Intelligent Support Systems for Marketing Decisions

Intelligent Support Systems for Marketing Decisions
Author :
Publisher : Springer Science & Business Media
Total Pages : 517
Release :
ISBN-10 : 9781461511472
ISBN-13 : 146151147X
Rating : 4/5 (72 Downloads)

Synopsis Intelligent Support Systems for Marketing Decisions by : Nikolaos F. Matsatsinis

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a confluence of methods, including Decision Support Systems (DSS), Artificial Intelligence in Marketing and Multicriteria Analysis. The authors systematically examine the use and implementation of these methodologies in making strategic marketing decisions. Part I discusses the basic concepts of multicriteria analysis vis-à-vis marketing decisions and in new product development situations. Part II presents basic concepts from the fields of Information Systems, Decision Support Systems, and Intelligent Decision Support Methods. In addition, specialized categories of DSS (multicriteria DSS, web-based DSS, group DSS, spatial DSS) are discussed in terms of their key features and current use in marketing applications. Part III presents IDSS and a multicriteria methodology for new product development. Further chapters present a developmental strategy for analyzing, designing, and implementing an Intelligent Marketing Decision Support System. The implementation discussion is illustrated with a real-world example of the methods and system in use.

Decision Support Systems for Business Intelligence

Decision Support Systems for Business Intelligence
Author :
Publisher : John Wiley & Sons
Total Pages : 482
Release :
ISBN-10 : 9781118627235
ISBN-13 : 1118627237
Rating : 4/5 (35 Downloads)

Synopsis Decision Support Systems for Business Intelligence by : Vicki L. Sauter

Praise for the First Edition "This is the most usable decision support systems text. [i]t is far better than any other text in the field" —Computing Reviews Computer-based systems known as decision support systems (DSS) play a vital role in helping professionals across various fields of practice understand what information is needed, when it is needed, and in what form in order to make smart and valuable business decisions. Providing a unique combination of theory, applications, and technology, Decision Support Systems for Business Intelligence, Second Edition supplies readers with the hands-on approach that is needed to understand the implications of theory to DSS design as well as the skills needed to construct a DSS. This new edition reflects numerous advances in the field as well as the latest related technological developments. By addressing all topics on three levels—general theory, implications for DSS design, and code development—the author presents an integrated analysis of what every DSS designer needs to know. This Second Edition features: Expanded coverage of data mining with new examples Newly added discussion of business intelligence and transnational corporations Discussion of the increased capabilities of databases and the significant growth of user interfaces and models Emphasis on analytics to encourage DSS builders to utilize sufficient modeling support in their systems A thoroughly updated section on data warehousing including architecture, data adjustment, and data scrubbing Explanations and implications of DSS differences across cultures and the challenges associated with transnational systems Each chapter discusses various aspects of DSS that exist in real-world applications, and one main example of a DSS to facilitate car purchases is used throughout the entire book. Screenshots from JavaScript® and Adobe® ColdFusion are presented to demonstrate the use of popular software packages that carry out the discussed techniques, and a related Web site houses all of the book's figures along with demo versions of decision support packages, additional examples, and links to developments in the field. Decision Support Systems for Business Intelligence, Second Edition is an excellent book for courses on information systems, decision support systems, and data mining at the advanced undergraduate and graduate levels. It also serves as a practical reference for professionals working in the fields of business, statistics, engineering, and computer technology.

Intelligence Support Systems

Intelligence Support Systems
Author :
Publisher : CRC Press
Total Pages : 427
Release :
ISBN-10 : 9781040065723
ISBN-13 : 1040065724
Rating : 4/5 (23 Downloads)

Synopsis Intelligence Support Systems by : Paul Hoffmann

Telecommunications service providers face increasing information assistance requests to help law enforcement while they simultaneously struggle with CapEx and OpEx reductions. On the other hand, law enforcement agencies face expensive telecommunication interface options for data collection as they battle with a growing backlog of subpoena requests.

Exploring Intelligent Decision Support Systems

Exploring Intelligent Decision Support Systems
Author :
Publisher : Springer
Total Pages : 252
Release :
ISBN-10 : 9783319740027
ISBN-13 : 3319740024
Rating : 4/5 (27 Downloads)

Synopsis Exploring Intelligent Decision Support Systems by : Rafael Valencia-García

This book presents innovative and high-quality research regarding advanced decision support systems (DSSs). It describes the foundations, methods, methodologies, models, tools, and techniques for designing, developing, implementing and evaluating advanced DSSs in different fields, including finance, health, emergency management, industry and pollution control. Decision support systems employ artificial intelligence methods to heuristically address problems that are cannot be solved using formal techniques. In this context, technologies such as the Semantic Web, linked data, big data, and machine learning are being applied to provide integrated support for individuals and organizations to make more rational decisions. The book is organized into two parts. The first part covers decision support systems for industry, while the second part presents case studies related to clinical emergency management and pollution control.

