In schools we are taught to meet problems head-on: what Edward de Bono calls �vertical thinking�. This works well in simple situations � but we are at a loss when this approach fails. Lateral thinking is all about freeing up your imagination. Through a series of special techniques, in groups or working alone, Edward de Bono shows us how to look at problems from a variety of angles and in so doing offer up solutions that are as ingenious as they are effective. After reading this book you will become a much more productive and formidable thinker.

Puzzles - Clues - Answers_

Learn to "think laterally" and you'll solve pesky puzzles. These 110 puzzles start out fairly easy and the clues get more and more tantalizingly hard to figure out. They come in five sections: Dangerous and Deadly, Easy and Elementary, Interesting and Intriguing, Chastening and Challenging, and Fascinating and Fiendish. Just when you're on a roll, here comes a "Wally Test," a series of rapid-fire questions to make sure you're paying attention. 96 pages, 25 b/w illus., 5 3/8 x 8 1/4.

If you want to be the best, focus on your most valuable asset: the power of your creative mind As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to: be creative on demand with de Bono's step-by-step approach add value to ideas and turn them into financial assets boost creativity with the power of lateral thinking break free from old ways of thinking with creative challenging

f you pride yourself on thinking outside the box, then you'll love The Everything Lateral Thinking Puzzles Book! With hundreds of fun and imaginative problems for avid puzzlers like you, this all-in-one guide presents ridiculous scenarios that you can actually solve with simple common sense-and a little creativity! Organized by puzzle type and subject matter, simple and challenging riddles abound in this interactive book. Whether you're a beginner or a seasoned expert, you'll test your wits with such tantalizing puzzles as this one: Puzzle: A doctor mixed a batch of medicine for his client and then drank it down himself. Why? Clues: 1. It tasted good! 2. It worked better with a straw. Solution: Coca-Cola was invented when a doctor was mixing headache medication to taste good. The approval board found that the medicine tasted better than it worked, so they carbonated the liquid and then marketed it!

Develop lateral thinking skills and improve brain power. The goal is to find a logical explanation for what appears to be an illogical situation. Do the puzzles with a friend, taking turns being puzzle setter and solver. By asking yes-or-no questions the solver attempts to find the solution within 20 minutes. One of "The Year's best puzzle books."--Games World of Puzzles. 96 pages, 5 3/8 x 8 1/4.

Poses the question, how can you energize people to see problems not as obstacles to success but as opportunities for innovation? Looks at what makes a lateral leader - the kind of person who can create a climate of creativity by inspiring people to have the confidence to take risks, and who can then develop their skills in creative techniques. Presents practical exercises for implementing the principles of lateral thinking and uses real-life examples to illustrate the rules, principles and processes involved.

Uncover ways to use your brain that you've never dreamed possible. Try to find logical explanation for the bizarre circumstances in life.

Stand out from the pack--don't think conventionally, think laterally! And, you can start developing well-honed mental skills with more than 80 braintwisting puzzles that test your creativity and smarts. At first it might not seem as if there's enough information to solve them, but if you just persist, you'll come up with the logical answers. Some of the conundrums come from real life: try to figure out how the Greek playwright Aeschylus could have been killed by a tortoise or how the truth about Mary Queen of Scots' baldness was finally revealed. Or, give this a shot: A runner was awarded a prize for winning a marathon. But, the judges disqualified him when they saw a picture of his wristwatch. Why? Happy puzzling! Answer: A picture of the runner early in the race showed him wearing his watch on his right wrist. When he crossed the finishing line it was on his left wrist. The judges investigated and found that one man had run the first half and his identical twin brother ran the second half of the race.

As Albert Einstein once said, "Imagination is more important than knowledge," and every puzzle here encourages youngsters to think creatively and find ingenious solutions--not just parrot facts they've been spoon-fed.