In an era where tools are not limiting, our challenge is to cultivate a productive LIVE online culture – the opportunity is to maximise the effectiveness of remote working and virtual learning. TRANSFORMATION is well underway As the global pandemic struck the world in 2020, organisations and individuals, managers and entrepreneurs quickly hopped online to manage, deliver and facilitate virtually what needed to get done. Gartner reported that 88% of organisations worldwide made it mandatory or encouraged their employees to work from home after COVID-19 was declared a pandemic. Furthermore, 97% of organisations immediately cancelled all work-related travel. We found new ways to work, collaborate, learn, consult and sell from a webcam. Many online interactions went well, and many others were awkward, confusing or overwhelmingly fatiguing. But everyone coped as best they could. LIVE ONLINE is now the long game As we grow and emerge from the pandemic there are all sorts of ‘new normal’ to be redefined and navigated. Gartner now reports that 74% of companies plan to shift some of their employees to remote working permanently. As the majority of people have been working from home for over a year now, business leaders have started to realise the many benefits of having a remote workforce. It’s all about LEVERAGE Leveraging this shift to ‘virtual’ and ‘work-from-anywhere’ is now a compelling focus. Leaders must overcome the disengagement, webcam fatigue and poorly prepared online meetings and virtual workshops. The challenge now is how to really engage with flair, interact meaningfully, maintain attention and raise commitment in the virtual LIVE online environment.

The Virtual Ticket is for anyone who wants to host next-level engaging experiences for online attendees. This book is full of detailed case studies from innovative event planners who are diversifying their revenue streams with virtual ticket sales. Whether you are a business, sports team, non-profit, event venue or a garage band, this book includes everything you need to know about planning live streams that provide audiences with experiences worth paying for. Adding a virtual ticket option for your next event does more than increase profits. Virtual tickets help expose events to global audiences by increasing convenience and accessibility with new broadcasting and translation tools that are now available. Author Paul Richards is the Chief Streaming Officer for the StreamGeeks, who detail effective strategies for transporting audiences into experiences that will keep them coming back for more. The author outlines from start to finish how conferences can add virtual ticket options to their marketing plans to help event managers budget for the new endeavor. In a fun and easy to understand manner, Richards explains how the multi-billion dollar digital experience economy has been growing year after year. Readers unfamiliar with influencer marketing, live streaming, and online community building will be encouraged to get involved to better understand modern consumer behaviors. A paradigm shift in event marketing will help readers understand how to position virtual tickets as exciting experiences worth sharing with their friends. Richards draws on innovative thinkers from books such as “Experience Economy”, “Growth Hacker Marketing”, and “Special Events” to craft a journey that is full of insights and actionable takeaways. If you want to sell virtual access to online experiences, this is the book for you.

Ignite Online Events and Virtual Training with the Use of Well-Designed and Facilitated Activities Creating outstanding virtual meetings, webinars, and training programs has always been challenging for novice and experienced instructional designers and facilitators alike. Virtual learning experts Kassy LaBorie and Tom Stone understand that the need to interact and engage is more important than ever, as online collaboration becomes the norm rather than the exception. In this new, updated edition of Interact and Engage!, the authors offer more than 75 activities as well as tips and strategies to help you create effective online learning and masterful meetings and webinars. Activities range from warmups and icebreakers to closers and celebrations, and everything in between. LaBorie and Stone cover advanced features and techniques and guide you on how to convert or create your own online activities, no matter what technology you are using now or in the future. An appendix presents two capability models for the positions of virtual facilitator and producer.

The advent of the internet has been one of the most significant technological developments in history. In this thought-provoking and ground-breaking work David Eagleman, author of international bestseller Sum, presents six ways in which the net saves us from major existential threats: pandemics, poor information flow, natural disasters, political corruption, resource depletion and economic meltdown.

