Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeks to examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business.

Business and IT organizations are currently embracing new strategically sound concepts in order to be more customer-centric, competitive, and cognitive in their daily operations. While useful, the various software tools, pioneering technologies, as well as their unique contributions largely go unused due to the lack of information provided on their special characteristics. Novel Practices and Trends in Grid and Cloud Computing is a collection of innovative research on the key concerns of cloud computing and how they are being addressed, as well as the various technologies and tools empowering cloud theory to be participative, penetrative, pervasive, and persuasive. While highlighting topics including cyber security, smart technology, and artificial intelligence, this book is ideally designed for students, researchers, and business managers on the lookout for innovative IT solutions for all the business automation software and improvisations of computational technologies.

Academic scholars and industry professionals alike face the formidable challenge of staying informed about emerging trends and innovations in cloud computing. The expansive realm of cloud technology has been the catalyst for several transformative changes across industries, offering unparalleled opportunities for optimization and innovation. However, even seasoned experts may find themselves daunted by the intricate web of new technologies, including green cloud computing, edge computing, cryptography in the cloud, load balancing strategies, and cloud analytics insights. Emerging Trends in Cloud Computing: Analytics, Scalability, and Service Models provides academic scholars and industry professionals with a comprehensive exploration of these critical cloud computing topics and more. This invaluable resource provides clarity and insight, serving as a guiding beacon in the ever-evolving world of cloud technology. Whether you're seeking to understand the intricacies of cloud security solutions, the nuances of scalability in cloud computing, or the various service models in the cloud, this book empowers you to navigate this dynamic field with confidence and expertise.

***BUSINESS BOOK AWARDS - FINALIST 2021*** Discover how 25 powerful technology trends are transforming 21st century businesses How will the latest technologies transform your business? Future Tech Trends in Practice will give you the knowledge of today’s most important technology trends, and how to take full advantage of them to grow your business. The book presents25 real-world technology trends along with their potential contributions to organisational success. You’ll learn how to integrate existing advancements and plan for those that are on the way. In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of technology in providing innovative businesses solutions for companies of varying sizes and across different industries. He covers wide-ranging trends and provides an overview of how companies are using these new and emerging technologies in practice. You, too, can prepare your company for the potential and power of trending technology by examining these and other areas of innovation described in Future Tech Trends in Practice: Artificial intelligence, including machine and deep learning The Internet of Things and the rise of smart devices Self-driving cars and autonomous drones 3D printing and additive manufacturing Blockchain technology Genomics and gene editing Augmented, virtual and mixed reality When you understand the technology trends that are driving success, now and into the future, you’ll be better positioned to address and solve problems within your organisation.

Cloud Computing: Business Trends and Technologies provides a broad introduction to Cloud computing technologies and their applications to IT and telecommunications businesses (i.e., the network function virtualization, NFV). To this end, the book is expected to serve as a textbook in a graduate course on Cloud computing. The book examines the business cases and then concentrates on the technologies necessary for supporting them. In the process, the book addresses the principles of – as well as the known problems with – the underlying technologies, such as virtualization, data communications, network and operations management, security and identity management. It introduces, through open-source case studies (based on OpenStack), an extensive illustration of lifecycle management. The book also looks at the existing and emerging standards, demonstrating their respective relation to each topic. Overall, this is an authoritative textbook on this emerging and still-developing discipline, which •Guides the reader through basic concepts, to current practices, to state-of-the-art applications. •Considers technical standards bodies involved in Cloud computing standardization. •Is written by innovation experts in operating systems and data communications, each with over 20 years’ experience in business, research, and teaching.

Modern businesses face a pressing challenge in navigating the complex landscape of cloud computing, 5G, and artificial intelligence (AI) integration. Despite these technologies' transformative potential, businesses often need help with bandwidth, latency, connection density, and cost constraints. This hinders the widespread adoption of cloud computing, limiting its impact on various industries. Driving Transformative Technology Trends With Cloud Computing offers a comprehensive solution for academic scholars seeking to understand and leverage the potential of cloud computing, 5G, and AI integration. By exploring topics such as green cloud computing, edge computing, cloud cryptography, and more, scholars can gain valuable insights into the synergistic effects of these technologies. This book provides a roadmap for leveraging the power of cloud computing and its integration with 5G and AI to drive innovation and growth in academia and beyond. By offering practical insights and strategies, this book equips scholars with the knowledge and tools needed to navigate the complexities of modern technology integration and drive meaningful change in their respective fields.

