A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Boasts detailed how-to information from one of the world's leading keyword research experts Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts Features case studies, examples, tutorials, tips, and previously undocumented techniques No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.

This is a collection of short but extraordinarily powerful essays as to how Coach K of Duke inspires, motivates, and teaches his basketball players about the game of life, both on and off the court.

A collection of sixty-four essays in which scholars from various fields examine terms and concepts used in cultural and American studies.

Learning to code is a new skill that is popular these days. It is so much in demand that even high schools have added programming in their curriculum. Programming and coding are often used interchangeably but both are different and you can read about them in this book. With every chore being digitized & becoming smart and automotive with the AI technology, learning to code has become the need of an era. Everything that you can possibly think of can be done using an app or a website from ordering a cab, or food or shopping online to watching movies or even taking a course & gaming skills. With applications being digitized the demand also increases for developers and programmers and hence learning a programming language would be beneficial. This book teaches how to learn the programming language of your choice and the correct way to begin your programming journey. As we know, to communicate with a person, we need a specific language, similarly to communicate with computers, programmers also need a language is called Programming language. Before learning the programming language, let's understand what is language? What is Language? Language is a mode of communication that is used to share ideas, opinions with each other. For example, if we want to teach someone, we need a language that is understandable by both communicators. What is a Programming Language? A programming language is a computer language that is used by programmers (developers) to communicate with computers. It is a set of instructions written in any specific language ( C, C++, Java, Python) to perform a specific task. A programming language is mainly used to develop desktop applications, websites, and mobile applications. Types of programming language 1. Low-level programming language Low-level language is machine-dependent (0s and 1s) programming language. The processor runs low- level programs directly without the need of a compiler or interpreter, so the programs written in low-level language can be run very fast. How to find Nth Highest Salary in SQL Low-level language is further divided into two parts - i. Machine Language Machine language is a type of low-level programming language. It is also called as machine code or object code. Machine language is easier to read because it is normally displayed in binary or hexadecimal form (base 16) form. It does not require a translator to convert the programs because computers directly understand the machine language programs. The advantage of machine language is that it helps the programmer to execute the programs faster than the high-level programming language. ii. Assembly Language Assembly language (ASM) is also a type of low-level programming language that is designed for specific processors. It represents the set of instructions in a symbolic and human-understandable form. It uses an assembler to convert the assembly language to machine language. The advantage of assembly language is that it requires less memory and less execution time to execute a program. 2. High-level programming language High-level programming language (HLL) is designed for developing user-friendly software programs and websites. This programming language requires a compiler or interpreter to translate the program into machine language (execute the program). The main advantage of a high-level language is that it is easy to read, write, and maintain. High-level programming language includes Python, Java, JavaScript, PHP, C#, C++, Objective C, Cobol, Perl, Pascal, LISP, FORTRAN, and Swift programming language. A high-level language is further divided into three parts - How to Learn to Code Before we begin reading further let me remind you that you have chosen a path that demands patience and motivation to never give up in spite of the challenge on the way. Read through and follow the steps below to become a programmer. Focus on Learning Programming Basics It is always suggested to make your fundamentals strong so as to be a pro coder. Learn the basics thoroughly and try your hands on the code by making your own problems and solving them. Stress on the following topics to begin learning as they are common in almost all the languages. Data Types Variables Functions Array or Lists If statements Conditional loops Classes and objects Exception handling Trees, maps, and more. Build your First Project Building your personal project is the best way to analyze and learn what you have learned. Building a project of your choice would give you practical learning experience of the language in much detail as you would come across the implementation of the concepts that you have learned earlier and also learn how to deploy the project to be used by you and all others. Moreover, as you build your projects add it to your profile or your GitHub account, this would help you in the future when you look for a job in development.

