A breakthrough guide to the real lessons of business Have you ever noticed that individuals of brilliance often fall short of their true potential? Great ideas, concepts and initiatives seldom break through the sea of business mediocrity. As a senior international leader with over 30 years corporate experience, Hamish Thomson has discovered that true transformation and breakthrough comes from personal insight — derived not from intellect or technical mastery, but from experience and observation of real-life occurrences. It’s Not Always Right to Be Right offers unique business and leadership insights, teachable models, and practical advice on what one needs to do differently to achieve desired results. Writing in a casual, autobiographical style, Hamish shares the key experiences and hard-won lessons that enabled him to drive significant change when all the right ways of doing things didn’t work. Packed with fascinating true-to-life stories and powerful, often counterintuitive lessons, this invaluable guide: Distills a lifetime of business wisdom into a single volume Offers honest business and leadership lessons drawn from a long and successful corporate career Features learning messages, practical steps, and shareable strategic models and frameworks to help you make a tangible difference where it counts Provides strategic models that can be used to frame discussions and drive change in individuals, teams, and entire organizations It’s Not Always Right to Be Right is a must-read for anyone starting out in the business and corporate world, for anyone in the middle of their career looking to break through to the next level, and for senior leaders seeking to improve performance and drive meaningful change.

Service workers share their funniest and most cringeworthy stories of difficult, demanding, and just plain mind-boggling encounters with the public . . . “Ma’am, the rules clearly state that you cannot have any liquids over 3.4 ounces in your carry-on. If you’d like to, you could—” “But that’s not a liquid!” “Excuse me, ma’am?” “It’s not a liquid! It’s water!” Retailers, restaurants, and tech support providers believe service is king, but in The Customer Is Not Always Right, A.J. Adams proves that customers will do anything they can to put that motto to the test. Enjoy tales from the creator of the popular website Not Always Right, including half that are previously unpublished, showcasing customer-relations horror stories everyone can relate to. No matter what side of the counter you’re on, there are hilarious accounts about everything that can go wrong between the customer and retail or service provider. Whether it's a confrontation in the drive-through over not enough fries or arguing over a one-cent price difference on milk, this book proves the principle of “the customer is always right” can be dead wrong.

THERE ARE SOME PEOPLE WHO LIKE TO BE RIGHT. EVERY SINGLE TIME In their minds, there is always a winner and there is always a loser. Deep down, very few of us like these people. And yet, often we work for them, we work with them and perhaps we even identify as one of them. At times, I have been that person. It does not make me proud. True success comes from humility, compromise and connection. As a former Regional President and Global brand head for Mars Incorporated (UK, Australia and Chicago), a senior marketer for Reebok International (England and the Netherlands) and a fresh-faced account executive in the London advertising scene, Hamish Thomson reveals that breakthrough and transformation come not from intellect or technical mastery, but from experience and observation of real-life occurrences. And sometimes the best solutions are the most counterintuitive. It's Not Always Right to be Right offers learning messages, practical steps, and shareable strategic frameworks to help drive change in individuals, teams and entire organisations. Including commentary and critique from 17 leading international business experts—leaders of global industry, diplomacy and advocacy—this seminal guide offers applicable lessons, robustly tested. Whether you're just starting out in the business and corporate world, in the middle of your career looking to break through, or in a global leadership position seeking meaningful change and exceptionalism, this guidebook will put you on the path to true business and personal success.

To err is human. Yet most of us go through life assuming (and sometimes insisting) that we are right about nearly everything, from the origins of the universe to how to load the dishwasher. In Being Wrong, journalist Kathryn Schulz explores why we find it so gratifying to be right and so maddening to be mistaken. Drawing on thinkers as varied as Augustine, Darwin, Freud, Gertrude Stein, Alan Greenspan, and Groucho Marx, she shows that error is both a given and a gift—one that can transform our worldviews, our relationships, and ourselves.

It's is a simple 6x9, 110 pages Notebook with great quote of "be teachable you're not always right ", as we all should be humble in this life no matter which level of education or experience we reach , there's always someone will be learning from, it could be a young kid ,an old man, a friend, etc.

This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Whether you own a business, help manage one, or work in sales and marketing, you'll achieve more when you focus on how you sell instead of what you sell. Michael Saraf, a sales and marketing professional with more than twenty years of experience helping individuals and organizations succeed, walks you through a different approach to win more business from customers. Learn how to: - build a sales and marketing program that speaks to your target audience; - take advantage of open doors left behind by competitors; - boost "mind share" in order to get more market share; - deliver value repeatedly by focusing on the little things. You'll also come to understand the most important element that keeps underperforming companies from becoming good and good companies from becoming great-and that's service. When you treat service as the umbrella over everything, including the product, you'll develop stronger relationships with customers and get to the promised land of customer loyalty.

How do we ensure that our Web sites actually give users what they need? What are the best ways to understand our users' goals, behaviors, and attitudes, and then turn that understanding into business results? Personas bring user research to life and make it actionable, ensuring we're making the right decisions based on the right information. This practical guide explains how to create and use personas to make your site more successful. The User Is Always Right: A Practical Guide to Creating and Using Personas takes you through each step of persona creation, including tips for conducting qualitative user research, new ways to apply quantitative research (such as surveys) to persona creation, various methods for generating persona segmentation, and proven techniques for making personas realistic. You'll also learn how to use personas effectively, from directing overall business strategy and prioritizing features and content to making detailed decisions about information architecture, content, and design.

Kaufman takes you on a journey into the new world of service. Learn how the world's leading companies have changed the game, and how you can successfully follow this path to an uplifting service transformation.

Customers are NOT always right...in fact, they can be outrageously wrong! If you've ever worked in a retail store, at a restaurant, or at any customer service job, then you know just how rude, strange, and wacky customers can be. The editors of the long-running site NotAlwaysRight.com have tirelessly sourced over 200 of the best real-life stories of ridiculous customers and the resilient employees that face them daily.