Want to Close The Deal? Want to Make The Sale? Want to Retain More Customers? Are you selling to the dominant economic force in the country?

There are 190 million of them in the U.S. alone. They have $4.4 trillion in collective buying power. They purchase 85% of all products and services, and they influence most of the rest of the purchases. They are responsible for 85% of the checks written. Forty-seven percent of them are stockholders. Who are they? Women.

In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for how to sell to women and how to market to women.

With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers:

1. She doesn't want to play the game
2. She doesn't think the salesperson views her as a legitimate decision maker
3. She doesn't like the salesperson
4. She doesn't trust the salesperson
5. She doesn't think the salesperson is the right person for the job

Riddled with revealing anecdotes, Make a Fortune Selling to Women describes the male and female approach to the buying experience--without being condescending to either gender. And both salesmen and saleswomen will rely on this book to help them secure more sales with women. Discover exactly the right approach when selling to women and use it to close the deal.

In Make a Fortune Selling to Women, Connie Podesta combines psychology and sales tactics to create a how-to guide for closing sales with women. With a lively voice and no-nonsense tone that both men and women will appreciate, Podesta offers specific tips for overcoming the big five Deal Breakers:1. She doesn't want to play the game2. She doesn't think the salesperson views her as a legitimate decision maker3. She doesn't like the salesperson4. She doesn't trust the salesperson5. She doesn't think the salesperson is the right person for the jobRiddled with revealing anecdotes, Make a Fortune Selling to Women describes the male and female approach to the buying experience--without being condescending to either gender. And both salesmen and saleswomen will rely on this book to help them secure more sales with women.

On television, Wal-Mart employees are smiling women delighted with their jobs. But reality is another story. In 2000, Betty Dukes, a 52-year-old black woman in Pittsburg, California, became the lead plaintiff in Dukes v. Wal-Mart Stores , a class action representing 1.4 million women. In an explosive investigation of this historic lawsuit, journalist Liza Featherstone reveals how Wal-Mart, a self-styled "family-oriented," Christian company: Deprives women (but not men) of the training they need to advance -- Relegates women to lower-paying jobs, like selling baby clothes, reserving the more lucrative positions for men -- Inflicts punitive demotions on employees who object to discrimination -- Exploits Asian women in its sweatshops in Saipan, a U.S. commonwealth. Featherstone reveals the creative solutions Wal-Mart workers around the country have found-like fighting for unions, living-wage ordinances, and childcare options. Selling Women Short combines the personal stories of these employees with superb investigative journalism to show why women who work low-wage jobs are getting a raw deal, and what they are doing about it.

A thirty-year-old mother of two, Marion Luna Brem had just been given a death sentence: terminal cancer. She had no job. No health insurance. Her marriage would collapse under the stress of her treatment. And her most pressing concern: How do I pay next month’s rent? Her first major “sale” was landing a job as a car salesman. Within two months she had become salesperson of the month and by the end of her first year, salesperson of the year. Four and a half years after selling her first car, Brem bought her own dealership, and in the next decade went on to open additional dealerships and businesses. She beat her cancer, too. In Women Make the Best Salesmen, Brem reveals the top sales strategies she discovered, refined, and applied to build hermultimillion dollar enterprise. But, as she points out, we are all "salesmen" – whether we interviewing for a job or operating a register at a department store, trying to get our children into a special program or looking for a lifelong companion. And women, with their natural social skills and acute emotional antennae, have natural advantages both sexes can learn from. Filled with unconventional wisdom and real-life lessons, Women Make the Best Salesmen is the essential guide to the art of selling yourself.

#1 NATIONAL BESTSELLER NEW YORK TIMES BESTSELLER Six summers to fall in love. One moment to fall apart. A weekend to get it right. They say you can never go home again, and for Persephone Fraser, ever since she made the biggest mistake of her life a decade ago, that has felt too true. Instead of spending summers in cottage country, on the glittering lakeshore of her childhood, she stays in a stylish apartment in Toronto, keeping everyone a safe distance from her heart. Until Percy receives the call that sends her racing back to Barry’s Bay and into the orbit of Sam Florek—the man she never thought she’d have to live without. For six summers during their youth, through hazy afternoons on the water and warm nights working in his family’s restaurant, Percy and Sam had been inseparable. And when Percy returns to the lake, their connection is as undeniable as it had always been. But until she can confront the decisions she made, they’ll never know whether their love is bigger than the biggest mistakes of their past. Told over the course of six years in the past and one weekend in the present, Every Summer After is a gorgeously romantic look at love and the people and choices that mark us forever.

An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.

There is a movement of women stepping into their God-given gifts to make money doing what they love. If you're ready to join them, this is your handbook that will take the ideas in your head and the dream in your heart and turn them into action. *Help you create a step-by-step, customized plan to start and grow your business. *Show you how to manage your time so you can have a business- and life- that you love. *Explain overwhelming business stuff like pricing, taxes, and budgeting in simple terms. *Teach you how to use marketing to reach the right people in the right way.

How to combine homemaking with part-time selling or do a full-time job.

Finally, the secret is out! Few books on selling incorporate the differences between genders. It is time to reap the rewards of being a woman. Facts, proven advice and tools that work. Nearly 10.4 million companies are owned by women in the United States. In the United Kingdom, 70 percent of women started their business because they wanted more flexible working conditions. Women in Canada make up the largest share of the self-employed workforce than in any other country in the world. For years, women have struggled with balancing work and life. Lifestyle Selling for Women is filled with facts, proven advice and tools that work. Whether you are a one-woman show or run a large company, you need a proven system that will reduce precious time and make you more money. 1.Match your natural talents with who you want to do business with. 2.Assess your client's potential to buy within minutes. 3.Use nine Methods of Inspiration(TM) and watch your clients buy faster and more often. With Lifestyle Selling for Women you will naturally emit positive energy. Clients will start to notice this energy and they will want it for themselves. You will have plenty of time for your family and your personal interests. You will be proud of the money you make and you'll love what you do. In short, you will live the dream.