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

This volume in the "Advances in Management Information Systems" series offers a state-of-the-art survey of information systems research on electronic commerce. Featuring chapters by leading scholars and industry professionals, it provides the framework for understanding the business trends, emerging opportunities, and barriers to overcome in the rapid developments taking place in electronic business and the digital economy. Researchers, students, and practitioners - anyone interested in the current issues and future direction of electronic commerce, especially from the standpoint of information systems and information technology - will find this book to be an authoritative source of cutting-edge information. The volume is divided into four parts: Part I covers the fundamental issues of information technology standards and the transformation of industry structure; Part II focuses on B2B commerce; Part III investigates the management of mobile and IT infrastructure; and Part IV includes trust, security, and legal issues that undergird the success of e-commerce initiatives.

The Live-Streaming Handbook will teach you how to present live-video shows from your phone and stream them straight to Facebook and Twitter. With this book and your favourite social media apps, you will be able to run your own TV station for your home or work. Peter Stewart, an experienced TV and radio presenter, producer and author, now shares the training he’s given to professional broadcasters with you! From structuring and developing a show, to establishing an effective online persona and getting more people to watch you. The book includes dozens of tried and tested formats for your live-video show, alongside case studies highlighting how businesses and professionals are using live-streaming in their brand and marketing strategies. Also included are: a foreword by Al Roker (NBC's The Today Show); practical steps for using popular live-streaming apps, such as Facebook Live and Twitter; nearly 80 colour images of live-streaming events, screenshots and gadgets; a detailed walk-through of how to successfully present and produce your live-streaming show; advice on analysing and exploiting viewer metrics to increase followers; more than 130 quotes of real-world advice from expert producers of online media content; over 700 links to online case studies, articles, research and background reading. With this extensive manual you will gain a competitive edge in the world of online live-streaming. This book is invaluable to entrepreneurs, professionals and students working in journalism, public relations, marketing and digital media, as well as general readers interested in live-streaming at home.

Finally, a complete guide for your church to start live streaming with an included online course on UDEMY.com. Inside this book, you will find insights for ministry leaders who are considering the use of live streaming as an outreach tool for their church. This book will help church leaders understand how they can leverage the power of live streaming as a visual bridge connecting your church to the world. This book will provide perspective on best practices for live streaming church services and helpful reflections on real-life case studies from churches and pastors who are happily filling their pews with new members each week. Learn how to set up a digital donations strategy and enable your social media accounts to accept donations directly through YouTube and Facebook. This book will include actionable checklists for ministry leaders considering live streaming at their organization. It should become clear to you how your church can use live streaming and social media to reach new members and extend your reach to shut-ins. This book is accompanied by an online training course for technology directors and volunteers alike who may become the next “champions” of your live streaming program. Our online training course also includes a PowerPoint presentation template you can use to present the benefits of live streaming to your church leadership.At the end of this book, you will find a glossary of terms that will help you and your team familiarize yourselves with the type of technological vocabulary frequently used in live streaming. For many pastors, learning this type of information is like learning a new language. If you are interested in learning about church media and live streaming this book will be a walk an in the park. Feel free to download the audio version of this book and literally take a walk in the park as you listen. Finally, this book was written to inspire readers to use modern tools to tell their organizations unique story about their faith. At the end of the day, live streaming is a storytelling tool helping organizations reach those who may need guidance, education, or simply a nudge in the right direction. Social media has become a medium for empowering individuals to like and share the things they believe in. We live in a world that is more connected than ever before. Understanding that everyone on earth is connected in some way, within six degrees of separation, will be an important stepping stone in our thinking about social media. Your church now has the power to reach people in large connected networks which include groups of family members and friends. These are the people that are most important and most influential in lives of your church’s current members and their extended online network.One of the main reasons why western religion has succeeded so greatly to this day is because it has always taken advantage of emerging technologies… The medium isn’t the message; it’s the medium that you use to communicate the message. In the 1500s, we saw the printing press emerge, and bibles were being printed for the first time in history. We saw an explosion of what was being made available in written form, with new translations that were suddenly available all over the world… Over the past one hundred years, we have churches moving on to the radio with the early evangelical churches that have now moved into TV and televangelism… and now today we are moving into a new form of communication, where you can distribute your message on digital platforms using social media. The churches that are the most successful and most resonate with people are the ones delivering their message in the places that people are listening. Those who are producing content in a form that is consumable and makes sense in the day and age that we live in, we be to prosper from the fruits of new communication pathways.