What should a television look like? How should a dial on a radio feel to the touch? These were questions John Vassos asked when the Radio Corporation of America (RCA) asked him to design the first mass-produced television receiver, the TRK-12, which had its spectacular premier at the 1939 New York World’s Fair. Vassos emigrated from Greece and arrived in the United States in 1918. His career spans the evolution of central forms of mass media in the twentieth century and offers a template for understanding their success. This is Vassos’s legacy—shaping the way we interact with our media technologies. Other industrial designers may be more celebrated, but none were more focused on making radio and television attractive and accessible to millions of Americans. In John Vassos: Industrial Design for Modern Life, Danielle Shapiro is the first to examine the life and work of RCA’s key consultant designer through the rise of radio and television and into the computer era. Vassos conceived a vision for the look of new technologies still with us today. A founder of the Industrial Designers Society of America, he was instrumental in the development of a self-conscious industrial design profession during the late 1920s and 1930s and into the postwar period. Drawing on unpublished records and correspondence, Shapiro creates a portrait of a designer whose early artistic work in books like Phobia and Contempo critiqued the commercialization of modern life but whose later design work sought to accommodate it. Replete with rich behind-the-product stories of America’s design culture in the 1930s through the 1950s, this volume also chronicles the emergence of what was to become the nation’s largest media company and provides a fascinating glimpse into its early corporate culture. In our current era of watching TV on an iPod or a smartphone, Shapiro stimulates broad discussions of the meaning of technological design for mass media in daily life.

Includes Part 1, Number 2: Books and Pamphlets, Including Serials and Contributions to Periodicals July - December)

Graphic design.

Jewish First Wife, Divorced collects the correspondence of Franklin Delano Roosevelt's New Deal Relief Administrator, Harry Hopkins, and his Jewish first wife, Ethel Gross. These letters--flirtatious and fond, quietly argumentative and terse--reveal the significant influence of Progressivism on Harry Hopkins's political ideology and also the unique challenges for a professionally ambitious Jewish immigrant woman living in the early twentieth century.

Charlotte Greenwood never intended to become a comedienne, but she was unfashionably tall at 5' 10" and her early aspirations to become a great dramatic actress eventually led her to the field of comedy. Greenwood, whose early life had taught her nothing if not how to be optimistic, stifled her disappointment and used her considerable skill to become one of the greatest comedic actresses of the early twentieth century. Based on Greenwood's unpublished memoirs, this biography presents a personal, detailed look at her colorful life. Beginning with her early years in Philadelphia, Boston and Norfolk, it relates her struggles with ill health, her social difficulties caused by her then unusual height and her realization of her ambition to become an actress. The main focus of the work is her career, which spanned more than 50 years and ranged from vaudeville to the dramatic stage and, finally, to films (during the World War II years she starred in Twentieth Century Fox musicals with Cesar Romero, Betty Grable, Edward Everett Horton, Jack Haley, Don Ameche, and Carmen Miranda). Her roles in a variety of works including The Passing Show of 1912, So Long Letty (both stage and film), and I Remember Mama are also discussed. Special emphasis is placed on her career-defining (and best-known) role as Aunt Eller Murphy in the 1955 film adaptation of Oklahoma! Charlotte Greenwood's performance history, a list of her known recordings, and a filmography for her husband Martin Broones are also included, along with a collection of rare photographs and memorabilia.