Innovators Marketplace
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Author |
: Yukio Ohsawa |
Publisher |
: Springer Science & Business Media |
Total Pages |
: 214 |
Release |
: 2012-02-25 |
ISBN-10 |
: 9783642254802 |
ISBN-13 |
: 3642254802 |
Rating |
: 4/5 (02 Downloads) |
Synopsis Innovators' Marketplace by : Yukio Ohsawa
This book presents a powerful method for innovation that reinforces combinatorial and analogical thoughts, with interdisciplinary communications among stakeholders in the market. In this method called Innovators' Marketplace, two games - Innovators' Market Game and Analogy Game - accelerate the spiral of innovation with visualizing data on the connectivity of pieces of existing knowledge. Some players invent ideas by connecting and combining pre-existing knowledge, while others evaluate the ideas to decide whether or not to buy. In a joyful atmosphere created by the games, players look beyond resistance to criticism, as experiments real cases show. They will start thinking and talking about the best segment of the majority, latent requirements in the future market, and scenarios for satisfying those requirements. This process embodies the principle that an interdisciplinary combination of business actors and resources, possibly with the appearance of new actors, triggers innovation.
Author |
: Michael Z. Brooke |
Publisher |
: Psychology Press |
Total Pages |
: 250 |
Release |
: 2003 |
ISBN-10 |
: 0789015676 |
ISBN-13 |
: 9780789015679 |
Rating |
: 4/5 (76 Downloads) |
Synopsis New Product Development by : Michael Z. Brooke
Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new product development. This vital book examines the requirements of new product development in detail as well as in the context of corporate strategy. Packed with practical information that can immediately be put into effect, New Product Development can help you keep your company on the leading edge, no matter what type of industry you're in!This uniquely insightful volume will help you become a successful innovator by showing you how to plan and execute strategies for developing a continuous flow of new products and services to help you stay ahead of the competition. It demonstrates how innovation, far from being a staff function, is a dynamic line management task. It calls for the same aggressive thrust as marketing and sales, and every officer of the company, from the president on down, has a share in this responsibility.Medium size, small, and even large companies constantly face a mass of problems in achieving successful innovation. New Product Development will help you deal with issues including: inaccurate budgeting costs exceeding budgets faulty market and technical research findings flaws in design inadequately durable materials unforeseen consumer rejection caused by the lack of proper consumer trials leakage of plans to competition failure by outside suppliers missed opportunities for cooperation with outside specialists poorly coordinated development staff ineffective leadership and much more! Beginning with an "executive summary" that will guide you quickly to the chapters most relevant to your business, this well-organized book should be on the shelf of every company officer who wants to see his firm prosper, innovate, and create new products that sell-now and for years to come!
Author |
: Shayne Lee |
Publisher |
: NYU Press |
Total Pages |
: 208 |
Release |
: 2009-04 |
ISBN-10 |
: 9780814752340 |
ISBN-13 |
: 0814752349 |
Rating |
: 4/5 (40 Downloads) |
Synopsis Holy Mavericks by : Shayne Lee
Joel Osteen, Paula White, T. D. Jakes, Rick Warren, and Brian McLaren pastor some the largest churches in the nation, lead vast spiritual networks, write best-selling books, and are among the most influential preachers in American Protestantism today. Spurred by the phenomenal appeal of these religious innovators, sociologist Shayne Lee and historian Phillip Luke Sinitiere investigate how they operate and how their style of religious expression fits into America’s cultural landscape. Drawing from the theory of religious economy, the authors offer new perspectives on evangelical leadership and key insights into why some religious movements thrive while others decline. Holy Mavericks provides a useful overview of contemporary evangelicalism while emphasizing the importance of "supply-side thinking" in understanding shifts in American religion. It reveals how the Christian world hosts a culture of celebrity very similar to the secular realm, particularly in terms of marketing, branding, and publicity. Holy Mavericks reaffirms that religion is always in conversation with the larger society in which it is embedded, and that it is imperative to understand how those religious suppliers who are able to change with the times will outlast those who are not.
Author |
: Alpheus Bingham |
Publisher |
: FT Press |
Total Pages |
: 269 |
Release |
: 2011-03-25 |
ISBN-10 |
: 9780132312868 |
ISBN-13 |
: 0132312867 |
Rating |
: 4/5 (68 Downloads) |
Synopsis The Open Innovation Marketplace by : Alpheus Bingham
Many technical obstacles to effective innovation no longer exist: today, companies possess global networks that can connect with knowledge from virtually any source. Today’s challenge is to collaboratively transform that knowledge into higher-value innovation. Their book introduces groundbreaking strategies and models for consistently achieving this goal. Authors Alpheus Bingham and Dwayne Spradlin draw on their own experience building InnoCentive, the pioneering global platform for open innovation (a.k.a. "crowdsourcing"). Writing for business executives, R&D leaders, and innovation strategists, Bingham and Spradlin demonstrate how to dramatically increase the flow of high-value ideas and innovative solutions both within enterprises and beyond their boundaries. They show: Why open innovation works so well. How to use open innovation to become more agile and entrepreneurial. How to access Idea Markets more quickly, and get more value from them. How to overcome new forms of "Not Invented Here" syndrome. How to implement cultural, organizational, and management changes that lead to greater innovation. New trends in open innovation–and the opportunities they present. The authors present many new open innovation case studies, from P&G and Eli Lilly to NASA and the City of Chicago.
