This book examines Japanese tourism and travel, both today and in the past, showing how over hundreds of years a distinct culture of travel developed, and exploring how this has permeated the perceptions and traditions of Japanese society. It considers the diverse dimensions of modern tourism including appropriation and consumption of history, nostalgia, identity, domesticated foreignness, and the search for authenticity and invention of tradition. Japanese people are one of the most widely travelling peoples in the world both historically and in contemporary times. What may be understood as incipient mass tourism started around the 17th century in various forms (including religious pilgrimages) long before it became a prevalent cultural phenomenon in the West. Within Asia, Japan has long remained the main tourist sending society since the beginning of the 20th century when it started colonising Asian countries. In 2005, some 17.8 million Japanese travelled overseas across Europe, Asia, the South Pacific and America. In recent times, however, tourist demands are fast growing in other Asian countries such as Korea and China. Japan is not only consuming other Asian societies and cultures, it is also being consumed by them in tourist contexts. This book considers the patterns of travelling of the Japanese, examining travel inside and outside the Japanese archipelago and how tourist demands inside influence and shape patterns of travel outside the country. Overall, this book draws important insights for understanding the phenomenon of tourism on the one hand and the nature of Japanese society and culture on the other.

The changing patterns of Japanese tourism and the views of the Japanese tourist since the Meiji Restoration, in 1868, are given an in-depth historical, geographical, economic and social analysis in this book. As well as providing a case study for the purpose of investigating the changing face of global tourism from the 19th to the 21st Century, this account of Japanese tourism explores both domestic social relations and international geographical, political and economic relations, especially in the northeast Asian context. Socio-cultural and geographical analysis form the research framework for the book, in three ways: first, there is an emphasis on scale as tourism phenomena and their implications are discussed both in a global context and at the national, regional and local levels; second, the discussion is informed by primary data sources such as censuses and surveys; and third, the incorporation of fieldwork and case studies adds concreteness to the overall picture of Japanese tourism. This book is a significant addition to an area of study currently under-represented in the literature.

Contents tourism is tourism induced by the contents (narratives, characters, locations and other creative elements) of films, novels, games, manga, anime, television dramas and other forms of popular culture. Amidst the boom in global interest in Japanese popular culture, the utilization of popular culture to induce tourism domestically and internationally has been central to the "Cool Japan" strategy and, since 2005, government policy for local community revitalization. This book presents four main case studies of contents tourism: the phenomenon of "anime pilgrimage" to sites appearing in animated film; the travel behaviours and "pop-spiritualism" of female history fans to heritage sites; the collaboration between local community, fans and copyright holders that underpinned an anime-induced tourism boom in a small town north of Tokyo; and the large-scale economic impacts of tourism induced by NHK’s annual samurai period drama (Taiga Drama). It is the first major collection of articles published in English about media-induced tourism in Japan using the "contents tourism" approach. This book will be of particular interest to students and researchers of media and tourism studies in Asia. This book was previously published as a special issue of Japan Forum.

There is a charm to Kyoto. Surrounded by lush green hills, the city feels alive with nature, history, culture—and tourists. At once ancient capital, modern city, and home to numerous cultural heritage sites, Kyoto looms large in the promotion of Japanese culture at home and abroad. In the wake of years of economic recession followed by the national promotion of “cool Japan” in popular culture and tourism of the twenty-first century, anthropologist Jennifer Prough sets out to examine how the city’s history and culture have been mobilized to create heritage experiences for today’s tourists. The heart of her book, Kyoto Revisited, centers on what it means to produce these for visitors, why seeing and feeling culture and tradition appeal to both domestic and international travelers, and the challenges faced by a heritage tourism city. As Prough’s study suggests, heritage has multiple meanings. It is created as interested parties—state and local, public and private—tell different stories about the past, which are marketed in response to tourists’ desire for face-to-face engagement in an experience economy. Her work examines several prominent features of Kyoto tourism, including promotion plans, heritage neighborhood renovation, the role of the seasons and traditional aesthetics in citywide events, the appeal of sites commemorating the Meiji restoration, and the trend of walking in the heritage district in a rented kimono. Throughout Prough brings together scholarship from Japanese studies, heritage studies, and the anthropology of tourism to highlight the interplay between the romantic desire for heritage tourism and the emphasis on “personal experience” (taiken) in the visitor industry today. Experience has long been an integral part of tourism—even as what counts as experience has shifted across time and place (from taking a photo to staying with locals to trying one’s hand at a traditional craft)—yet these touristic desires take on a new tinge in the experience economy. Kyoto Revisited demonstrates not only how the past has been used to construct the city’s identity and shape understandings of Japan for travelers, but also how these speak to broader trends in our contemporary moment.