Cloud computing is the most transformative force in today's computer industry. Big trends are converging. They change how we think about computers, how we operate them, and how we use them to create new possibilities for businesses and individuals. It's also the next iteration of open source; it taps the wellspring of innovation wherever that innovation is taking place and puts users, not vendors, in the forefront of technology decisions and directions. In this book, Gordon Haff takes you on a journey from the past through tomorrow. From early cloud computing analogues in the early days of standardized manufacturing, through today's rapidly evolving IT operations, through the morphing world of application development, to an open and hybrid future that's just beginning to unfold. It begins with perspectives on how cloud computing arrived where it is today. Historical context matters given that so many of today's trends are reinventions or reimaginings of trends past. Nowhere is this truer than in cloud computing. Next up is openness in clouds. For all the possibilities it creates, cloud computing also creates potentially new vendor control points. But openness isn't just about open source-although open source is part of it. Openness is about everything from communities to interfaces. Cloud, like so much of the modern computing world, is very much a child of the open source model and everything associated with it. The book then gets more nuts-and-bolts about a hybrid cloud management architecture able to encompass both computing resources at public cloud providers and an organization's own IT department. I also offer some strategies for transitioning from a traditional IT approach to a more services-oriented cloud one. Operating a cloud covers the need for well-defined operational practices and systems management, as well as what security and risk mitigation really mean in a cloud context. Cloud computing is also about the developer. Platform-as-a-Service opens up new possibilities for enterprise application development. I describe the rise of PaaS and why customized applications are as important as ever. Finally, cloud computing is still just part of a broader landscape. Indeed, one of the reasons that cloud computing has garnered so much attention is that its convergence with data and mobility trends in particular is something of a self-reinforcing perfect storm. It's a storm that is changing the contours of computing.Gordon Haff is cloud evangelist for Red Hat, the leading provider of commercial open source software. He writes extensively on, speaks at customer and industry events about, and develops strategy for Red Hat's portfolio of open hybrid cloud solutions. Prior to Red Hat, as an IT industry analyst, Gordon advised companies on product and marketing strategies and was frequently quoted in publications like The New York Times as an industry expert.

As the Web grows and expands into ever more remote parts of the world, the availability of resources over the Internet increases exponentially. Making use of this widely prevalent tool, organizations and individuals can share and store knowledge like never before. Cloud Technology: Concepts, Methodologies, Tools, and Applications investigates the latest research in the ubiquitous Web, exploring the use of applications and software that make use of the Internet’s anytime, anywhere availability. By bringing together research and ideas from across the globe, this publication will be of use to computer engineers, software developers, and end users in business, education, medicine, and more.

Virtualization has become a “megatrend”—and for good reason. Implementing virtualization allows for more efficient utilization of network server capacity, simpler storage administration, reduced energy costs, and better use of corporate capital. In other words: virtualization helps you save money, energy, and space. Not bad, huh? If you’re thinking about “going virtual” but have the feeling everyone else in the world understands exactly what that means while you’re still virtually in the dark, take heart. Virtualization for Dummies gives you a thorough introduction to this hot topic and helps you evaluate if making the switch to a virtual environment is right for you. This fun and friendly guide starts with a detailed overview of exactly what virtualization is and exactly how it works, and then takes you on a tour of the benefits of a virtualized environment, such as added space in overcrowded data centers, lower operations costs through more efficient infrastructure administration, and reduced energy costs through server consolidation. Next, you’ll get step-by-step guidance on how to: Perform a server virtualization cost versus benefit analysis Weigh server virtualization options Choose hardware for your server virtualization project Create a virtualized software environment Migrate to—and manage—your new virtualized environment Whether you’re an IT manager looking to sell the idea to your boss, or just want to learn more about how to create, migrate to, and successfully manage a virtualized environment, Virtualization for Dummies is your go-to guide for virtually everything you need to know.

Technology trends may come and go, but cloud computing technologies have been gaining consideration in the commercial world due to its ability to provide on-demand access to resources, control the software environment, and supplement existing systems. Pervasive Cloud Computing Technologies: Future Outlooks and Interdisciplinary Perspectives explores the latest innovations with cloud computing and the impact of these new models and technologies. This book will present case studies and research on the future of cloud computing technologies and its ability to increase connectivity of various entities of the world. It is an essential resource for technology practitioners, engineers, managers, and academics aiming to gain the knowledge of these novel and pervasive technologies.