Author |
: Natasha Evers |
Publisher |
: Bloomsbury Publishing |
Total Pages |
: 494 |
Release |
: 2020-12-12 |
ISBN-10 |
: 9781350304864 |
ISBN-13 |
: 1350304867 |
Rating |
: 4/5 (64 Downloads) |
Synopsis Technology Entrepreneurship by : Natasha Evers
This second edition of the critically acclaimed core textbook provides students from technology and science based backgrounds with the theoretical knowledge and practical skills required to transform innovative ideas into commercially viable businesses for profit or social ends. Blending theory, policy and practice in a manner that is accessible to readers with little prior knowledge of business commercialisation, it offers a framework for understanding the entrepreneurial process for technological ideas. The book provides students with comprehensive guidance on the specialized field of 'technopreneurship'. It provides the tools and frameworks required for managing, commercialising and marketing technological innovation. With real life examples and case studies from a range of countries and industries, it will equip students with the understanding required to successfully launch their product. This text caters for undergraduate and postgraduate students studying technology entrepreneurship modules on engineering, science and computing technology programmes. New to this edition: -All chapters updated to reflect the evolution of theory and practice in the field -New cases on digital entrepreneurship, growth and scaling -Extended geographical coverage of case studies -Entrepreneurial practices updated to include recent research -Strategic context of business models, business growth and scaling, digital entrepreneurship, entrepreneurial marketing, organization design and crowdfunding developed and updated.
Author |
: Clayton M. Christensen |
Publisher |
: HarperBusiness |
Total Pages |
: 336 |
Release |
: 2011-10-04 |
ISBN-10 |
: 0062060244 |
ISBN-13 |
: 9780062060242 |
Rating |
: 4/5 (44 Downloads) |
Synopsis The Innovator's Dilemma by : Clayton M. Christensen
In this revolutionary bestseller, innovation expert Clayton M. Christensen says outstanding companies can do everything right and still lose their market leadership—or worse, disappear altogether. And not only does he prove what he says, but he tells others how to avoid a similar fate. Focusing on “disruptive technology,” Christensen shows why most companies miss out on new waves of innovation. Whether in electronics or retailing, a successful company with established products will get pushed aside unless managers know when to abandon traditional business practices. Using the lessons of successes and failures from leading companies, The Innovator’s Dilemma presents a set of rules for capitalizing on the phenomenon of disruptive innovation. Find out: When it is right not to listen to customers. When to invest in developing lower-performance products that promise lower margins. When to pursue small markets at the expense of seemingly larger and more lucrative ones. Sharp, cogent, and provocative, The Innovator’s Dilemma is one of the most talked-about books of our time—and one no savvy manager or entrepreneur should be without.
Author |
: Gina Colarelli O'Connor |
Publisher |
: Stanford University Press |
Total Pages |
: 448 |
Release |
: 2018-01-09 |
ISBN-10 |
: 9781503604506 |
ISBN-13 |
: 1503604500 |
Rating |
: 4/5 (06 Downloads) |
Synopsis Beyond the Champion by : Gina Colarelli O'Connor
Large, mature companies often struggle when it comes to the uncertain process of breakthrough innovation. But innovation is an imperative in today's cutthroat business environment. To fulfill its potential, there has to be a better way—and there is. Beyond the Champion argues that innovation is a talent all its own that requires distinct skills and expertise, just like finance or marketing. Viewing innovation as a discipline in its own right, it is easy to see that breakthrough wins require an organizational design with clearly delineated roles, responsibilities, and career tracks for those who shoulder the responsibility for new products. Drawing on the results of a four-year study and two decades of related research, this book outlines three fundamental competencies necessary for innovation: discovery, incubation, and acceleration. Mapping these skills onto roles and opportunities for advancement, the authors deliver a pioneering blueprint for sustainable innovation.
Author |
: Rajan Varadarajan |
Publisher |
: Emerald Group Publishing |
Total Pages |
: 371 |
Release |
: 2018-06-29 |
ISBN-10 |
: 9781787548299 |
ISBN-13 |
: 1787548295 |
Rating |
: 4/5 (99 Downloads) |
Synopsis Innovation and Strategy by : Rajan Varadarajan
This volume focuses on substantive issues in innovation, marketing strategy, and the nexus of innovation and marketing strategy.
Author |
: Clayton M. Christensen |
Publisher |
: Harvard Business Review Press |
Total Pages |
: 282 |
Release |
: 2013-10-22 |
ISBN-10 |
: 9781422197585 |
ISBN-13 |
: 1422197581 |
Rating |
: 4/5 (85 Downloads) |
Synopsis The Innovator's Dilemma by : Clayton M. Christensen
Named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors An innovation classic. From Steve Jobs to Jeff Bezos, Clay Christensen’s work continues to underpin today’s most innovative leaders and organizations. The bestselling classic on disruptive innovation, by renowned author Clayton M. Christensen. His work is cited by the world’s best-known thought leaders, from Steve Jobs to Malcolm Gladwell. In this classic bestseller—one of the most influential business books of all time—innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without.
Author |
: Rajagopal, |
Publisher |
: IGI Global |
Total Pages |
: 364 |
Release |
: 2017-11-30 |
ISBN-10 |
: 9781522548324 |
ISBN-13 |
: 1522548327 |
Rating |
: 4/5 (24 Downloads) |
Synopsis Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace by : Rajagopal,
In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students seeking current research on the interaction between modernization and the expansion of markets to accommodate worldwide industry.