ON THE COVER: Mayor Cezar Quiambao

ON THE COVER: Mayor Menchie Abalos

Sport is a universal feature of global popular culture. It shapes our identities, affects our relationships, and defines our communities. It also influences our consumption habits, represents our cultures, and dramatizes our politics. In other words, sport is among the most prominent vehicles for communication available in daily life. Nevertheless, only recently has it begun to receive robust attention in the discipline of communication studies. The Handbook of Communication and Sport attends to the recent and rapid growth of scholarship in communication and media studies that features sport as a central site of inquiry. The book attempts to capture a full range of methods, theories, and topics that have come to define the subfield of "communication and sport" or "sports communication." It does so by emphasizing four primary features. First, it foregrounds "communication" as central to the study of sport. This emphasis helps to distinguish the book from collections in related disciplines such as sociology, and also points readers beyond media as the primary or only context for understanding the relationship between communication and sport. Thus, in addition to studies of media effects, mediatization, media framing, and more, readers will also engage with studies in interpersonal, intercultural, organizational, and rhetorical communication. Second, the handbook presents an array of methods, theories, and topics in the effort to chart a comprehensive landscape of communication and sport scholarship. Thus, readers will benefit from empirical, interpretive, and critical work, and they will also see studies drawing on varied texts and sites of inquiry. Third, the Handbook of Communication and Sport includes a broad range of scholars from around the world. It is therefore neither European nor North American in its primary focus. In addition, the book includes contributors from commonly under-represented regions in Asia, Africa, and South America. Fourth, the handbook aims to account for both historical trajectories and contemporary areas of interest. In this way, it covers the central topics, debates, and perspectives from the past and also suggests continued and emerging pathways for the future. Collectively, the Handbook of Communication and Sport aspires to provide scholars and students in communication and media studies with the most comprehensive assessment of the field available.

A thought-provoking journey into the complicated history of gender, sexuality, race, and social justice through the world of sports. Have you ever wondered why most cheerleaders are girls? Or why some athletes, like Caster Semenya, have to prove they’re women while there’s no testing for men? And why do athletes like Megan Rapinoe and Colin Kaepernick use sports as a platform for social justice, and should they? These questions and more are examined in Throw Like a Girl, Cheer Like a Boy: The Evolution of Gender, Identity, and Race in Sports. Robyn Ryle uses the world of sports to examine the history, controversy, and current conversations around sexuality, race, and social justice, bringing in the stories of today’s athletes to highlight the issues. Topics covered include gender segregation, gender testing, transgender athletes, sexuality, homophobia, globalization, race, and activism. Throw Like a Girl, Cheer Like a Boy shows the great strides that have been made in the sports world, but there are still questions that remain and work that needs to be done. This book brings to attention the ways in which sports can contribute to inequalities while also demonstrating how sports can help create a more just world for everyone.

Sport marketing is more accessible than ever, with sport business professionals, companies, the media, athletes, teams, coaches, and fans connecting in new ways and with new experiences. Sport Marketing, Fifth Edition With HKPropel Access, presents a modernized, current-day approach to the dynamic industry of sport marketing. A full-color presentation brings this vibrant field to life with comprehensive coverage—balanced between theoretical and practical—to provide an understanding of the foundations of sport marketing and how to enhance the sport experience. Building on the legacy that Bernard Mullin, Stephen Hardy, and William Sutton established in the first four editions, a new author team, handpicked by their predecessors, draw from their modern experience in the field to add a fresh perspective to this essential text. They bring the sport industry directly to the reader through extensive industry examples, interviews of top sports executives, challenging case studies, and global perspectives from teams, leagues, and other agencies around the world. Reflecting the evolving landscape of sport marketing, the text will prepare students to stay on the leading edge with the following updates: A focus on current and emerging technologies and how they have revolutionized the sport industry—ranging from mobile video streaming and fantasy sports to artificial intelligence and virtual reality Greater emphasis on data and analytics to make more informed business decisions In-depth examination of how social media and digital platforms serve as critical communication channels to drive sport marketing strategy and execution New content on target marketing, including understanding millennial sports fans and engaging with Generation Z Updated coverage of sales processes, addressing both traditional methods and new strategies for the mobile age Discussion of modern ticketing practices and the secondary ticket market, including how leagues partner with secondary ticket providers and the impact on pricing strategies Also new to the fifth edition are related online learning aids, now delivered through HKPropel, designed to engage students and test comprehension of the material. Exclusive video interviews with sport industry leaders offer insights into how they incorporate marketing strategies into their daily work. Discussion questions and activities for each chapter guide students to apply core concepts, and web search activities provide opportunities for students to compare strategies found on sport organization websites and other online locations. In addition, chapter objectives, an opening scenario, sidebars highlighting key concepts, and Wrap-Up, Activities, and Your Marketing Plan sections at the ends of chapters offer students additional learning tools as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. With Sport Marketing, Fifth Edition With HKPropel Access, students will develop valuable marketing skills and prepare for a successful career in the competitive world of sport marketing. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

For over twenty-five years, The Best American Sports Writing has been a showcase for the most exceptional sports journalism of the previous year, selected by an acclaimed guest editor. Represented in this year's collection are giants in the field as well as up-and-coming writers to watch--the only shared traits among the diverse styles and voices are the extraordinarily high caliber of writing and the pure passion they tap into.

