This book will inform and inspire librarians, archivists, curators and technologists to make better use of data to help inform decision-making, the development of new services and the improvement of the user experience. With the wealth of data available to library and cultural heritage institutions, analytics are the key to understanding their users and improving the systems and services they offer. Using case studies to provide real-life examples of current developments and services, and packed full of practical advice and guidance for libraries looking to realize the value of their data, this will be an essential guide for librarians and information professionals. Library Analytics and Metrics brings together a group of internationally recognized experts to explore some of the key issues in the exploitation of data analytics and metrics in the library and cultural heritage sectors, including: The role of data in helping inform collections management and strategy Approaches to collecting, analyzing and utilizing data Using analytics to develop new services and improve the user experience Using ethnographic methodologies to better understand user behaviours The opportunities of library data as ‘big data’ The role of ‘small data’ in delivering meaningful interventions for users Practical advice on managing the risks and ethics of data analytics How analytics can help uncover new types of impact and value for institutions and organizations. Readership: This book will be an invaluable resource for librarians and library directors interested in developing a data-driven approach to their service provision and decision making; students on library and information science courses; and managers and practitioners in other cultural heritage sectors such as museums, archives and galleries.

Research libraries have engaged in publishing activities in the past, but recently there has been intense growth in the number of library publishing services supporting faculty and students. Unified by a commitment to both access and service, library publishing programs have grown from an early focus on backlist digitization to publication of student works, textbooks, and research data. This growing engagement with publishing is a natural and research data. This growing engagement with publishing is a natural extension of the academic library's commitment to support the creation of and access to scholarship. Getting the Word Out examines the growing trend in library publishing with 11 chapters by some of the most talented thinkers in the field. Edited by library publishing experts Maria Bonn, of the University of Illinois Urbana-Champaign Graduate School of Library and Information Science, and Mike Furlough, HathiTrust Digital Library, this book deepens current discussions in the field, and provides decision makers and practitioners with an introduction to the state of the field with an eye towards future prospects. -- from back cover.

FINALIST: Business Book Awards 2019 - HR and Management Category Traditionally seen as a purely people function unconcerned with numbers, HR is now uniquely placed to use company data to drive performance, both of the people in the organization and the organization as a whole. Data-Driven HR is a practical guide which enables HR professionals to leverage the value of the vast amount of data available at their fingertips. Covering how to identify the most useful sources of data, collect information in a transparent way that is in line with data protection requirements and turn this data into tangible insights, this book marks a turning point for the HR profession. Covering all the key elements of HR including recruitment, employee engagement, performance management, wellbeing and training, Data-Driven HR examines the ways data can contribute to organizational success by, among other things, optimizing processes, driving performance and improving HR decision making. Packed with case studies and real-life examples, this is essential reading for all HR professionals looking to make a measurable difference in their organizations.

Libraries and Key Performance Indicators: A Framework for Practitioners explores ways by which libraries across all sectors can demonstrate their value and impact to stakeholders through quality assurance and performance measurement platforms, including library assessment, evaluation methodologies, surveys, and annual reporting. Whilst several different performance measurement tools are considered, the book's main focus is on one tool in particular: Key Performance Indicators (KPIs). KPIs are increasingly being used to measure the performance of library and information services, however, linking KPIs to quality outcomes, such as impact and value can prove very difficult. This book discusses, in detail, the concept of KPIs in the broader context of library assessment and performance measurement. Through reviewing some of the applied theory around using KPIs, along with harvesting examples of current best practices in KPI usage from a variety of different libraries, the book demystifies library KPIs, providing a toolkit for any library to be used in setting meaningful KPIs against targets, charters, service standards, and quality outcomes. - Provides an overview of performance measurement tools for libraries - Discusses KPIs in a broad context - Offers an understanding of reporting, monitoring, and acting upon KPI data - Provides best practice examples of Key Performance Indicators (KPIs) in libraries - Includes practical and reusable examples of KPIs that can be applied in local contexts (a toolkit approach)

Libraries are delivering an ever-increasing proportion of their services through the web, a trend that seems certain to continue. In order to guide purchases and appropriately distribute services and staff time, it's essential that libraries and librarians accurately track the usage of their websites and online resources.

I became a librarian because of my interest in how reading affects people, how it can lead to insights and help people transform their lives...library services and materials help them in their efforts to change and grow. Outcome measurement can assess how well libraries do that.—Rhea Joyce Rubin from the Preface Library services and programs that not only meet goals but can also demonstrate these results are more likely to secure repeat funding. By evaluating and presenting outcomes, libraries can document the positive work they do in a concrete way and gain financial support. According to Planning for Results expert Rubin, outcome measurement lets libraries evaluate how they affect their users' quality of life. This latest addition to the PLA-sponsored Results Series uses familiar task breakdowns along with key terms in a step-by-step, service-oriented format so that readers can master the outcome measurement process as they: Enhance library programs using evaluation techniques Use and customize the 14 step-by-step workforms to address unique needs Gather and interpret statistically accurate data to demonstrate outcomes Measure, evaluate, and present outcomes to attract funding Applying these concepts in examples and in two running case studies, an Internet class for seniors, and a teen mother-tutoring program brings the model to life. The "Toolkit" includes tips on creating evaluations, coding data, and selecting a sample. By assessing the impact of services in users' lives, public library directors and program managers demonstrate to funding bodies their accountability and the effectiveness of programs, thus positioning their libraries to secure maximum funding.

Packed with insider tips and tricks, this how-to guide is fully revised to cover the latest version of Google Analytics and shows you how to implement proven Web analytics methods and concepts. This second edition of the bestselling Advanced Web Metrics with Google Analytics is the perfect book for marketers, vendors, consultants, and Webmasters who want to learn the installation, configuration, tracking techniques, and best practices of Google Analytics. Google Analytics is a free tool that measures Web site effectiveness and helps users better understand how web site performance; this book is a detailed usage guide written by one of the software's original creators Explains what filters keep data accurate, how to measure Flash usage and tag for e-mail marketing, and what visitor segmentation provides the most useful feedback Examines principles and practices of Web analytics, then shows how to use GA's reports and how to track dynamic Web pages, banners, outgoing links, and contact forms Discusses advanced setups for configuring goals and filters, how to integrate GA with third-party systems, and how to leverage the new API Advanced Web Metrics with Google Analytics, Second Edition is valuable for both novice and experienced users of Google Analytics.