This book highlights lateral management as the answer to the strategic opportunities and challenges posed by digital transformation. Digitalization is now changing the economy and society as dramatically as the dawn of electrification a century ago. Production methods, products, sales structures, marketing, and even markets themselves are set to change in the digital era. In addition to introducing readers to the concept of lateral management, and detailing the structure and functioning of 'lateral companies', the authors show how leadership and cooperation norms carried over from the 20th century need to be adapted for the digital era. They demonstrate the opportunities that digitalization offers companies, employees and managers in terms of enhancing their freedom, individuality, job diversity, and creative and innovative power. The authors also provide a unique management instrument, the 'Lateral Culture Index®', which measures the hierarchies of leadership; provide new benchmarks; and identify seven essential factors for lateral companies. Readers will learn how to implement lateral management in their companies and be familiarized with the instruments that can help them do so.

The Lateral Approach Series is about powerful management principles that produce results and bring out the best in people. A Lateral Approach, like a good pair of polarized shades, enhances conventional wisdom by applying new perspectives to common, day-to-day challenges.

Every day, managers must adapt to rapidly changing markets and situations. This book deals with sensitive or difficult projects, ranging from redundancy programs to disposal of radioactive waste, from the launch of a new product to the introduction of a new computer system. The authors use a revolutionary way to manage sensitive projects--the lateral approach. Derived from twenty years' experience working with managers, the lateral approach is a flexible and non- confrontational method that introduces change through an understanding of how people think and act. While communities and organizations often resist change even though they will benefit from it, this approach shows how projects can be successfully managed.

Agile Management and VUCA-RR provides cutting-edge, multidisciplinary research and expert insight into the advancing technologies and new strategies being used in businesses settings, as well as for administrative and leadership roles in organizations.

All companies rely on committed and loyal employees to reach their goals. However, we know little about how exactly the mechanisms of leadership influence the job involvement of employees. This study focused on the established leadership model of lateral leadership by investigating the underlying forces of lateral leadership and developed a practical recommendation for its use. We empirically demonstrated which forces constitute the base of the lateral leadership model, how they interact with each other, and how much impact the forces have on the performance variables of job involvement and organisational commitment.

This textbook examines how health departments conduct their business and develop new programs, what techniques they use to hire and discipline employees, and the role of the media in public health. Each of the 35 chapters begins with a case study that illustrates data management, local government, organizational behavior, salary, union relation, bu

Poses the question, how can you energize people to see problems not as obstacles to success but as opportunities for innovation? Looks at what makes a lateral leader - the kind of person who can create a climate of creativity by inspiring people to have the confidence to take risks, and who can then develop their skills in creative techniques. Presents practical exercises for implementing the principles of lateral thinking and uses real-life examples to illustrate the rules, principles and processes involved.

A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.

From the Foreword, by Stewart J. Tepper, MD: “Dr. Samer Narouze was the first Pain Management anesthesiologist specialist in the US to become Board-certified in Headache Medicine by the United Council of Neurologic Subspecialists (UCNS). It is therefore fitting that he decided to put together a textbook on blocks, interventions, injections, and neuromodulation possibilities in this integrated interdisciplinary area of treatment for head and facial pain... “This constellation of authors and topics should offer a comprehensive roadmap for interventions to contemplate beyond conventional medications in both primary and secondary head and face pain disorders. The chapters are precise, concise, and immensely readable, and I am honored to have been offered the chance to introduce them and encourage my colleagues to read them.” This is the first book on interventional management of intractable, medically resistant head and face pain. It is edited and written by world-class leaders in headache medicine and features practical presentations of the entire spectrum of procedures, from simple to complex. Designed to help shorten the learning curve of practitioners who are beginning to use interventional headache procedures, it provides guidance in identifying patients who are appropriate candidates for this approach and includes a unique compilation of outcomes-based algorithms for different headache and face pain syndromes. Neurologists, anesthesiologists, pain physicians, physiatrists, neurosurgeons, and interventional radiologists are the intended audience.