Taking the soap opera as a case study, this book explores the 'parasocial interaction' people engage in with television programmes. It looks at the nature of the 'active viewer' and the role of the text in social psychology. It also investigates the existing theoretical models offered by social psychology and other discourses. This second edition takes into account recent research work and theoretical developments in fields such as narrative psychology, social representation theory and ethnographic work on audiences, and look forward to the developing role of audience research. It will be an essential study for students and lecturers in social psychology and media studies.

Taking the soap opera as a case study, this book explores the 'parasocial interaction' people engage in with television programmes. It looks at the nature of the 'active viewer' and the role of the text in social psychology. It also investigates the existing theoretical models offered by social psychology and other discourses.This second edition takes into account recent research work and theoretical developments in fields such as narrative psychology, social representation theory and ethnographic work on audiences, and look forward to the developing role of audience research. It will be an essential study for students and lecturers in social psychology and media studies.

Making Sense of Television is a fascinating guide to how viewers interact with what they watch, and how the disciplines of social psychology and media studies account for the viewer's response to the 'text'. Taking the soap opera as a case study, this book explores the 'parasocial interaction' people engage in with television programmes. It looks at the nature of the 'active viewer' and the role of the text in social psychology. It also investigates the existing theoretical models offered by social psychology and other discourses. An essential study for undergraduate and masters students in social psychology and media studies, the theoretical argument put forward makes this book additionally a vital and ground-breaking work for anyone teaching these subjects. The second edition takes into account research work and theoretical developments that have taken place since 1990 in fields such as narrative psychology, social representation theory, and ethnographic work on audiences, and looks forward at the developing role of audience research.

This book is about the question of existence, the meaning of ‘life’. It is an enquiry into the contemporary human situation as disclosed by television. The elementary components of any real-world situation are place, people and time. These are first examined as basic existential phenomena drawing on Heidegger’s fundamental enquiry into the human situation in Being and Time. They are then explored through the technological and production care-structures of broadcast television which, routinely and exceptionally, display the situated experience of being alive and living in the world today. It shows routinely in the live self-enactments of persons being themselves and the liveness of their ordinary talk on television. It shows exceptionally in television coverage of great occasions and catastrophes as they unfold live and in real time. Case studies reveal the existential role of television in salvaging the possibility of genuine experience, and in revealing the world-historical character of life today. To explore these questions, the agenda of sociology - its concern with economic, political and cultural life - is set aside. Being in the world is not, in the first (or last) instance, a social but an existential question, as an existential enquiry into television today discovers. Passionate and sweeping in scale, this new book from a leading media scholar is a major contribution to our understanding of the media today.

Between 1948 and 1955, nearly two-thirds of all American families bought a television set—and a revolution in social life and popular culture was launched. In this fascinating book, Lynn Spigel chronicles the enormous impact of television in the formative years of the new medium: how, over the course of a single decade, television became an intimate part of everyday life. What did Americans expect from it? What effects did the new daily ritual of watching television have on children? Was television welcomed as an unprecedented "window on the world," or as a "one-eyed monster" that would disrupt households and corrupt children? Drawing on an ambitious array of unconventional sources, from sitcom scripts to articles and advertisements in women's magazines, Spigel offers the fullest available account of the popular response to television in the postwar years. She chronicles the role of television as a focus for evolving debates on issues ranging from the ideal of the perfect family and changes in women's role within the household to new uses of domestic space. The arrival of television did more than turn the living room into a private theater: it offered a national stage on which to play out and resolve conflicts about the way Americans should live. Spigel chronicles this lively and contentious debate as it took place in the popular media. Of particular interest is her treatment of the way in which the phenomenon of television itself was constantly deliberated—from how programs should be watched to where the set was placed to whether Mom, Dad, or kids should control the dial. Make Room for TV combines a powerful analysis of the growth of electronic culture with a nuanced social history of family life in postwar America, offering a provocative glimpse of the way television became the mirror of so many of America's hopes and fears and dreams.

Is television harmful to children? Does it destroy imagination, provode delinquency and violence, undermine family life and have other detrimental effects on children?; The author, himself a parent, teacher and researcher investigates the complex ways in which children actively make meaning and take pleasure from television. Chapters cover the popular debates about children and television from a general and academic perspective. The characteristics of children's talk about television are explored, as children interact with other children and other family members in "family viewing" sessions.; Key concepts which inform children's talk about television are investigated i. e. genre, narrative, character, modality, and agency. Finally, conclusions are presented and issues outlined for further research.; Drawing on theories and ideas developed within media and cultural studies, English, education, psychology, sociology, linguistics and other related areas, this book will be useful to both students and teachers in the field, and to the general reader with an interest in children and the media.

Television and American Culture: An Overview introduces students to the study of television by looking at American television from a cultural perspective. The book is written for intermediate undergraduate and beginning graduate students for a range of television studies courses. Specifically, Mittell discusses television within the following contexts: the economics of the television industry, television's role within American democracy, the formal attributes of a variety of television genres, television as a site of gender and racial identity formation, television's role in everyday life, and the medium's technological and social impacts. The topical arrangement and comprehensive scope of the book differs from other television textbooks, arguing that we must incorporate a range of economic, political, aesthetic, and sociological perspectives to fully comprehend the medium of television.

Television: What's On, Who's Watching, and What It Means presents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of the medium. Television is not only watched but its messages are attended to and well understood. There is no shame in spending hours in front of the set, in fact, people over-estimate the time they spend viewing. Television advertising no longer persuades--it sells by creating a burst of emotional liking for the commercial. The emphases of television news determine not only what voters think about but also the presidential candidate they expect to support on election day. Children and teenagers who watch a great deal of television perform poorly on standardized achievement tests, and among the reasons are the usurpation of time spent learning to read and the discouragement of book reading. Television violence frightens some children and excites others, but its foremost effect is to increase aggressive behavior that sometimes spills over into seriously harmful antisocial behavior. - Incorporates social psychology, political science, sociology, child development, and the growing field of communications - Presents tables and graphs clarifying theories and linking sets of data - Paints concise portraits of the role of television in entertainment, politics, and child-rearing - Contains background for dozens of lectures and articles - Contains a comprehensive bibliography of more than 1000 citations, many recent