An excellent book for commerce students appearing in competitive, professional and other examinations. 1.International Marketing : Meaning, Nature, Scope and Barriers, 2. International Marketing Environment, 3 .Identification and Selection of Foreign Market : Entry Mode Decisions, 4.International Product Planning , 5.Product Life-Cycle and New Product Development, 6. Product Designing, Standardisation Vs Adaptation, 7. Branding and Trade Mark, 8. Packaging and Labelling, 9. Quality Issues and After Sales Services, 10. International Pricing, 11. International Price Quotation, 12.International Payment Terms and Trade , 13.Sales Promotion in International Marketing, 14.International Advertising, 15. Personal Selling, Trade Fairs and Exhibitions, 16. Channels of Distribution and Role of Middlemen, 17. Foreign Sales Agent, 18.Marketing Logistic Decision, 19. Foreign Trade and Policy, 20. Export Finance.

An excellent book for commerce students appearing in competitive, professional and other examinations. 1.International Marketing : Meaning, Nature, Scope and Barriers, 2. International Marketing Environment, 3 .Identification and Selection of Foreign Market : Entry Mode Decisions, 4.International Product Planning , 5.Product Life-Cycle and New Product Development, 6. Product Designing, Standardisation Vs Adaptation, 7. Branding and Trade Mark, 8. Packaging and Labelling, 9. Quality Issues and After Sales Services, 10. International Pricing, 11. International Price Quotation, 12.International Payment Terms and Trade , 13.Sales Promotion in International Marketing, 14.International Advertising, 15. Personal Selling, Trade Fairs and Exhibitions, 16. Channels of Distribution and Role of Middlemen, 17. Foreign Sales Agent, 18.Marketing Logistic Decision, 19. Foreign Trade and Policy, 20. Export Finance.

1. Concept, Nature and Scope of Organisational Behaviour, 2. Organisational Goals, 3. Organisational Behaviour Models, 4. Individual Behaviour, 5. Personality, 6. Perception, 7. Learning, 8. Motivation—Concept and Theories, 9. Interpersonal Behaviour [Transactional Analysis and Johari Window, 10. Communication, 11. Leadership, 12. Group and Group Dynamics, 13. Team Building and Team Work, 14. Management of Conflict, 15. Management of Change [Organisational Change], 16. Organisational Development, 17. Organisational Effectiveness, 18. Organisational Culture, 19. Power and Politics, 20. Quality of Working Life.

1. Accounting — Meaning and Scope, 2. Accounting Principles : Concepts and Conventions, 3. Double Entry System, 4. Recording of Transactions : Journal, Ledger and Trial Balance, 5. Sub-division of Journal : Subsidiary Books (i) Cash Book (ii) Other Subsidiary Books, 6. Final Accounts-with Adjustments, 7. Accounting Standards, 7 (A) . Detailed Study of Accounting Statndards 6 and 10, 8. Branch Accounting, 9. Departmental Accounting, 10. Royalty Accounts, 11. Accounting of Non-Trading or Not-for-Profit Organisations/Institutions, 12. Joint Venture Accounts, 13. Consignment Accounts, 14. Investment Accounts, 15. Dissolution of a Partnership Firm-I, 16. Dissolution of a Partnership Firm-2, 17. Dissolution of a Partnership Firm-3, 18. Amalgamation of Partnership Firm, 19. Sale of Partnership Firm/Conversion into Company. 20. Revenue Recognition (AS -9), 21. Depreciation, 22. Computerised Accounting Sysytem (CAS), Chapterwise Very Short Answer Type Questions

1.Issue, Forfeiture and Reissue of Shares, 2 .Issue and Redemption of Preference Shares, 3 .Issue of Debentures, 4. Redemption of Debentures, 5. Final Accounts of Companies, 6. Disposal of Profits (Including Dividend), 7. Accounting for Amalgamation of Companies as per A.S.-14, 8. Accounting for Reconstruction of a Company, 9 . Liquidation of Company (Voluntary Liquidation Only), 10. Holding and Subsidiary Companies : Preparation of Consolidated Balance Sheet, 11. Profit or Loss Prior to and After Incorporation , 12. Issue of Rights, Bonus Shares and Buy Back of Shares, 13. Accounts of Banking Companies, Double Account System Accounts of General Insurance Companies Annual Accounts of Life Insurance Companies Analysis and Interpretation of Financial Statements.

