Public diplomacy - the uncertain art of winning public support abroad for one's government and its foreign policies - constitutes a critical instrument of U.S. policy in the wake of the Bush administration's recent military interventions and its renunciation of widely accepted international accords. Wilson Dizard Jr. offers the first comprehensive account of public diplomacy's evolution within the U.S. foreign policy establishment, ranging from World War II to the present. Dizard focuses on the U.S. Information Agency and its precursor, the Office of War Information. Tracing the political ups and downs determining the agency's trajectory, he highlights its instrumental role in creating the policy and programs underpinning today's public diplomacy, as well as the people involved. The USIA was shut down in 1999, but it left an important legacy of what works and what doesn't in presenting U.S. policies and values to the rest of the world. Inventing Public Diplomacy is an unparalleled history of U.S. efforts at organized international propaganda.

There is much discussion these days about public diplomacy—communicating directly with the people of other countries rather than through their diplomats—but little information about what it actually entails. This book does exactly that by detailing the doings of a US Foreign Service cultural officer in five hot spots of the Cold War - Germany, Laos, Poland, Austria, and the Soviet Union - as well as service in Washington DC with the State Department, the Helsinki Commission of the US Congress, and the National Endowment for Democracy. Part history, part memoir, it takes readers into the trenches of the Cold War and demonstrates what public diplomacy can do. It also provides examples of what could be done today in countries where anti-Americanism runs high.

After 9/11, which triggered a global debate on public diplomacy, 'PD' has become an issue in most countries. This book joins the debate. Experts from different countries and from a variety of fields analyze the theory and practice of public diplomacy. They also evaluate how public diplomacy can be successfully used to support foreign policy.

A Companion to Dwight D. Eisenhower brings new depth to the historiography of this significant and complex figure, providing a comprehensive and up-to-date depiction of both the man and era. Thoughtfully incorporates new and significant literature on Dwight D. Eisenhower Thoroughly examines both the Eisenhower era and the man himself, broadening the historical scope by which Eisenhower is understood and interpreted Presents a complete picture of Eisenhower’s many roles in historical context: the individual, general, president, politician, and citizen This Companion is the ideal starting point for anyone researching America during the Eisenhower years and an invaluable guide for graduate students and advanced undergraduates in history, political science, and policy studies Meticulously edited by a leading authority on the Eisenhower presidency with chapters by international experts on political, international, social, and cultural history

New technologies have opened up fresh possibilities for public diplomacy, but this has not erased the importance of history. On the contrary, the lessons of the past seem more relevant than ever, in an age in which communications play an unprecedented role. Whether communications are electronic or hand-delivered, the foundations remain as valid today as they ever have been. Blending history with insights from international relations, communication studies, psychology, and contemporary practice, Cull explores the five core areas of public diplomacy: listening, advocacy, cultural diplomacy, exchanges, and international broadcasting. He unpacks the approaches which have dominated in recent years – nation-branding and partnership – and sets out the foundations for successful global public engagement. Rich with case studies and examples drawn from ancient times through to our own digital age, the book shows the true capabilities and limits of emerging platforms and technologies, as well as drawing on lessons from the past which can empower us and help us to shape the future. This comprehensive and accessible introduction is essential reading for students, scholars, and practitioners, as well as anyone interested in understanding or mobilizing global public opinion.

Public diplomacy is the art of cultivating public opinion to achieve foreign policy objectives. A vital tool in contemporary statecraft, public diplomacy is also one of the most poorly understood elements of a nation’s “soft power.” The United States and Public Diplomacy adds historical perspective to the ongoing global conversation about public diplomacy and its proper role in foreign affairs. It highlights the fact that the United States has not only been an important sponsor of public diplomacy, it also has been a frequent target of public diplomacy initiatives sponsored by others. Many of the essays in this collection look beyond Washington to explore the ways in which foreign states, non-governmental organizations, and private citizens have used public diplomacy to influence the government and people of the United States.

