Both public and academic libraries are invested in the creation and distribution of information and digital content. They have morphed from keepers of content into content creators and curators, and seek best practices and efficient workflows with emerging publishing platforms and services. The Library Publishing Toolkit looks at the broad and varied landscape of library publishing through discussions, case studies, and shared resources. From supporting writers and authors in the public library setting to hosting open access journals and books, this collection examines opportunities for libraries to leverage their position and resources to create and provide access to content.

This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

New public library directors quickly learn what seasoned directors already know: running a library means you’ve always got your hands full—balancing the needs of staff, patrons, facilities, library boards, and other stakeholders with professional responsibilities like community interactions, legal and financial requirements, and whole lot else that wasn’t exactly in the job description. Whether you are considering becoming a public library director, are brand new to the role, or have settled in but find yourself thinking “there’s got to be a better way,” authors Hall and Parker are here to help. This book walks you through the core components of getting up to speed and then provides templates, sample documents, checklists, and other resources that will make your job easier. Gleaned from their own decades of experience in library leadership positions, in this toolkit they - cover such key topics as employees, trustees, finances, legal issues, library policies, emergency planning, and technology; - discuss strategic planning and share advice on keeping up with trends; - offer nearly two dozen ready-to-use resources, including a Director’s Report Template, a Social Media Policy, an Employee Exit Questionnaire, a Library Cleaning Checklist, a Vision Statement worksheet, and more; and - suggest additional learning opportunities in each chapter to help you continue your learning journey. Public library directors can steer clear of common pain points by relying on the expert guidance and organizational aids in this toolkit.

In the past decade there has been an intense growth in the number of library publishing services supporting faculty and students. Unified by a commitment to both access and service, library publishing programs have grown from an early focus on backlist digitization to encompass publication of student works, textbooks, research data, as well as books and journals. This growing engagement with publishing is a natural extension of the academic library's commitment to support the creation of and access to scholarship. This volume includes chapters by some of the most talented thinkers in this area of librarianship, exploring topics such as the economics of publishing and the challenges of collaboration, and surveying the service landscape for publishing in support of a variety of formats and methods.0.

Self Publisher’s Toolkit is a two-in-one resource that shows you how to self publish a book and then market it to Libraries, a viable $30+ billion segment often overlooked by self publishers. From January 2019 to June 2020, Eric Otis Simmons’ self published books appeared 64 times on the leading online retailer’s “Best Sellers” list and in just over two years had been purchased by over 97 Libraries around the world. His article “How To Get Your Book Into Libraries,” became the top Google search result, excluding Ads, out of over 2 billion, on the topic of “getting your book into libraries!” Includes Self Publishing in the 2020s and Marketing Your Book to Libraries. Your “Construction” and “Marketing” Blueprint!

Students are emerging scholars whose work should be recognized and shared in conversation with work done by established scholars. Broken into four sections--Library as Laboratory, Library as Forum, Library as Archive, and Articulating the Value of Student Work-Scholarship in the Sandbox contains case studies and discussions from diverse perspectives including students, classroom professors, academic staff, and librarians from across North America--back cover.

Self Publisher's Toolkit is a two-in-one resource that shows you how to self publish a book and then market it to Libraries, a viable $30+ billion segment often overlooked by self publishers. From January 2019 to June 2020, Eric Otis Simmons' self published books appeared 64 times on the leading online retailer's "Best Sellers" list and in just over two years had been purchased by over 97 Libraries around the world. His article How To Get Your Book Into Libraries, became the top Google search result, excluding Ads, out of over 2 billion, on the topic of "getting your book into libraries!" Includes Self Publishing in the 2020s and Marketing Your Book to Libraries. Your "Construction" and "Marketing" Blueprint!

Charleston Briefings: Trending Topics for Information Professionals is a thought-provoking series of brief books concerning innovation in the sphere of libraries, publishing, and technology in scholarly communication. The briefings, growing out of the vital conversations characteristic of the Charleston Conference and Against the Grain, will offer valuable insights into the trends shaping our professional lives and the institutions in which we work. The Charleston Briefings are written by authorities who provide an effective, readable overview of their topics--not an academic monograph. The intended audience is busy nonspecialist readers who want to be informed concerning important issues in our industry in an accessible and timely manner. Why are so many libraries going into the publishing business at a time when scholarly publishing is facing so many challenges? Publishing, after all, is a complex business, and the trend in the marketplace is to economies of scale and the consolidation of smaller publishers into the fold of the largest. It does not seem a propitious moment for a library to become a small independent publisher. So why are libraries doing this? How is this similar or different from the services commercial publishers provide? Does it involve offering the same services, or are new models, types of content, and needs resulting in new solutions that suit new players? This book will help the reader understand the context of library publishing. It also explores when a publishing program is a good fit for a library and provides guidance for defining, launching, or growing a publishing initiative.

Open and Equitable Scholarly Communications is an action-oriented research agenda designed to provide practical, actionable information for academic librarians; include the perspectives of historically underrepresented communities in order to expand the profession's understanding of research environments and scholarly communication systems; and point librarians and other scholars toward important research questions to investigate.

All writers yearn for success and recognition. And now we are entering a golden era in which self-publishers are in the driver’s seat. In The Author’s Toolkit, aspiring authors, students, and even established writers will find the resources they need to achieve their goals and avoid common writer pitfalls. Updated and expanded to cover the changes in copyright fees and registration, the newest developments in electronic publishing, the growth of ebooks and print on demand, and tips for using social media for promotion and community, this detailed guide offers advice on every step of the writing and publishing process. Readers will learn how to: •Develop and research fiction and nonfiction ideas •Find a “hook” to attract reader interest •Organize a plot and delineate characters •Format for print and ebook readers •Find an agent •Understand literary contracts •Market and promote a finished book •Obtain backing such as crowdfunding Written in an informative and easy-to-understand style, this guide is a treasure chest of resources and tools for writers seeking professional advice. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.