The go-to resource for straightforward instruction on using Foursquare, Facebook Places, Gowalla, Bizzy, Google Wallet, augmented reality programs, and QR codes in your library! The book guides you through each step in the implementation process, giving you the information you need to successfully use location aware technologies in library environments. It covers how to create a Foursquare campaign and use it to enhance staff training, use Facebook Places to connect with patrons, create an augmented reality program, create a QR code campaign, create a Gowalla marketing initiative, implement a mobile payment service with Google Wallet and Near Field communication. Once you learn these location-based services and applications, you can meet your mobile user's digital-age needs successfully.

This is an essential practical guide for all information professionals who want to get to grips with or improve their use of mobile services. Packed with easy to implement ideas, practical examples and international case studies, this provides you with the ultimate toolkit, exploring ideas as simple as renewals and reminders to the more complex such as access to e-books and virtual worlds. Jargon-free coverage of the background and context to mobile delivery will enable you to fully understand the challenges and embrace the opportunities, getting to grips with critical issues such as what sort of services users really want. Key topics covered include: • context including market penetration, range and functionality of devices • texting • apps vs. mobile websites • mobile information literacy vs. other information literacies • mobiles in teaching • linking the physical and virtual worlds via mobile devices • E-books for mobiles • the future of mobile delivery. Readership: This is an essential practical guide for all information professionals who want to get to grips with or improve their use of mobile services. It would also be invaluable for museum staff facing the same challenges. Library and information students and academics will find it a useful introduction to the topic.

Go step-by-step through the decisions and tasks needed to develop and launch a Drupal-powered site and learn the advantages of the open source approach.

No.17 in The Tech Set. Create engaging library training with instructional videos that demonstrate how to use software, databases, search engines or even your OPAC.

"Provides the practical information and 'real world' advice required to take full advantage of what cloud computing can provide." --Midwest Book Review

User experience (UX) characterizes how a person feels about using a product, system or service. UX design incorporates the practical aspects of utility, ease of use and efficiency to make your web design and functionality decisions with patrons in mind. This results in a better design, a more intuitive interface, and a more enjoyable experience. This book shows you how to get there by providing hands-on steps and best practices for UX design principles, practices, and tools to engage with patrons online and build the best web presence for your library. You ll find out how to conduct a usability test, perform a card sort, make decisions on how to build the architecture of your site, create personas as a cornerstone of your website planning process, create a content strategy, and perform an experience-based evaluation of your site.

This practical guide provides a scalable, step-by-step plan for creating and maintaining a successful library social media strategic plan.

This concise guide will help you choose and implement the techniques and best practices used by today's forward-thinking libraries to create the best possible patron experiences.

A complete guide to the process of planning, developing, and launching mobile library applications.

Here’s a practical guide to the future of web-based technology, especially search. It provides the knowledge and skills necessary to implement semantic web technology.