Indian Contract Act, 1872 1.Business (Mercantile) Law : An Introduction, 2.Indian Contract Act, 1872 : An Introduction, 3.Contract : Meaning, Definition and Characteristics of a Valid Contract, 4.Agreement : Meaning, Kinds and Difference 5.Proposal (Offer), Acceptance, Communication and Revocation, 6.Capacity of Parties to Contract or Parties Competency to Contract, 7..Free Consent,8. Lawful Consideration and Objects, 9. Agreements Expressly Declared as Void, 10.Contingent Contracts, 11.Performance of Contracts and Appropriation of Payments 12.Discharge of Contracts, 13.Quasi or Implied Contracts or Certain Relations Resembling those Created by Contracts (Sections 68 to 72), 14. Remedies for Breach of Contract, 15.Contract of Indemnity and Guarantee 16.Contract of Bailment and Pledge, 17.Contracts of Agency The Negotiable Instruments Act, 1881 As Amended by the Negotiable Instruments (Amendment) Act, 2002 1. Negotiable Instruments Act, 1881 : Introduction, 2. Parties to a Negotiable Instruments, 3. Negotiation 4.Presentment and Dishonour of Negotiable Instruments 5.Discharge of Negotiable Instrumentsm 6.Hundis 7.Banker and Customer The Consumer Protection Act, 1986 and 2019 1. The Consumer Protection Act., 1986, 2.The Consumer Protection Act, 2019, The Foreign Exchange Management Act, 2000 (FEMA) 1.The Foreign Exchange Management Act, 2000 (FEMA) Indian Partnership Act, 1932 1. An Introduction to Indian Partnership Act, 1932 [Section 1—8], 2. Partnership Deed or Mutual Relations of Partners [Sections 9—17], 3.Rights and Duties of Partners and Relation to Third Parties [Sections 18—29]4.Kinds of Partners [Sections 31—38], 5.Dissolution of a Firm [Sections 39—55], 6.Registration of Partnership [Sections 56—72] The Limited Liability Partnership Act, 2008 1.The Limited Liability Partnership Act, 2008 : An Overview.

2.Elements of Cost and their Classification , 3. Materials Control and Valuation, 4 .Labour Cost Control, 5 .Expenses/Overheads, 6 .Overheads—Machine Hour Rate, 7 .Single or Unit or Output Costing, 8 .Calculation of Tender Price or Quotation Price, 9. Production Account or Manufacturing Account , 10. Contract Costing, Job Costing and Batch Costing, 11. Process Cost Accounting, 12 .Reconciliation of Cost and Financial Accounts , Equivalent Production/Valuation of Work-in-Progress Operating Costing/Service Costing.

Gives you an enterprise-wide view of technology to help you manage your business as a system: optimize investments in technology; achieve efficient business integration; and monitor and measure TM effectiveness. Detailed case studies illustrate the TM efforts of such organizations as Motorola and Digital Equipment.

Kim Warren presents a complete framework in the field of Strategic Management. The book combines theory with clearly illustrated examples to examine the concept of financial performance and the tools that can be used to improve it.

The present edition of the book has been thoroughly revised and enlarged. Salient Features of the Book: The legal position as amended up to June 2020 is given. The law stated in the book is on the basis of the Income Tax Act, 1961 and the Income Tax Rules, 1962 as amended up to date, besides the Finance Act, 2020 and Circulars and Notifications issued by Central Board of Direct Taxes up to June 2020. A simplified, systematic approach to the understanding of a complex subject written in a unique, simple and easy to understand language. Each topic, after a theoretical exposition, is followed by illustrations to facilitate the students to master the practical application of Corporate Tax Law. The book is useful for the students of all professional examinations like M.B.A., C.A., C.S., ICWA, and M.Com. and the persons who are interested in Tax Planning.