Inside the Bottle: People, Brands, and Stories is an intimate and informative behind-the-scenes window to the global liquor and wine business by one of the industry's leading marketing gurus. As an industry insider and publisher of the popular blog, Booze Business, Arthur Shapiro provides a unique view that appeals to a diverse audience. Marketing, alcohol, and short story enthusiasts alike can learn from and laugh along with Shapiro's experiences. Inside the Bottle gives a sometimes shocking look at the U.S. alcohol industry in a conversational and entertaining style. It focuses on the key players, their relationships, and stories. It's about marketing and sales, brand building, image and product excellence, and what it takes for a brand to win. It's about how a successful industry has evolved and been fashioned.

A family finds a mysterious bottle. Within the bottle, a book. Within the book, a story. And within the story their own adventure. Supposing a book were to appear sewn from all the different parts of your favorite stories. What could it be, but a tale of change? .Frogs become princes, orphans become kings, kings become beggars, milkmaids become knights. Duels become dances, tombs become houses, a deathly chase becomes a coronation. We read to children bedtime stories that warn them and promise them: all thing change. Then we click off the light, expecting them to be unchanged when they wake in the morning. In a bottle is a book, and in the book is a city built of pieces. In that city is a beggar who became a duke, a rat who becomes a cat, a song that became a promise. Ghosts, assassins, kings and cobblers shift and dance across this city, finding who they are by what story they tell of themselves. And in the very center of the dance, a man stands balanced on a wheel.From the book: I consider. "A good adventure story has a chase through a graveyard. There shall be a duel on a cliff by moonlight or firelight or lightning. There must be treasure. A magic ring. A haunted tomb and a ruined castle. Guards tricked, villains confounded. A lost heir, disguises, an assassin, ghosts, revenge, mutant tigers -" "What?" I ignore that. "- mutant tigers, an ancient battle between good and evil, an execution, a daring escape. There must be a prophecy that actually surprises, a final battle with an unexpected ending. There must be dull villagers, street-smart orphans and an impossibly clever-but-wicked noble villain." "What book is this?" I brush that aside. "No one book. It is my list of pieces from the best. Adventures by night in a graveyard are in Tom Sawyer, in Great Expectations, The Horse and His Boy, in Harry Potter. Duels are in The Three Musketeers and The Princess Bride. The Westing Game and The Three Musketeers have mystery and disguises. The Treasure of Alpheus Winterborn and The Hobbit and Treasure Island and Tom Sawyer have treasures and a mystery. The High King and The Mouse and His Child have a prophecy that actually surprises. Lord of The Rings has magic rings and ghosts and the lost heir and mutant tigers -" "Does not!" " -and The Beggar Princess and The Prince and The Pauper have the clever street-wise kids. Harry Potter and The Black Cauldron and The Sword in the Stone and Momo and The Wizard of Oz all have the crazy wizard and the orphan with a destiny and The Last Unicorn and Lud in the Mist and The Thirteen Clocks and Three Musketeers and The Princess Bride have the sly noble villain."I have to stop for breath. I must be getting old.

Approved by the FDA in 2005 as the first drug with a race-specific indication on its label, BiDil was touted as a pathbreaking therapy to treat heart failure in black patients. Kahn reveals that, at the most basic level, BiDil became racial through legal maneuvering and commercial pressure as much as through medical understandings of how the drug worked. He examines the legal and calls for a more reasoned approach to using race in biomedical research and practice.

Chronicles the last half century's haphazard attempt to harness fusion energy, describing how governments and research teams throughout the world have employed measures ranging from the controversial to the humorous.

In a moment of desolation on a windswept beach, Garrett bottles his words of undying love for a lost woman, and throws them to the sea. My dearest Catherine, I miss you my darling, as I always do, but today is particularly hard because the ocean has been singing to me, and the song is that of our life together . . . But the bottle is picked up by Theresa, a mother with a shattered past, who feels unaccountably drawn to this lonely man. Who are this couple? What is their story? Beginning a search that will take her to a sunlit coastal town and an unexpected confrontation, it is a tale that resonates with everlasting love and the enduring promise of redemption.

In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving. Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.

A valiant mouse sets sail in her ship in a bottle to seek a better life in this gentle allegory about refugees and immigration. All Mouse wants to do is eat gingersnaps, lie in the sun, and enjoy her ship in a bottle. All Cat wants to do is eat Mouse. This is a problem. So one day, Mouse sets off in her ship in a bottle in search of a new home. But the great big world is a scary place for one small mouse. As she sails downriver, she faces grabby seagulls, selfish rabbits, and stormy waters before finally finding refuge in a park on the shores of an enormous city, where she is welcomed by friends of all shapes and sizes. Readers will cheer Mouse's quiet perseverance on her epic journey as she seeks a tiny spot to call her own.

While a freshman at Princeton, Tom Szaky co-founded a company that recycles garbage into worm poop, liquifies it, then packages it in used soda bottles, creating TerraCycle Plant Food. Five years later, this all-natural, highly effective fertiliser is available in more than 3000 locations. Not just a thrilling entrepreneurial success story, Szaky argues for a new approach to business, in which every business should aspire to be good for people, the environment and profits. He shows how the first two goals can help the third. This book is printed on 100% recycled paper.

This resource presents Minter and Reid's simple seven-step system for creating ideas that work--one that improves new-product success rates from the standard one in ten to one in two or better. It also explains the top ten reasons ideas fail, plus the dirty secrets of the research world.

Following a suicide bomb attack on her local Jerusalem café, in which she and her friends could so easily have been its victims, a seventeen-year-old Israeli schoolgirl decides to send a message in a bottle to Gaza. An act of hope and desperation, Tal believes that by making contact with a Palestinian she will be able to begin a dialogue through which experiences can be shared, and, just possibly, some kind of mutual understanding achieved. Her message is found by a young man who calls himself Gazaman, and a remarkable email correspondence begins . . . A mesmerising account of a turbulent relationship conducted between two people whose dialogue is in itself an act of revolution against the situations in which they both feel themselves to be trapped.