suppliers that boost participation in renewable energy programs through mere enrollment form tweaks—shifting the behavior of millions for the better is possible. Based on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A to Z guidance on how to design a behavior change initiative—from choosing the right audience and uncovering what drives their behavior, to designing, prototyping, testing, and implementation. Clear instructions and real-world examples empower you to apply hundreds of behavioral science solutions including: Using social norms to spread positive environmental behaviors Selecting and testing stories, metaphors, and values to frame information for each audience Catalyzing action by aligning your initiative with your audience's personal and social motivators Breaking bad habits and building positive ones Capturing your audience's attention and reducing barriers to action Connecting people with nature and building empathy for the environment and its inhabitants. Making Shift Happen is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all. AWARDS GOLD | 2023 Nautilus Book Awards | Social Sciences & Education

Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind—that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people - employees and managers, parents and nurses - have united both minds and, as a result, achieved dramatic results: • The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients • The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping • The manager who transformed a lackadaisical customer-support team into service zealots by removing a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change. Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline.

According to former NFL player, American Ninja Warrior and international speaker Anthony Trucks, cultivating identity is the most important tool for anyone seeking to achieve their dreams. In an era with more access to the lives of others than ever before, it’s easy to feel as if everyone else is more successful, in better shape, making more money and living their dreams. This daily barrage of “better-than-me” drives feelings of imposter syndrome, unworthiness and shame as many yearn for a clear sense of self and stability in a sea of comparison—especially when one’s internal identity is out of alignment with the life they want to live. Anthony Trucks’ Identity Shift gives motivated individuals the tools to make meaningful change where it counts: their identity. Anthony shares the secret to his success, framed with an honest examination of his own story and determination to move beyond his circumstances. He has seen how the ability to shift one’s identity is an innate ability that can be cultivated to unlock new levels of power, perspective, passion and productivity; and he believes this shift can occur within anyone, so long as they are ready to change their life.

Being vegetarian for nineteen years and working out intensely four to five days per week was supposed to yield results. However, the "bagel" of fat that Dean Dwyer clutched with both hands told a very different tale. At the ripe old age of 45, unemployed and facing a very uncertain future, Dwyer found himself at a rather disturbing crossroads, asking a rather counterintuitive question: "What if eating healthy is making me fat?" And with that one simple question, a paradigm shift like no other was unleashed. Suddenly, nothing was sacred ground. Everything was open for debate. Is cardio important? Hell, is it even necessary? Is diet and exercise secondary to the battle with our personal demons? Is it possible that most of us are over-CARB-onating ourselves with the crappy food we eat? Would we be healthier with NO grains in our diet whatsoever? Could we lose fat by eating more fat? In an honest and at times humorous portrayal of his own personal journey, Dwyer takes us on a coming-of-age tale about weight loss and it's intersection with truth. What he discovers leads to an evolution of 12 EPIC shifts that resulted in an incredible body, mind, and soul transformation.

Leadership is learnable. Furthermore, future developments within our organizations will be strongly influenced by our leadership effectiveness. In ten steps Margareth de Wit describes how, as a leader, you can train yourself to achieve desired transitions within your organization. Educated at INSEAD and Wharton, Margareth de Wit has a long and rich experience working at the top of international companies in the USA, India, the UK, and Africa, providing intensive leadership sessions to CEOs, commissioners, managers, and directors. Margareth de Wit has inspired hundreds of professionals within the education sector to see themselves as playing the central role in providing better education through intelligent collaboration in self-managing school teams. Her experiences show that systematic attention to leadership and group dynamics creates organizations that are both successful and future-proof. Providing striking examples from her broad practice and experience, historical comparisons, human interactions, analytical schemes, and evidence-based methods, de Wit paints a picture of the road that leads to effective leadership. While this transition is never finished, it is nevertheless one that always leads to both personal and organizational improvement. Bron: Flaptekst, uitgeversinformatie.

In Diversifying Power, energy expert Jennie Stephens argues that the key to effectively addressing the climate crisis is diversifying leadership so that antiracist, feminist priorities are central. Stephens examines climate and energy leadership related to job creation and economic justice, health and nutrition, and housing and transportation. She explains why we need to reclaim and restructure climate and energy systems so policies are explicitly linked to social, economic, and racial justices. Diversifying Power shows that anyone working on issues related to energy or climate (directly or indirectly) can leverage the power of collective action. The work to shift away from an extractive, oppressive energy system has already begun. By highlighting the creative individuals and organizations making change happen, Diversifying Power provides inspiration and encourages action on climate and energy justice.