This significant and timely volume focuses on the unique trajectory of tourism development in Japan, which has been characterized by an historical emphasis on promoting both domestic and international tourism to Japanese tourists, followed by the more recent policy of competing aggressively in the international incoming tourist market. Initial chapters present an overview of past and present tourism, including policy and research perspectives. Thematic perspectives on tourism and specific contexts and places in which tourism occurs are then examined. Strains of Japanese tourism such as sport, surf, forest, mountain, urban, tea, pilgrimage and even whaling heritage tourism are among those analyzed. The book also explores tourism’s role in confronting difficult pasts and presents, and the challenges facing the development of tourism in contemporary Japan. A short postscript outlines some of the challenges and possible future directions tourism in Japan may take in light of the COVID-19 crisis. Written by a team of well-known editors and contributors, including academics from Japan, this volume will be of great interest to upper-students and researchers and academics in development studies, cultural studies, geography and tourism.

This book deals with tourism, popular culture and everyday life in Japan. It offers some interesting statistics about Japanese life and society, discusses popular kinds of tours in Japan, considers images of Japan found in guidebooks about the country, and discusses the pleasures people get from travel in Japan. The book interprets various aspects of Japanese culture and provides an analysis of popular visitor destinations. It is written in an accessible style and thus will be of interest to tourists considering visiting Japan, Japanophiles, social scientists and humanities scholars with interests in Japan, and students taking courses in tourism, Japanese culture, cultural studies and consumer culture.

This book offers a comprehensive understanding of cultural heritage in Japan and its relationship with both domestic and international tourism. Japan has witnessed an increase in tourism, with rising visitor numbers to both established destinations and lesser known sites. This has generated greater attention towards various aspects of Japanese culture, heritage and society. This book explores these diverse aspects of everyday life in Japan and their interconnections with tourism. It begins with a conceptual framework of key theories related to heritage and tourism, serving as a useful apparatus for further discussions in the following chapters. Each chapter studies a specific aspect of Japan’s cultural heritage, from the history of Japan, the development of war sites, such as Hiroshima and Nagasaki, to tourist destinations, indigenous communities and their places of residence, festivals such as matsuri, to popular culture and media. Each chapter discusses a certain type of cultural heritage first in a global context and then examines it in a Japanese context, aiming to demonstrate the relation between these two different contexts. In each chapter, furthermore, how a particular kind of Japan’s cultural heritage is utilised as tourism resources and how it is perceived and consumed by international and domestic tourists are discussed. Finally, the book revisits the conceptual framework to suggest future directions for cultural heritage and tourism in Japan. Written in an informative and accessible style, this book will be of interest to scholars, students and practitioners in the fields of tourism, cultural studies and heritage studies.

In this study, Ian Reader presents new insights into the relationship between religion and tourism more generally and into the contemporary religious situation in Japan. He counteracts scholarship that claims tourism increases religious activity, shows that tourism is a factor in increasing secularization in Japan and draws attention to the role of the state in such contexts. Although the Japanese constitution prohibits the state from promoting religion, this book shows how state agencies nonetheless encourage people to visit religious sites, by presenting them as manifestations of a shared heritage, in ways that distance them from 'religion'. Reader examines theoretical understandings of religion and tourism and presents case studies of famed pilgrimage routes and temples. He shows how Zen monasteries are now 'tourist brands' and pilgrimages are the focus of TV entertainment programmes, portrayed as opportunities to eat sweets. Examining the nationalistic rhetoric of nostalgia and unique heritage that underpins the promotion of religious sites, Reader also considers why priests acquiesce in such matters.

Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and examples of tourism management decision-making.

This significant and timely volume focuses on the unique trajectory of tourism development in Japan, which has been characterized by an historical emphasis on promoting both domestic and international tourism to Japanese tourists, followed by the more recent policy of competing aggressively in the international incoming tourist market. Initial chapters present an overview of past and present tourism, including policy and research perspectives. Thematic perspectives on tourism and specific contexts and places in which tourism occurs are then examined. Strains of Japanese tourism such as sport, surf, forest, mountain, urban, tea, pilgrimage and even whaling heritage tourism are among those analyzed. The book also explores tourism’s role in confronting difficult pasts and presents, and the challenges facing the development of tourism in contemporary Japan. A short postscript outlines some of the challenges and possible future directions tourism in Japan may take in light of the COVID-19 crisis. Written by a team of well-known editors and contributors, including academics from Japan, this volume will be of great interest to upper-students and researchers and academics in development studies, cultural studies, geography and tourism.