Diplomacy means different things to different people, the definitions ranging from the elegant ("the management of relations between independent states by the process of negotiations") to the jocular ("the art of saying 'nice doggie' until you can find a rock"). Written by Joseph M. Siracusa, an internationally recognized expert, this lively volume introduces the subject of diplomacy from a historical perspective, providing examples from significant historical phases and episodes to illustrate the art of diplomacy in action, highlighting the milestones in its evolution. The book shows that, like war, diplomacy has been around a very long time, at least since the Bronze Age. It was primitive by today's standards, there were few rules, but it was a recognizable form of diplomacy. Since then, diplomacy has evolved greatly, to the extent that the major events of modern international diplomacy have dramatically shaped the world in which we live. Indeed, the case studies chosen here demonstrate that diplomacy was and remains a key element of statecraft, and that without skilful diplomacy political success may remain elusive.

Never before has diplomacy evolved at such a rapid pace. It is being transformed into a global participatory process by new media tools and newly empowered publics. ‘Public diplomacy’ has taken center-stage as diplomats strive to reach and influence audiences that are better informed and more assertive than any in the past. In this crisp and insightful analysis, Philip Seib, one of the world’s top experts on media and foreign policy, explores the future of diplomacy in our hyper-connected world. He shows how the focus of diplomatic practice has shifted away from the closed-door, top-level negotiations of the past. Today’s diplomats are obliged to respond instantly to the latest crisis fueled by a YouTube video or Facebook post. This has given rise to a more open and reactive approach to global problem-solving with consequences that are difficult to predict. Drawing on examples from the Iran nuclear negotiations to the humanitarian crisis in Syria, Seib argues persuasively for this new versatile and flexible public-facing diplomacy; one that makes strategic use of both new media and traditional diplomatic processes to manage the increasingly complex relations between states and new non-state political actors in the 21st Century

This book addresses how digitalization has influenced the institutions, practitioners and audiences of diplomacy. Throughout, the author argues that terms such as ‘digitalized public diplomacy’ or ‘digital public diplomacy’ are misleading, as they suggest that Ministries of Foreign Affairs (MFAs) are either digital or non-digital, when in fact digitalization should be conceptualized as a long-term process in which the values, norms, working procedures and goals of public diplomacy are challenged and re-defined. Subsequently, through case study examination, this book also argues that different MFAs are at different stages of the digitalization process. By adopting the term ‘the digitalization of public diplomacy’, this book will offer a new conceptual framework for investigating the impact of digitalization on the practice of public diplomacy.

Covers the entire range of the history of U.S. foreign relations from the colonial period to the beginning of the 21st century. A Companion to U.S. Foreign Relations is an authoritative guide to past and present scholarship on the history of American diplomacy and foreign relations from its seventeenth century origins to the modern day. This two-volume reference work presents a collection of historiographical essays by prominent scholars. The essays explore three centuries of America’s global interactions and the ways U.S. foreign policies have been analyzed and interpreted over time. Scholars offer fresh perspectives on the history of U.S. foreign relations; analyze the causes, influences, and consequences of major foreign policy decisions; and address contemporary debates surrounding the practice of American power. The Companion covers a wide variety of methodologies, integrating political, military, economic, social and cultural history to explore the ideas and events that shaped U.S. diplomacy and foreign relations and continue to influence national identity. The essays discuss topics such as the links between U.S. foreign relations and the study of ideology, race, gender, and religion; Native American history, expansion, and imperialism; industrialization and modernization; domestic and international politics; and the United States’ role in decolonization, globalization, and the Cold War. A comprehensive approach to understanding the history, influences, and drivers of U.S. foreign relation, this indispensable resource: Examines significant foreign policy events and their subsequent interpretations Places key figures and policies in their historical, national, and international contexts Provides background on recent and current debates in U.S. foreign policy Explores the historiography and primary sources for each topic Covers the development of diverse themes and methodologies in histories of U.S. foreign policy Offering scholars, teachers, and students unmatched chronological breadth and analytical depth, A Companion to U.S. Foreign Relations: Colonial Era to the Present is an important contribution to scholarship on the history of America’s interactions with the world.