Internet Research Skills is a clear, concise guide to effective online research for social science and humanities students. The first half of the book deals with publications online, devoting separate chapters to academic articles, books, official publications and news sources, which form the core secondary sources for social science research. The second half of the book deals with the open web, a vast and confusing realm of materials, many of which have no direct print counterpart. The third edition has been updated throughout and now includes: - coverage of cutting edge online services as well as newly developed approaches to using online materials - a new chapter on organising your research and internet research methods - additional material on the use of social networks for research. - illustrations, examples and short exercises to help you put what you learn into practice. Internet Research Skills is an invaluable guide for undergraduate students carrying out research projects and for postgraduate students working on theses and dissertations.

The comprehensive guide to Visual Basic 2012 Microsoft Visual Basic (VB) is the most popular programming language in the world, with millions of lines of code used in businesses and applications of all types and sizes. In this edition of the bestselling Wrox guide, Visual Basic expert Rod Stephens offers novice and experienced developers a comprehensive tutorial and reference to Visual Basic 2012. This latest edition introduces major changes to the Visual Studio development platform, including support for developing mobile applications that can take advantage of the Windows 8 operating system. This new edition includes information on developing Win8-compatible Metro applications using pre-loaded templates Explores the new design features and support for WPF designers Explains how to develop Windows smartphone apps Covers new VB language features such as Asynch and Await Visual Basic 2012 Programmer's Reference is the programmer's go-to reference for the 2012 edition of Visual Basic.

Coding for Beginners in easy steps has an easy-to-follow style that will appeal to anyone, of any age, who wants to begin coding computer programs. You need have no previous knowledge of any computer programming language so it's ideal for the newcomer, including youngsters needing to learn programming basics for the school curriculum. Coding for Beginners in easy steps instructs you how to write code to create your own computer programs. It contains separate chapters demonstrating how to store information in data structures, how to control program flow using control structures, and how to create re-usable blocks of code in program functions. There are complete step-by-step example programs that demonstrate each aspect of coding, together with screenshots that illustrate the actual output when each program has been executed. Coding for Beginners in easy steps begins by explaining how to easily create a programming environment on your own computer, so you can quickly begin to create your own working programs by copying the book's examples. After demonstrating the essential building blocks of computer programming it describes how to code powerful algorithms and demonstrates how to code classes for Object Oriented Programming (OOP). The examples throughout this book feature the popular Python programming language but additionally the final chapter demonstrates a comparison example in the C, C++, and Java programming languages to give you a rounded view of computer coding. The code in the listed steps within the book is colour-coded to precisely match the default colour-coding of the Python IDLE editor, making it easier for beginners to grasp. By the end of this book you will have gained a sound understanding of coding and be able to write your own computer programs that can be run on any compatible computer.

Ever since Visual Basic was merged into .NET, it's become the core language for creating business applications with Windows. The latest version, VB 2008, is even more useful -- and provides even more incentive for migrating from VB 6. All it lacks is a good book on how to harness its power. Programming Visual Basic 2008 fills the void. Written in a lively and engaging style by a developer who's grown up with Visual Basic, including both VB 6 and VB .NET, this hands-on guide addresses the core topics of the new VB, from basic to complex, with plenty of code examples. Programming Visual Basic 2008 also examines .NET programming from the application level with a chapter-by-chapter plan for developing, documenting, and deploying a full data-driven application. You learn, step-by-step, how to build and deploy a library management system, complete with patron, inventory, and barcode support. The book's broad range of topics include: VB language and its syntax An overview of the .NET Framework Object-oriented development in VB and .NET Generic objects, collections, and nullable types Design and management of software projects Integrating desktop features with Windows Forms Database design with SQL Server 2008 Database interface design with ADO.NET The new LINQ feature, and how to use it within VB and .NET Embedding XML within application source code Encryption and authentication in .NET Interacting with data stored in files and directories Web development using ASP.NET Deploying an application to a user's workstation And much more Programming Visual Basic 2008 is ideal for VB 6 programmers who are ready to move to .NET, as well as VB.NET programmers who wish to improve their project-focused software development skills. Programming novices and developers coming from other languages will find the book valuable because of its language instruction and project design knowledge. Once you finish the book, you will have a firm grasp of VB 2008's core concepts and language elements, and understand how to build VB projects as they were intended -- as complete, cohesive solutions.