Cet ouvrage s’adresse aux étudiants suivant un programme d’études en langue ou commerce japonais, ou encore au lecteur averti intéressé par l’Histoire et l’Economie du Japon. Le Japon de 2014 se trouve à la croisée de nombreux défis de taille, qui sont abordés succinctement en fin de livre. Trois ans après le « tsunami » meurtrier de la région de « Tohoku », où en est le processus de reconstruction ? Le nucléaire va-t-il être remplacé par les Energies Renouvelables ? Comment le pays va-t-il faire face aux défis démographiques ? Le Japon est-il toujours un pays Innovateur ? En préparant un cours, l’auteur s’est aperçu qu’il y avait, surtout en langue anglaise, assez bien de livres sur l’Histoire et l'Economie du Japon en général, surtout après 1945, mais très... Plus > peu de livres récents se concentrant sur une lecture (purement) économique de l’Histoire entière du Japon. Malheureusement, il y a encore moins de choix en langue française. D’où, sans doute, la pertinence de cet ouvrage! Keywords: Japan, Japon, Economie du Japon, Japanese Economy, Histoire du Japon, Japanese History, Lecture Economique, Histoire Economique, Economic History, Commercer avec le Japon, Doing Business with Japan, Commercer au Japon, Doing Business in Japan, Faire des Affaires au Japon, Emploi à vie, Life Employment, Innovation au Japon, les Japonais, the Japanese

This book is targeted at business executives of companies approaching the Japanese Market, reviewing their options in terms of Japan Entry Strategy, already exporting to Japan (Indirect Sales) or, already established and doing business in Japan (Direct Sales). Here, I do not focus on the cross-cultural side of things (please check my other books for that) but I rather cover in details the business side of things in Japan. First, I give the reader some insight into selected markets in Japan, as well B2C as B2B. Second, I show how to adapt to the local specificities, Industry by Industry, and I give some tips and guidelines for building a successful (B2C and B2B) Marketing Mix in Japan. Third, I introduce and analyse the various Entry Strategies available to foreign companies keen on developing their business in Japan.

(written in collaboration with Motoko MJ Huysveld) Cross-cultural misunderstandings frequently appear in situations where Westerners interact with people from the Far East, in particular with the Japanese. As a Japan Business Consultant, I have witnessed many business cases, situations or events, where understanding the basics of Japanese business etiquette and Japan cross-cultural management would have helped a lot. This book, filled with concrete advice and illustrations of what to do and what not to do, aims at giving foreign business executives the necessary background and "toolkit" for succeeding in their "Japan cross-cultural adventure". The reader equipped with all the tools and tips I have developed in this book should definitely "perform better" when confronted with a Japanese prospect, potential business partner or "boss". Being well prepared for future Japan-related business opportunities is of the most importance now that an EPA in principle has been concluded between the EU and Japan!

This book is targeted at business executives of companies: - approaching the Japanese Market, - reviewing their options in terms of Japan Entry Strategy, - already exporting to Japan (Indirect Sales) or, - already established and doing business in Japan (Direct Sales). In this book, we show: - That the Japanese Market is a great market to approach and that, provided the right methodology and marketing mix, there are great opportunities to seize in the long-term for foreign companies. - That it is necessary to get familiar with cross-cultural differences and to understand better your Japanese clients, their country, their culture and their business system. - How to market your products or services in Japan (B2C and B2B Marketing Guidelines). - Which Entry Strategies are available to foreign companies to choose from and guidelines for selection

This textbook includes all 13 chapters of Français interactif. It accompanies www.laits.utexas.edu/fi, the web-based French program developed and in use at the University of Texas since 2004, and its companion site, Tex's French Grammar (2000) www.laits.utexas.edu/tex/ Français interactif is an open acess site, a free and open multimedia resources, which requires neither password nor fees. Français interactif has been funded and created by Liberal Arts Instructional Technology Services at the University of Texas, and is currently supported by COERLL, the Center for Open Educational Resources and Language Learning UT-Austin, and the U.S. Department of Education Fund for the Improvement of Post-Secondary Education (FIPSE Grant P116B070251) as an example of the open access initiative.

Cet ouvrage s'adresse aux etudiants suivant un programme d'etudes en langue ou commerce japonais, ou encore au lecteur averti interesse par l'Histoire et l'Economie du Japon. Le Japon de 2014 se trouve a la croisee de nombreux defis de taille, qui sont abordes succinctement en fin de livre. Trois ans apres le tsunami meurtrier de la region de Tohoku, ou en est le processus de reconstruction ? Le nucleaire va-t-il etre remplace par les Energies Renouvelables ? Comment le pays va-t-il faire face aux defis demographiques ? Le Japon est-il toujours un pays Innovateur ? En preparant un cours, l'auteur s'est apercu qu'il y avait, surtout en langue anglaise, assez bien de livres sur l'Histoire et l'Economie du Japon en general, surtout apres 1945, mais tres peu de livres recents se concentrant sur une lecture (purement) economique de l'Histoire entiere du Japon. Malheureusement, il y a encore moins de choix en langue francaise. D'ou, sans doute, la pertinence de cet ouvrage.

Despite various decades of research and claim-making by feminist scholars and movements, gender remains an overlooked area in development studies. Looking at key issues in development studies through the prisms of gender and feminism, the authors demonstrate that gender is an indispensable tool for social change.

When the rich and well-connected Raoule de Vénérande becomes enamored of Jacques Silvert, a poor young man who makes artificial flowers for a living, she turns him into her mistress and eventually into her wife. Raoule's suitor, a cigar-smoking former hussar officer, becomes an accomplice in the complications that ensue.

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.