Are you an entrepreneur or a change leader and need to create the right product and business value amid market conditions that are constantly changing? Would you like to know how can your company thrive in times of crisis and find the new business opportunities that will enable you to continue to lead your market? If you answered "yes" to any of these questions, you have found the right book for you. Testimonials "A delightful guide full of important insights for those of us who want to create winning products during uncertain times. Read this book- and learn from one of the best!" Kimberly Harvey, Google "Adi has been invaluable in helping us form our Product Vision. The outcome of our work was different from what I thought it would be, AND better." Yaron Shapira, Amazon "I've learned a lot from Adi, and look forward to continued learning from her." Avinoam Zelenko, LinkedIn "Adi has the rare ability to take an idea, understand it swiftly and easily turn in to a successful product." Itamar Bartuv, Fiverr Let's face it, your market and clients are rapidly changing. And if you're not keeping up, you'll be left far behind in a short period of time. Innovation is hard, especially for bigger companies, which are not tech natively. Companies are struggling to innovate as the technological landscape keeps on evolving quickly. The average age of an S&P 500 company is under 20 years, down from 60 years in the 1950s. The reason is simple to grasp. Either they failed to innovate or didn't know how to. When you understand the need for innovation, and have the required know-how, you can implement it with relative ease. Innovation is especially relevant in times of crisis like the one we are facing currently. It is when entire businesses are being transformed to keep up with new and emerging realities. This book is an indispensable guide that answers the relevant burning dilemma of how businesses can turn crises into opportunities and innovate in times of uncertainty. Here are the issues which this thorough and practical book will address: Why is innovation the best tool to survive and thrive during crisis Starting with your customers in mind, everything else follows Shifts in the market/ customers' needs during this crisis and how they impact you A practical and proven formula to re-inventing your business value and creating the right products for a changing market What it takes for companies to chart a way forward and stay ahead of the competition Growing your company in times of crisis and staying ahead ..... And much more! As a key bonus, the author of this practical guide would like to encourage you to contact her to share your thoughts/ dilemmas in a changing market or discuss changes in your market and what could be done. Being an expert in strategy, design, and innovation, the author understands your specific concerns and has, therefore, made this book a hands on step-by-step guide to follow so you can implement proven innovation processes, a day after you read it, in your company and implement new solutions to re-invent your value, products and services. You are not expected to be an expert on the subject. However, you do need to be passionate and committed to having your company succeed even in times of change or crisis. So, if you want your company to be a market leader and grow in times of uncertainty and change, scroll up and click the "Add to Cart" button and let's get started!

The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate. Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets reshuffled and the rules of the game get changed. EXPLOITING CHAOS is the ultimate business survival guide for all those looking to change the world. Topics include: SPARKING A REVOLUTION, TREND: HUNTING, ADAPTIVE INNOVATION and INFECTIOUS MESSAGING.

Outlines professional strategies that reveal how efficient organizations from Fortune 500 companies to the U.S. Army are benefitting from small allowances of unstructured space and disruption in their planning and decision-making processes.

Learn to Innovate and Make Real Change In our era of disruption and possibility, there are so many great opportunities within your grasp; however, most smart and successful people miss out. Unfortunately, your capabilities are limited by the seven traps of path dependency, which cause you to repeat past decisions. These traps can limit you from seeing the potential of what could be. If you could overcome these traps, what could you accomplish? How much more successful could you be? Create the Future teaches you how to think disruptively, providing specific steps to create real innovation and change. This book combines Jeremy's high energy, provocative thinking with tactics that have been battle-tested through thousands of his team's projects advising leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA. On top of all that, this is a double-sided book, paired with The Innovation Handbook, a revised edition of Jeremy's award-winning book, Exploiting Chaos.

Make. More. Future. Artificial intelligence, big data, modern science, and the internet are all revealing a fundamental truth: The world is vastly more complex and unpredictable than we've allowed ourselves to see. Now that technology is enabling us to take advantage of all the chaos it's revealing, our understanding of how things happen is changing--and with it our deepest strategies for predicting, preparing for, and managing our world. This affects everything, from how we approach our everyday lives to how we make moral decisions and how we run our businesses. Take machine learning, which makes better predictions about weather, medical diagnoses, and product performance than we do--but often does so at the expense of our understanding of how it arrived at those predictions. While this can be dangerous, accepting it is also liberating, for it enables us to harness the complexity of an immense amount of data around us. We are also turning to strategies that avoid anticipating the future altogether, such as A/B testing, Minimum Viable Products, open platforms, and user-modifiable video games. We even take for granted that a simple hashtag can organize unplanned, leaderless movements such as #MeToo. Through stories from history, business, and technology, philosopher and technologist David Weinberger finds the unifying truths lying below the surface of the tools we take for granted--and a future in which our best strategy often requires holding back from anticipating and instead creating as many possibilities as we can. The book’s imperative for business and beyond is simple: Make. More. Future. The result is a world no longer focused on limitations but optimized for possibilities.