This research collection explores the ongoing interaction between sports, media, and society throughout important periods in history, from the nineteenth century to the present day. It examines both historical moments and broader trends in sports, with an emphasis on the media’s role. Encompassing a variety of research approaches and perspectives, the book looks at the individuals, mass media outlets and communication technologies that have affected societies on a global scale, including print, photography, broadcast (radio and television), Internet-based media, and public relations/marketing. It presents fascinating new case studies covering topics as diverse as sports journalism and the Third Reich, Argentina at the Mexico World Cup, post-9/11 sports reporting, Martina Navratilova and women’s tennis, the growth of fantasy sport, and the significance of Joe Louis and Jackie Robinson in the history of US sports reporting. This is essential reading for any researcher, student or media professional with an interest in the relationships between sports, culture, and society or in the history of media, culture, or technology.

Public Health and Society: Current Issues analyzes current public health issues in a historical context, while relating them to individual lives. The text emphasizes the social determinants of health, social justice, and the climate crisis, by leading off with these important topics and then integrates them where appropriate throughout the text. Subsequent chapters explore gun violence, the opioid epidemic, tobacco, vaping, and alcohol use, COVID-19, mental health, environmental health chronic disease, emerging and reemerging diseases, and more. Key features “In the News” articles bring public health topics up-to-date and underscore their modern relevance. Personal vignettes humanize public health issues and make them resonate for readers. Short histories put current issues into historical context, for example, the opioid epidemic (Ch. 5) and alcohol and tobacco use (Ch.6) Comprehensive and up-to-date data and references are included throughout the text. Navigate eBook acc

This book includes the most significant sporting events of the 1960s, covering all the moments that generated tremendous growth in professional and college sports in America during this decade. It features stories such as Roger Maris breaking Babe Ruth’s home run record, Wilt Chamberlain scoring 100 points, and Muhammad Ali beating Sonny Liston. Sports became a national obsession in the 1960s as people tuned in on their new televisions to watch the exploits of some of the most legendary athletes and teams in history. It was the decade of Mickey Mantle, Jim Brown, Bill Russell, Bobby Hull, and Arnold Palmer, the decade when the Celtics dominated basketball, Joe Namath delivered on his Super Bowl guarantee, and the Miracle Mets won the World Series. In The 1960s in Sports: A Decade of Change, Miles Coverdale looks back at what was arguably the greatest decade in sports history, when the sports world of today began to take shape during a very tumultuous period of American history. At the start of the decade, thirteen years after Jackie Robinson broke the color barrier in baseball, major league rosters were still populated mostly by white Americans. The NFL and NBA were struggling financially and were much less popular than college football and basketball. The Olympics were still open only to amateur athletes. But the sports landscape changed dramatically in the 1960s. Coverdale traces this development by covering the significant events and iconic players of the decade, including stars such as Sandy Koufax, Johnny Unitas, Bobby Orr, and Jack Nicklaus. There were great teams and incredible rivalries, and professional and college sports alike expanded and thrived. Featuring over 70 photos of legendary athletes and memorable moments, The 1960s in Sports transports the reader back to a golden age in sports. With additional coverage of important historical events such as the Cold War, Vietnam, and the Civil Rights Movement, this book also reveals how social and political events impacted the sports world, making it an invaluable resource for anyone interested in this significant decade.

Introduction to Information Systems, 9th Edition delivers an essential resource for undergraduate business majors seeking ways to harness information technology systems to succeed in their current or future jobs. The book assists readers in developing a foundational understanding of information systems and technology and apply it to common business problems. This International Adaptation covers applications of the latest technologies with the addition of new cases from Europe, Middle East, Africa, Australia, and Asia-Pacific countries. It focuses on global business environment for students to understand the norms of using technology while operating on online platforms for exploring new avenues in different geographical locations. The book includes real business scenarios of how latest technologies such as Big Data, Cloud Computing, Blockchain, and IoT are perceived and adopted across countries. New cases highlight key technology issues faced by organizations such as designing and implementing IT security policies, dealing with ethical dilemma of securing customer data, moving IT infrastructure to cloud, and identifying how AI can be used to improve the efficiency of business operations.