Every company today recognizes the importance of good customer service and putting the customer first. Why, then, do service people so often treat us as though we're supposed to serve them, rather than the opposite? How often do we feel neglected, frustrated, or just plain unhappy -- wondering what happened to basic civility and common courtesy? Why do things seem to be getting worse rather than better? And how can businesses train employees to offer customers the courtesy and attention they are entitled to? Ron Willingham, whose seminars and training sessions have helped big companies around the world change their employees' behavior, offers a new and subtler way of looking at customer service. Instead of the traditional "paint an artificial smile on your face" approach, Integrity Service brings the whole person into the service experience, showing that good customer relationships grow from employees' beliefs about who they are and what's possible for them to achieve, what career rewards they deserve, and what value they can give customers. Integrity Service presents fundamental principles that lead to individual success and gives readers specific action guidelines for on and off the job. Willingham's documented success through his seminars and programs ensures that the hands-on help in this book will bring employees and managers to a new understanding of the nature of service. In a world of automated phone systems and constantly frustrated customers, Ron Willingham provides a proven program that empowers employees to provide the superior service that people really want and deserve.

“I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales. Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before. Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship. Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.

The overwhelming majority of a software system’s lifespan is spent in use, not in design or implementation. So, why does conventional wisdom insist that software engineers focus primarily on the design and development of large-scale computing systems? In this collection of essays and articles, key members of Google’s Site Reliability Team explain how and why their commitment to the entire lifecycle has enabled the company to successfully build, deploy, monitor, and maintain some of the largest software systems in the world. You’ll learn the principles and practices that enable Google engineers to make systems more scalable, reliable, and efficient—lessons directly applicable to your organization. This book is divided into four sections: Introduction—Learn what site reliability engineering is and why it differs from conventional IT industry practices Principles—Examine the patterns, behaviors, and areas of concern that influence the work of a site reliability engineer (SRE) Practices—Understand the theory and practice of an SRE’s day-to-day work: building and operating large distributed computing systems Management—Explore Google's best practices for training, communication, and meetings that your organization can use

A review of computer security practices for automated information systems currently in development in the Federal Government in 1988. Charts and tables.

Security is the science and technology of secure communications and resource protection from security violation such as unauthorized access and modification. Putting proper security in place gives us many advantages. It lets us exchange confidential information and keep it confidential. We can be sure that a piece of information received has not been changed. Nobody can deny sending or receiving a piece of information. We can control which piece of information can be accessed, and by whom. We can know when a piece of information was accessed, and by whom. Networks and databases are guarded against unauthorized access. We have seen the rapid development of the Internet and also increasing security requirements in information networks, databases, systems, and other information resources. This comprehensive book responds to increasing security needs in the marketplace, and covers networking security and standards. There are three types of readers who are interested in security: non-technical readers, general technical readers who do not implement security, and technical readers who actually implement security. This book serves all three by providing a comprehensive explanation of fundamental issues of networking security, concept and principle of security standards, and a description of some emerging security technologies. The approach is to answer the following questions: 1. What are common security problems and how can we address them? 2. What are the algorithms, standards, and technologies that can solve common security problems? 3.

Selling is 85% emotional and 15% logical. Forget everything you've been taught about selling -- forget the hardsell, forget negotiation strategies, forget those closing techniques. In The Inner Game of Selling, Ron Willingham debunks the familiar myths about "sales skills," showing that those tired methods are too shallow and manipulative to do anything but alienate potential customers and drain you of energy and dignity. Today's consumers are wise to the old-fashioned gimmicks, extremely informed about their options, and very particular about what they want. The old tricks simply do not work anymore. Willingham, author of Integrity Service and CEO of Integrity Systems, opens your eyes to a whole new truth about selling: Your ability to sell is more a question of who you are than of what you know. Accordingly, why you sell is far more important than how you sell. Salespeople perform according to their inner beliefs about themselves, about what it is possible for them to sell and earn, and about what they deserve to achieve. These beliefs set the boundaries of their self-image and ultimately determine their success or failure. Willingham has synthesized his decades of experience, field-tested research, and a career-long dedication to ethical and passionate salesmanship to arrive at the groundbreaking insight that you will sell at your highest level only when you achieve emotional and spiritual alignment. Your sense of your own self-worth combined with a belief in your product will inspire that crucial ingredient in potential customers: trust. The Inner Game of Selling shows you how to overcome self-limiting beliefs and move on to a new relationship with your customers and, more important, a new relationship with yourself. Your new inner strengths will truly benefit you and your customers in any sales situation. Willingham is at the leading edge of a values shift in sales culture, from product-focus to personal empowerment. The Inner Game of Selling establishes a groundbreaking new paradigm that will utterly transform the philosophy and practice of selling.

"This book shares the experiences of transgender military personnel, past and present. While a growing body of research demonstrates that a ban on open service harms the US military and that trans service members make invaluable contributions, here we turn to the experiences of the service members themselves, hearing from them in their own words"--

This completely revised and expanded second edition of SSL and TLS: Theory and Practice provides an overview and a comprehensive discussion of the Secure Sockets Layer (SSL), Transport Layer Security (TLS), and Datagram TLS (DTLS) protocols that are omnipresent in today's e-commerce and e-business applications and respective security solutions. It provides complete details on the theory and practice of the protocols, offering readers a solid understanding of their design principles and modes of operation. Updates to this edition include coverage of the recent attacks against the protocols, newly specified extensions and firewall traversal, as well as recent developments related to public key certificates and respective infrastructures. This book targets software developers, security professionals, consultants, protocol designers, and chief security officers who will gain insight and perspective on the many details of the SSL, TLS, and DTLS protocols, such as cipher suites, certificate management, and alert messages. The book also comprehensively discusses the advantages and disadvantages of the protocols compared to other Internet security protocols and provides the details necessary to correctly implement the protocols while saving time on the security practitioner's side.

Written by two INFOSEC experts, this book provides a systematic and practical approach for establishing, managing and operating a comprehensive Information Assurance program. It is designed to provide ISSO managers, security managers, and INFOSEC professionals with an understanding of the essential issues required to develop and apply a targeted information security posture to both public and private corporations and government run agencies.There is a growing concern among all corporations and within the security industry to come up with new approaches to measure an organization's information security risks and posture. Information Assurance explains and defines the theories and processes that will help a company protect its proprietary information including: * The need to assess the current level of risk.* The need to determine what can impact the risk.* The need to determine how risk can be reduced.The authors lay out a detailed strategy for defining information security, establishing IA goals, providing training for security awareness, and conducting airtight incident response to system compromise. Such topics as defense in depth, configuration management, IA legal issues, and the importance of establishing an IT baseline are covered in-depth from an organizational and managerial decision-making perspective. - Experience-based theory provided in a logical and comprehensive manner. - Management focused coverage includes establishing an IT security posture, implementing organizational awareness and training, and understanding the dynamics of new technologies. - Numerous real-world examples provide a baseline for assessment and comparison.