What is the future of television? What is the impact of media violence on society? Is news quality better or worse online? Should we regulate internet and social media use, and if so, how? Will traditional print books disappear from the marketplace? These are just a sampling of the important, provocative questions in this new reader, sure to provide a solid foundation to spark lively classroom discussion. For current coverage of controversial and important issues centering on media, look to the balanced reporting, complete overviews and engaging writing that CQ Researcher has consistently provided for more than eighty years. This brief reader allows students to see the links between media, culture, business and politics, and an opportunity to view the issues from all sides while giving them a window into the relationships between media, culture, business, and politics. In addition, useful pedagogical features—pro/con debates, graphs, tables, photos, suggested readings, and bibliographies—advance critical thinking and help in study and review.

Bringing together a range of renowned scholars in the field, this book examines eighteen key issues within contemporary media studies. Written in an accessible student-friendly style, Media Studies - Key Issues and Debates is an authoritative landmark text for undergraduate students. Each individual chapter begins with a concise definition of the concept(s) under investigation. This is followed by a 5,000 word discussion on the current state of play within research on the specific area. Chapters contain case-studies and illustrative materials from Europe, North America, Australasia and beyond. Each chapter concludes with annotated notes, which guide the student-reader in terms of future study. With a preface by Denis McQuail, contributors include Janet McCabe, John Corner, David Croteau, William Hoynes, Natalie Fenton, Jenny Kitzinger, Jeroen de Kloet, Liesbet van Zoonen, Sonia Livingstone and Greg Philo.

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations. 'Media Relations: Issues and Strategies is written in an engaging, easy to understand style. It provides excellent examples and cases of media relations.' - Global Media Journal

What are alternative media? What roles do alternative media play in pluralistic, democratic societies? What are the similarities and differences between alternative media, community media, civil society media and rhizomatic media? How do alternative media work in practice? This clear and concise text offers a one-stop guide through the complex political, social and economic debates that surround alternative media and provides a fresh and insightful look at the renewed importance of this form of communication. Combing diverse case studies from countries including the UK, North America and Brazil, the authors propose an original theoretical framework to help understand the subject. Looking at both ‘old’ and ‘new’ media, the book argues for the importance of an alternative media and suggests a political agenda as a way of broadening its scope. Understanding Alternative Media is valuable reading for students in media, journalism and communications studies, researchers, academics, and journalists.

In a short time span, social media has transformed communication, as well as the way consumers buy, live and utilize products and services. Understanding the perspectives of both consumers and marketers can help organizations to design, develop and implement better social media marketing strategies. However, academic research on social media marketing has not kept pace with the practical applications and this has led to a critical void in social media literature. This new text expertly bridges that void. Contemporary Issues in Social Media provides the most cutting edge findings in social media marketing, through original chapters from a range of the world’s leading specialists in the area. Topics include: • The consumer journey in a social media world • Social media and customer relationship management (CRM) • Social media marketing goals and objectives • Social media and recruitment • Microblogging strategy And many more. The book is ideal for students of social media marketing, social media marketing professionals, researchers and academicians who are interested in knowing more about social media marketing. The book will also become a reference resource for those organizations which want to use social media marketing for their brands.

The SAGE Guide to Key Issues in Mass Media Ethics and Law is an authoritative and rigorous two-volume, issues-based reference set that surveys varied views on many of the most contentious issues involving mass media ethics and the law. Divided into six thematic sections covering information from contrasting ethical responsibly and legal rights for both speech and press, newsgathering and access, and privacy to libelous reporting, business considerations, and changing rules with social media and the Internet, the information in this guide is extremely relevant to a variety of audiences. This guide specifically focuses on matters that are likely to be regular front-page headlines concerning topics such as technological threats to privacy, sensationalism in media coverage of high-profile trials, cameras in the courtroom, use of confidential sources, national security concerns and the press, digital duplication and deception, rights of celebrities, plagiarism, and more. Collectively, this guide assesses key contentious issues and legal precedents, noting current ethical and legal trends and likely future directions. Features: Six thematic sections consist of approximately a dozen chapters each written by eminent scholars and practitioners active in the field. Sections open with a general Introduction by the volume editors and conclude with a wrap-up “Outlook” section to highlight likely future trends. Chapters follow a common organizational outline of a brief overview of the issue at hand, historical background and precedent, and presentation of various perspectives (pro, con, mixed) to the issue. “See also” cross references guide readers to related chapters and references and further readings guide users to more in-depth resources for follow-up. This reference guide is an excellent source for the general public, students, and researchers who are interested in expanding their knowledge in mass media and the ethics and law surrounding it.

Media studies scholars and commentators have categorised the media in distinct periods: 'old media' such as television, radio and print; 'new media' which include online media, computers, and PDAs. Now we are in a period of 'media convergence' - print newspapers sent as MP3 - but also the increasing convergence of media policy, media ownership and media practices. This book looks at how 'traditional' media companies are moving in to converged media, questions of ownership, questions of working practices and questions of the audience.

The field of communication and media has never been more exciting, and the vigorous activity in this area over the past three decades bears testimony to this. The excitement is due to a number of developments in the vast and sometimes very different areas that fall under the common rubric of communication and media studies. This book seeks to interrogate a number of concerns and issues in communications and media research. This volume documents some of the current trends and developments, challenges, and future prospects of communication and media research. In doing so it presents a broad basis for understanding the issues, technologies, theories, applications, opportunities, and challenges faced by communication researchers and scholars in the new media environment of the 21st century.

These renowned scholars present 19 issues specific to the interplay of media and society and debate them in this text. After a thoughtful introduction to the issue in that chapter, each author takes a pro or con position to debate the contested topic. Dennis and Merrill provide a context for students to think critically about key media topics and their impact on society by providing a balanced range of timeless and current issues in this unique format.