The Literacy Primer is devoted to the most recent topics in literacy studies, such as the meanings of literacy, the invention of alphabetic writing, a history of reading, the consequences of literacy, teaching the two modes of knowing - literary and informational - and literacy for diverse learners. Each chapter includes a glossary of key terms for students new to the field. A list of selected resources and further readings is provided at the end of the volume. The book is written in a refreshingly straightforward style that is inviting to undergraduate students who might otherwise have difficulty learning about the subject.

This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." Responding to the need she so clearly perceives, Ms. Dondis, a designer and teacher of broad experience, has provided a beginning text for art and design students and a basic text for all other students; those who do not intend to become artists or designers but who need to acquire the essential skills of understanding visual communication at a time when so much information is being studied and transmitted in non-verbal modes, especially through photography and film. Understanding through seeing only seems to be an obviously intuitive process. Actually, developing the visual sense is something like learning a language, with its own special alphabet, lexicon, and syntax. People find it necessary to be verbally literate whether they are "writers": or not; they should find it equally necessary to be visually literate, "artists" or not. This primer is designed to teach students the interconnected arts of visual communication. The subject is presented, not as a foreign language, but as a native one that the student "knows" but cannot yet "read." The analogy provides a useful teaching method, in part because it is not overworked or too rigorously applied. This method of learning to see and read visual data has already been proved in practice, in settings ranging from Harlem to suburbia. Appropriately, the book makes some of its most telling points through visual means. Numerous illustrated examples are employed to clarify the basic elements of design (teach an alphabet), to show how they are used in simple syntactic combinations ("See Jane run."), and finally, to present the meaningful synthesis of visual information that is a finished work of art (the apprehension of poetry...).

This book will help those who plan and develop literacy initiatives; using case studies from literacy programmes in many countries including Egypt, India, Indonesia, Mali, Nigeria, the Philippines and Uganda, it demonstrates the importance of literacy, its power to improve lives, and the role literacy plays in social and economic development.

This book contains first-hand information on the history, economics, and politics surrounding literacy issues all over the world. Discussions are supported by case-studies of campaigns to promote vernacular languages, and examples of how people relate to their languages in different cultures. Providing a non-Western perspective, the contributors question traditional notions of the uses of literacy.

This book is a social and political history of the struggle for literacy in rural China from 1949 until 1994. It aims to show how China's revolutionary leaders conceived and promoted literacy in the countryside and how villagers made use of the literacy education and schools they were offered. Rather than focusing narrowly on educational issues alone, Peterson examines the larger significance of P.R.C. literacy efforts by situating the literacy movement within the broad context of major themes and issues in the social and political history of post-1949 China. Following the recent trend toward regional and local history, this book focuses on the linguistically diverse, socially complex, and politically awkward southeastern coastal province of Guangdong. As well, Peterson conducted interviews with local officials and teachers in several Guangdong counties in 1988 and 1989.

Richly illustrated with often antic images from alphabet books and primers, The Story of A relates the history of the alphabet as a genre of text for children and of alphabetization as a social practice in America, from early modern reading primers to the literature of the American Renaissance. Offering a poetics of alphabetization and explicating the alphabet's tropes and rhetorical strategies, the author demonstrates the far-reaching cultural power of such apparently neutral statements as "A is for apple." The new market for children's books in the eighteenth century established for the "republic of ABC" a cultural potency equivalent to its high-culture counterpart, the "republic of letters," while shaping its child-readers into consumers. As a central rite of socialization, alphabetization schooled children to conflicting expectations, as well as to changing models of authority, understandings of the world, and uses of literature. In the nineteenth century, literacy became a crucial aspect of American middle-class personality and subjectivity. Furnishing the readers and writers needed for a national literature, the alphabetization of America between 1800 and 1850 informed the sentimental-reform novel as well as the self-consciously aesthetic novel of the 1850s. Through readings of conduct manuals, reading primers, and a sentimental bestseller, the author shows how the alphabet became embedded in a maternal narrative, which organized the world through domestic affections. Nathaniel Hawthorne, by contrast, insisted on the artificiality of the alphabet and its practices in his antimimetic, hermetic The Scarlet Letter, with its insistent focus on the letter A. By understanding this novel as part of the network of alphabetization, The Story of A accounts for its uniquely persistent cultural role. The author concludes, in an epilogue, with a reading of postmodern alphabets and their implications for the future of literacy.