As founder of TrendHunter.com, Gutsche finds and shares thousands of innovations from around the world. In this book, he takes an historical look at companies that stagnated while others blossomed. From both perspectives, Gutsche draws lessons on creating a culture of revolution and exploiting chaos. The process starts with trend hunting. The next stage is adaptive innovation that involves definition, ideation, synthesis, a prototype, and testing. Then it's ready for infectious messaging.

Out-innovate, outsmart and outmaneuver your competitors with tactics from the CEO of TrendHunter.com, Jeremy Gutsche. In our world of chaos and change, what are you overlooking? If you knew the answer, you’d be a better innovator, better manager, and better investor. This book will make you better by teaching you how to overcome neurological traps that block successful people, like you, from realizing your full potential. Then, it will make you faster by teaching you 6 patterns of opportunity: Convergence, Divergence, Cyclicality, Redirection, Reduction and Acceleration. Each pattern you’ll learn is a repeatable shortcut that has created fortunes for ex-criminals, reclusive billionaires, disruptive CEOs and ordinary people who unexpectedly made it big. In an unparalleled study of 250,000 ideas, Jeremy and his TrendHunter.com team have leveraged their 100,000,000 person audience to study what actually causes opportunity: data-driven research that was never before possible. The result is a series of frameworks battle-tested with several hundred brands, and top executives at some of the most successful companies in the world who rely on Jeremy to accelerate their hunt for ideas. Better and Faster will help you learn to see patterns and clues wherever you look that will put you on the smarter, easier path to finding those breakthrough ideas, faster.

In their startling new book, authors Brown and Eisenhardt contend that to prosper in today's fiercely competitive business environments, a new paradigm--competing on the edge--must be implemented as a new survival strategy. This book focuses on specific management dilemmas and illustrates solutions that work when the name of the game is change.

Understand the barriers to change and cultivate a reinvention mindset that will make you impervious to disruption In our world of incessant change, we are all threatened by volatility, uncertainty, complexity, and ambiguity—at the individual and organizational levels. Undisruptable will give you a new lens through which to consider change as an opportunity rather than an obstacle. You’ll be inspired to consider the big questions of today: What does the future hold? What does the exponential growth of technology mean for the world of work? What does a changing job market mean for future generations? What do waves of disruption mean for business leaders? Society is evolving at breakneck speed. What does this mean for all of us? Read Undisruptable to bridge the chaos and build the resilience you need to move forward. While we cannot see into the future, there are repeatable patterns that we can understand. Undisruptable demystifies the principles of change through a blend of analogies, innovation frameworks and exemplars of change such as Fujifilm and Arnold Schwarzenegger. The first step to becoming undisputable is to realize that evolution is a natural part of life, and nature provides many examples. Undisruptable will help you to: Understand the principles of change Overcome the barriers to change See change as an opportunity and not an obstacle Utilize simple frameworks and examples to guide you on your transformation By the end of this book, you will have the essential tools and techniques to foster a reinvention mindset that will help you and your organization to become Undisruptable. This book is part of a 3-part series. Part 2 looks at the biases and mental obstacles that prevent change. Part 3 examines the best ways to communicate change within an organization. PRAISE FOR UNDISRUPTABLE “Aidan McCullen has lived a fascinating life of major change. In his book, ‘Undisruptable’; he brings us a method for making sense of the external world, and an accessible and visual approach to letting go of the past, and welcoming the future with a mindset of permanent reinvention. It is a timely, thoughtful book, well worth reading.” – Dee Hock, founder and CEO Emeritus of VISA and author of One from Many: VISA and the Rise of Chaordic Organization “As the poet Paul Valery said, 'the future is not what is used to be'. Organizations across the board must come to grips with permanent reinvention as their needed way of being. Aidan McCullen's gifted storytelling will inspire you and get you on your way to permanent reinvention.” – Mark Johnson, co-founder Innosight and author Lead from the Future “This book teaches the mindset—the lens of clarity—that we all must develop in order to be undisruptable in a future of chilling disruption.” – Bob Johansen author Full-Spectrum Thinking, Distinguished Fellow, Institute for the Future “The snake may slough off its tail, but there's nothing to be sloughed off with this book. Former professional rugby player Aidan McCullen knows how not to be defeated by victory. He knows how to disrupt himself. He knows what it means to be Undisruptable.” – Whitney Johnson, author of Disrupt Yourself “Aidan McCullen shows us how to embrace a mindset of permanent reinvention. By reading this book, you will learn how to shed o