Industrial Marketing Strategy
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Author |
: Frederick E. Webster |
Publisher |
: *Ronald Press |
Total Pages |
: 352 |
Release |
: 1984-08-10 |
ISBN-10 |
: UOM:35128000882488 |
ISBN-13 |
: |
Rating |
: 4/5 (88 Downloads) |
Synopsis Industrial Marketing Strategy by : Frederick E. Webster
A reader-friendly, manager?s goal-oriented guide to marketing in the 21st century In today?s customer-oriented world, marketing principles are more important than ever for managers to understand and implement in their business strategy. The recent rise of outsourcing, strategic alliances, globalization, and e-commerce, as well as the failures of dot-com fool?s gold and fuzzy accounting, means the application of these principles, as always, is changing. This completely revised and updated edition repositions marketing as the process of defining, developing, and delivering customer value. Offering specific guidelines on creating a customer-focused, market-driven company, Market-Driven Management also includes new chapters on branding, marketing strategy implementation, sales force deployment, and value delivery.
Author |
: Frederick E. Webster |
Publisher |
: John Wiley & Sons |
Total Pages |
: 304 |
Release |
: 1979 |
ISBN-10 |
: UCSC:32106006067349 |
ISBN-13 |
: |
Rating |
: 4/5 (49 Downloads) |
Synopsis Industrial Marketing Strategy by : Frederick E. Webster
Develop customer-focused, market-driven strategies for today's competitive marketplace. . . Industrial Marketing Strategy Widely regarded as a classic text in the field, Industrial Marketing Strategy, Third Edition shows you, as a practicing manager, how to develop the marketing strategies your business needs to succeed in a rapidly evolving global marketplace. This important book covers: The basic concepts of customer analysis, buying behavior, buyer-seller relationships, market segmentation and targeting, and positioning Proven, concrete, strategic management techniques-rather than a rote enumeration of the functions and institutions of industrial marketing Guidelines for implementing the value proposition through distribution and marketing communications The role of marketing in the broader context of business and corporate-level strategic planning Special sections on product development, national account management, customer service, information technology, and price signaling
Author |
: Michael D. Hutt |
Publisher |
: Chicago ; Montréal : The Dryden Press |
Total Pages |
: 504 |
Release |
: 1981 |
ISBN-10 |
: UOM:39015002014697 |
ISBN-13 |
: |
Rating |
: 4/5 (97 Downloads) |
Synopsis Industrial Marketing Management by : Michael D. Hutt
Good,No Highlights,No Markup,all pages are intact, Slight Shelfwear,may have the corners slightly dented, may have slight color changes/slightly damaged spine.
Author |
: Peter W Turnbull |
Publisher |
: Routledge |
Total Pages |
: 305 |
Release |
: 2013-05-07 |
ISBN-10 |
: 9781135124274 |
ISBN-13 |
: 1135124272 |
Rating |
: 4/5 (74 Downloads) |
Synopsis Strategies for International Industrial Marketing (RLE International Business) by : Peter W Turnbull
This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
Author |
: Robert R. Reeder |
Publisher |
: Prentice Hall |
Total Pages |
: 680 |
Release |
: 1987 |
ISBN-10 |
: IND:39000009216495 |
ISBN-13 |
: |
Rating |
: 4/5 (95 Downloads) |
Synopsis Industrial Marketing by : Robert R. Reeder
Author |
: Peter M. Chisnall |
Publisher |
: |
Total Pages |
: 372 |
Release |
: 1985 |
ISBN-10 |
: UIUC:30112000063229 |
ISBN-13 |
: |
Rating |
: 4/5 (29 Downloads) |
Synopsis Strategic Industrial Marketing by : Peter M. Chisnall
Author |
: Frederick E. Webster (Jr) |
Publisher |
: |
Total Pages |
: 279 |
Release |
: 1979 |
ISBN-10 |
: OCLC:456615263 |
ISBN-13 |
: |
Rating |
: 4/5 (63 Downloads) |
Synopsis Industrial marketing strategy by : Frederick E. Webster (Jr)
Author |
: M. Govindarajan |
Publisher |
: Vikas Publishing House |
Total Pages |
: 281 |
Release |
: 2009-11-01 |
ISBN-10 |
: 9788125913719 |
ISBN-13 |
: 8125913718 |
Rating |
: 4/5 (19 Downloads) |
Synopsis Industrial Marketing Management by : M. Govindarajan
Industrial Marketing Management provides a comprehensive review and analysis of industrial marketing issues, practices and strategies with reference to Indian scenario. The main focus of this book is on building a conceptual understanding for developing industrial marketing strategies. It includes analysis of the caselets, which will sharpen the analytical ability of the students.
Author |
: |
Publisher |
: |
Total Pages |
: 504 |
Release |
: 1994 |
ISBN-10 |
: YONSEI:00198501 |
ISBN-13 |
: |
Rating |
: 4/5 (01 Downloads) |
Synopsis Industrial Marketing Management by :
Author |
: Donald Patrick McArdle |
Publisher |
: |
Total Pages |
: 176 |
Release |
: 1961 |
ISBN-10 |
: OCLC:60572369 |
ISBN-13 |
: |
Rating |
: 4/5 (69 Downloads) |
Synopsis An Inquiry Into the Design of Industrial Marketing Strategy by : Donald Patrick McArdle