As contrary as it sounds, "planning" -- as we traditionally understand the term--can be the worst thing a company can do. Consider that volatile weather events disrupt trusted supply chains, markets, and promised delivery schedules. Ever-shifting geo-political tensions, as well as internal political upheaval within U.S. and global governments, derail long-planned new ventures. Technology failures block opportunities. Competitors suddenly change their product or release date; your team cannot meet the pace of innovations in your market niche, leaving you sidelined. There are myriad ways in the current business environment for a company's well-considered business plans to go awry. Most business schools continue to prepare managers to be effective in stable and predictable environments, conditions that, if they ever existed at all, are long gone. The Agility Shift shows business leaders exactly how to make the radical mindset and strategy shift necessary to create an agile, entrepreneurial organization that can innovate and thrive in complex, ever-changing contexts. As author Pamela Meyer explains, there is much more involved than a reconfiguration of the org chart and job descriptions. It requires relinquishing the illusion of control at the very foundation of most management training and business practice. Despite most leaders' approaches, "Agility is not simply accelerated planning." Unlike many agility books on the market, The Agility Shift provides specific, actionable strategies and tactics for leaders at all levels of the organization to put into practice immediately to improve agility and achieve results.

This is a book about change, leaders and a wide variety of practical planning tools designed to assist educational leaders in their responsibility to develop and maintain successful schools. It is designed to be used as a day-to-day reference book for those who are responsible for the direct change that improves the operations and output of their schools. The aim of this book is to help leaders become more knowledgeable and proactive, thus ensuring that all the changes will move in positive directions towards effective schools.

Little changes can make a big difference. When some of the world’s biggest corporations need to revive their brands, innovate products, and rethink their images, they call Peter Arnell. Now in his fourth decade of branding and marketing for such companies as Samsung, Reebok, DKNY, GNC, and Pepsi, Arnell explains how you can use some of the same strategies that famous brands do, in order to improve your own image, life, and career. Arnell knows this firsthand because he applied many of these same strategies to transform his own life by losing 256 pounds. How did he do it? Arnell created an idea he calls Shift. With Shift, you’ll discover the steps you need to take in order to become the best you. Creating and revitalizing brands happens every day in business. Shift shows how you can make it happen for yourself and your personal brand. Innovative insights such as “go helium” are used by Arnell to explain how he reached his ultimate goal of 150 pounds—you can apply his techniques to reach for your own goals. You will see—through Arnell’s description of how he “went tiger”—how to exercise your own discipline and commitment, without apology, even if that means bucking the norm. And by learning to reach out to your brand audience, you will come to understand the importance of your network of friends, acquaintances, colleagues, and family—your fan club— in keeping you motivated and providing the feedback you need for success. Weaving together personal stories of his own transformation with stories about how he created transformative change for brands such as Reebok and Pepsi, Arnell shares his unique vision on how each of us can rebrand and transform ourselves, both personally and professionally, to achieve the success we desire. PETER ARNELL, founder of Arnell, is one of the foremost branding and design experts in the world. Among the companies he and his team have worked with are DKNY, Samsung, Chanel, Reebok, Mars, Pepsi, Home Depot, GNC, De Tomaso, Fendi, Mikimoto, Special Olympics and Con Edison. He and his family live in Westchester County, New York.

From a visionary leader comes a game-changing guide to help you face your fears, transcend discord and polarization, and drive positive systemic and societal change When Marc Harrison became CEO of Intermountain Healthcare, one of the nation’s largest health systems, the organization was financially sound and had a sterling reputation for delivering excellent care. But Harrison wasn’t content to uphold that reputation; he knew it could be even better. As an IRONMAN triathlete, he had a drive to push boundaries; as a two-time cancer survivor, he had a deeper empathy for patients and a greater sense of urgency. Harrison led an ambitious transformation that has unleashed Intermountain’s workforce not only to improve the organization but to look beyond it and tackle a range of problems that have plagued both the industry and our broader society. Bucking the prevailing culture of conflict and polarization, leaders at all levels are empowered to convene diverse stakeholders in unorthodox ways to solve problems that affect everyone. In Possibility Unleashed, you’ll learn what happens when you: Walk in others’ shoes Embrace an outsider’s perspective Look in the mirror Fix what isn’t broken . . . yet Unlock the genius at the bedside (or at the front line) Ask “What if?” Make “frenemies” Go upstream Stand up for what’s right Color outside the (red and blue) lines You’ll find real-life examples of how this works in action—from a liberal, Harvard-trained program manager partnering with a leading gun rights advocate to address the issue of firearm-assisted suicides to a healthcare organization fighting high prices and drug shortages by working with its competitors to establish a not-for-profit generic drug company that benefits all. And while other health systems stand by as their communities struggle with poverty, crime, and other seemingly nonmedical issues, Intermountain is investing millions to address them, recognizing that they in turn profoundly affect people’s health. It’s a radical approach to leadership that shuns the status quo to create lasting transformative change. In Possibility Unleashed, you’ll discover the blueprint to making a far greater impact on society than you’d imagined while also building strong, financially healthy organizations where people love to work.