The eighteenth century witnessed the industrial revolution also enjoyed the invention of the novel and the periodical, the Augustan satire, and the cultural revolution of Romanticism. There was considerable cross-fertilization between literature and scientific advancement. This set reproduces primary texts which embody the polymathic nature of the literature of science and providimg editorial overviews and extensive references.

This volume reproduces primary texts which embody the polymathic nature of the literature of science, and provides editorial overviews and extensive references, to provide a resource for specialized academics and researchers with a broad cultural interest in the long 18th century.

This volume reproduces primary texts which embody the polymathic nature of the literature of science, and provides editorial overviews and extensive references, to provide a resource for specialized academics and researchers with a broad cultural interest in the long 18th century.

This volume reproduces primary texts which embody the polymathic nature of the literature of science, and provides editorial overviews and extensive references, to provide a resource for specialized academics and researchers with a broad cultural interest in the long 18th century.

This volume reproduces primary texts which embody the polymathic nature of the literature of science, and provides editorial overviews and extensive references, to provide a resource for specialized academics and researchers with a broad cultural interest in the long 18th century.

This volume reproduces primary texts which embody the polymathic nature of the literature of science, and provides editorial overviews and extensive references, to provide a resource for specialized academics and researchers with a broad cultural interest in the long 18th century.

This volume reproduces primary texts which embody the polymathic nature of the literature of science, and provides editorial overviews and extensive references, to provide a resource for specialized academics and researchers with a broad cultural interest in the long 18th century.

This volume reproduces primary texts which embody the polymathic nature of the literature of science, and provides editorial overviews and extensive references, to provide a resource for specialized academics and researchers with a broad cultural interest in the long 18th century.

Selling Science in the Age of Newton explores an often ignored avenue in the popularization of science. It is an investigation of how advertisements in London newspapers (from approximately 1687 to 1727) enticed consumers to purchase products relating to science: books, lecture series, and instruments. London's readers were among the first in Europe to be exposed to regular newspapers and the advertisements contained in them. This occurred just as science began to captivate the nation's imagination due, in part, to Isaac Newton's rising popularity following the publication of his Principia (1687). This unique moment allows us to see how advertising helped shape the initial public reception of science. This book fills a substantial gap in our understanding of science and the culture in which it developed by examining the medium of advertising and its function in the discourse of both early-modern science and commerce. It answers questions such as: what happens to science once it is a commodity; how are consumers tempted to purchase science amidst a sea of other commodities; how is the reading public encouraged to give social acceptance to facts of nature; and how did marketing campaigns craft newspapers readers into a source of validation for the items of science advertised? In an age where the production of scientific knowledge increasingly relied upon sales to many rather than the endorsement of a single wealthy patron, marketing was the key to success.

A COMPANION TO & EIGHTEENTH-CENTURY POETRY A COMPANION TO & EIGHTEENTH-CENTURY POETRY Edited by Christine Gerrard This wide-ranging Companion reflects the dramatic transformation that has taken place in the study of eighteenth-century poetry over the past two decades. New essays by leading scholars in the field address an expanded poetic canon that now incorporates verse by many women poets and other formerly marginalized poetic voices. The volume engages with topical critical debates such as the production and consumption of literary texts, the constructions of femininity, sentiment and sensibility, enthusiasm, politics and aesthetics, and the growth of imperialism. The Companion opens with a section on contexts, considering eighteenth-century poetry’s relationships with such topics as party politics, religion, science, the visual arts, and the literary marketplace. A series of close readings of specific poems follows, ranging from familiar texts such as Pope’s The Rape of the Lock to slightly less well-known works such as Swift’s “Stella” poems and Lady Mary Wortley Montagu’s Town Eclogues. Essays on forms and genres, and a series of more provocative contributions on significant themes and debates, complete the volume. The Companion gives readers a thorough grounding in both the background and the substance of eighteenth-century poetry, and is designed to be used alongside David Fairer and Christine Gerrard’s Eighteenth-Century Poetry: An Annotated Anthology (3rd edition, 2014).