Intelligent Decision-making Support Systems

Intelligent Decision-making Support Systems
Author :
Publisher : Springer Science & Business Media
Total Pages : 508
Release :
ISBN-10 : 9781846282317
ISBN-13 : 1846282314
Rating : 4/5 (17 Downloads)

Synopsis Intelligent Decision-making Support Systems by : Jatinder N.D. Gupta

This book will be bought by researchers and graduates students in Artificial Intelligence and management as well as practising managers and consultants interested in the application of IT and information systems in real business environment.

Intelligent Decision Support Systems—A Journey to Smarter Healthcare

Intelligent Decision Support Systems—A Journey to Smarter Healthcare
Author :
Publisher : Springer
Total Pages : 282
Release :
ISBN-10 : 9783030143541
ISBN-13 : 3030143546
Rating : 4/5 (41 Downloads)

Synopsis Intelligent Decision Support Systems—A Journey to Smarter Healthcare by : Smaranda Belciug

The goal of this book is to provide, in a friendly and refreshing manner, both theoretical concepts and practical techniques for the important and exciting field of Artificial Intelligence that can be directly applied to real-world healthcare problems. Healthcare – the final frontier. Lately, it seems like Pandora opened the box and evil was released into the world. Fortunately, there was one thing left in the box: hope. In recent decades, hope has been increasingly represented by Intelligent Decision Support Systems. Their continuing mission: to explore strange new diseases, to seek out new treatments and drugs, and to intelligently manage healthcare resources and patients. Hence, this book is designed for all those who wish to learn how to explore, analyze and find new solutions for the most challenging domain of all time: healthcare.

Artificial Intelligence in Decision Support Systems for Diagnosis in Medical Imaging

Artificial Intelligence in Decision Support Systems for Diagnosis in Medical Imaging
Author :
Publisher : Springer
Total Pages : 397
Release :
ISBN-10 : 9783319688435
ISBN-13 : 331968843X
Rating : 4/5 (35 Downloads)

Synopsis Artificial Intelligence in Decision Support Systems for Diagnosis in Medical Imaging by : Kenji Suzuki

This book offers the first comprehensive overview of artificial intelligence (AI) technologies in decision support systems for diagnosis based on medical images, presenting cutting-edge insights from thirteen leading research groups around the world. Medical imaging offers essential information on patients’ medical condition, and clues to causes of their symptoms and diseases. Modern imaging modalities, however, also produce a large number of images that physicians have to accurately interpret. This can lead to an “information overload” for physicians, and can complicate their decision-making. As such, intelligent decision support systems have become a vital element in medical-image-based diagnosis and treatment. Presenting extensive information on this growing field of AI, the book offers a valuable reference guide for professors, students, researchers and professionals who want to learn about the most recent developments and advances in the field.

Intelligence Guide for First Responders

Intelligence Guide for First Responders
Author :
Publisher :
Total Pages : 103
Release :
ISBN-10 : OCLC:468542527
ISBN-13 :
Rating : 4/5 (27 Downloads)

Synopsis Intelligence Guide for First Responders by :

This Interagency Threat Assessment and Coordination Group (ITACG) Intelligence Guide for First Responders is designed to assist state, local, tribal law enforcement, firefighting, homeland security, and appropriate private sector personnel in accessing and understanding Federal counterterrorism, homeland security, and weapons of mass destruction intelligence reporting. Most of the information contained in this guide was compiled, derived, and adapted from existing Intelligence Community and open source references. The ITACG consists of state, local, and tribal first responders and federal intelligence analysts from the Department of Homeland Security and the Federal Bureau of Investigation, working at the National Counterterrorism Center (NCTC) to enhance the sharing of federal counterterrorism, homeland security, and weapons of mass destruction information with state, local, and tribal consumers of intelligence.

Decision Support Systems and Intelligent Systems

Decision Support Systems and Intelligent Systems
Author :
Publisher :
Total Pages : 916
Release :
ISBN-10 : 0137409370
ISBN-13 : 9780137409372
Rating : 4/5 (70 Downloads)

Synopsis Decision Support Systems and Intelligent Systems by : Efraim Turban

B> This book is widely known for its comprehensive treatment of decision support theory and how it is applied. Through four editions, this book has defined the course and set the standard for up-to-date coverage of the latest decision support theories and practices by managers and organizations. This fifth edition has been streamlined and updated throughout to reflect new computing technologies. Chapter 9 has been completely rewritten to focus on the Internet and Intranet. The reader will find expanded coverage of data warehousing, data mining, on-line analytical processes, and an entirely new chapter on intelligent agents (Ch. 19). Internet related topics and links to Internet exercises and cases appear throughout the new edition.