Contributed articles.

This is a revised edition of the well established book on the subject. Undergraduate and postgraduate students, as well as, teachers and research scholars, specialists in marketing, policy makers and those interested in the welfare of the farmers can benefit from this book. Contents: Agricultural Marketing - Definition and Scope / Markets and Market Structure / Agricultural Marketing and Economic Development / Marketing Functions / Marketing Agencies, Institutions and Channels / Marketing of Farm Inputs / Government Intervention and Role in Agricultural Marketing / Cooperation and Cooperatives in Agricultural Marketing / Marketing Integration, Efficiency, Costs, Margins and Price Spread / Training, Research, Extension and Statistics in Agricultural Marketing / External Trade in Agricultural Products.

This authoritative reference details more than 50 years of agricultural development in India, including the major transformation from traditional farming techniques to modern methods and the move towards environmentally friendly practices. This CD-ROM contains the entire 27-volume print edition in an easily searchable format as well as print versions of Overview: Volume 1 and Index: Volume 27. The latest "Agricultural Statistics at a Glance" study from the Ministry of Agriculture is also included.

This open access book provides a clear holistic conceptual framework of CISS-F (competitiveness, inclusiveness, sustainability, scalability and access to finance) to analyse the efficiency of value chains of high value agricultural commodities in India. It is based on the understanding that agriculture is an integrated system that connects farming with logistics, processing and marketing. Farmer’s welfare being central to any agricultural policy makes it very pertinent to study how a value chain works and can be strengthened further to realize this policy goal. This book adds value to the existing research by studying the value chains end-to-end across a wide spectrum of agricultural commodities with the holistic lens of CISS-F. It is not enough that a value chain is competitive but not inclusive or it is competitive and inclusive but not sustainable. The issue of scalability is very critical to achieve macro gains in terms of greater farmer outreach and sectoral growth. The research undertaken here brings out some very useful insights for policymaking in terms of what needs to be done better to steer the agricultural value chains towards being more competitive, inclusive, sustainable and scalable. The value chain specific research findings help draw very nuanced policy recommendations as well as present a big picture of the future direction of policy making in agriculture.

The book focuses on key emerging areas concerning flexible systems management as an approach for transforming organizations. It is divided into three parts, discussing Enterprise Flexibility and Performance Management; Transformational Strategies and Organizational Competitiveness; and Supply Chain Flexibility. Part I addresses the integration aspects of learning, innovation, and entrepreneurship for organizational success, performance gains through cross-border acquisitions, flexibility measurement, and organizational competitiveness, impact of disinvestment, employability gaps and sustainable growth. Part II then examines risk governance structure, supporting culture, channel collaboration, waste management, IT-based process re-engineering, HR flexibility and adoption of big data as transformational strategies. Lastly, the third part investigates the development of a framework for a green flexible manufacturing system, measuring the effect of supply chain design on firm performance, exploring and ranking logistics service providers’ best practices, and exploring the relationship between optimism and career planning in the context of manufacturing sector, and analyzes customers’ emotional engagement and their inclinations towards the brand. The concept of flexibility is a common thread running through the three parts. The book is supported by both quantitative- and qualitative-based research as well as case applications relating to different areas of government and profit and not for profit organizations. Written by leading academics and practitioners, it is a useful resource for management students, scholars, consultants and practicing managers in both government and corporate sectors.

This open access book examines the interactions between India’s economic development, agricultural production, and nutrition through the lens of a “Food Systems Approach (FSA).” The Indian growth story is a paradoxical one. Despite economic progress over the past two decades, regional inequality, food insecurity and malnutrition problems persist. Simultaneously, recent trends in obesity along with micro-nutrient deficiency portend to a future public health crisis. This book explores various challenges and opportunities to achieve a nutrition-secure future through diversified production systems, improved health and hygiene environment and greater individual capability to access a balanced diet contributing to an increase in overall productivity. The authors bring together the latest data and scientific evidence from the country to map out the current state of food systems and nutrition outcomes. They place India within the context of other developing country experiences and highlight India’s status as an outlier in terms of the persistence of high levels of stunting while following global trends in obesity. This book discusses the policy and institutional interventions needed for promoting a nutrition-sensitive food system and the multi-sectoral strategies needed for simultaneously addressing the triple burden of malnutrition in India.

Using historical and ethnographic analyses, this book shows how Indian markets are embedded in society and politically contested.

Friendly and readable, Agricultural Marketing and Price Analysis presents a comprehensive approach to agricultural price analysis, agricultural market structures, and agricultural marketing strategies. The authors engage students with very little exposure to economics and with only a basic grasp of algebra. The text utilizes a fresh approach and supplies thorough coverage of core topics, as well as complex topics such as general equilibrium models, game theory, and econometrics. It also provides an introduction to data analysis and incorporates many examples. Supplemental materials are available for additional practice and further exploration. Unique to the Second Edition is the inclusion of a chapter on consumer behavior and food preferences, as well as relevant areas of research. The authors introduce readers to the agricultural supply chain, including forecasting and inventory management. Succinct and approachable, this text sets the stage for an enjoyable and effective learning experience.

The book covers Indian agricultural development from the colonial to the present period. It examines how ruling class political ideology determined the agricultural policies from colonial rule. It considers both quantitative and qualitative aspects in all periods: colonial period to pre-green revolution phase, post-green revolution phase (early and late stages) and post-globalisation phase after 1991. India has achieved the ability to maintain food security, through enough food grain buffer stocks to meet the enormous public distribution system. But, with India’s entry into WTO in 1994, euphoria has been created among all types of farmers to adopt commercial crops like cotton cost-intensive inputs. Even food grain crops are grown through use of costly irrigation and chemicalised inputs. But they lacked remunerative prices, and so farmers began to commit suicides, which crossed 3.5 lakh. Government of India attributed this agrarian crisis to the technology fatigue and gave scope for second green revolution (GR-II). GR-I was achieved by public sector enterprise, whereas the GR-II as gene revolution is a result of private sector enterprise/MNCs. There is fear that opening up of the sector may lead to handover of the family farms to big agri-multinationals. GOI’s proposal to double farmers’ income by 2022 is feasible only when the problems, being faced by small, marginal and tenant farmers, are addressed in agricultural marketing, credit and extension services. Now, it is time to go for suitable forms of cooperative/collective agriculture, as 85 percent of total cultivators are the small and marginal farmers. Please note: Taylor & Francis does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka.

This open access book provides an evidence-based roadmap for revitalising Indian agriculture while ensuring that the growth process is efficient, inclusive, and sustainable, and results in sustained growth of farmers’ incomes. The book, instead of looking for global best practices and evaluating them to assess the possibility of replicating these domestically, looks inward at the best practices and experiences within Indian states, to answer questions such as -- how the agricultural growth process can be speeded up and made more inclusive, and financially viable; are there any best practices that can be studied and replicated to bring about faster growth in agriculture; does the prior hypothesis that rapid agricultural growth can alleviate poverty faster, reduce malnutrition, and augment farmers’ incomes stand? To answer these questions, the book follows four broad threads -- i) Linkage between agricultural performance, poverty and malnutrition; ii) Analysing the historical growth performance of agricultural sector in selected Indian states; iii) Will higher agricultural GDP necessarily result in higher incomes for farmers; iv) Analysing the current agricultural policy environment to evaluate its efficiency and efficacy, and consolidate all analysis to create a roadmap. These are discussed in 12 chapters, which provide a building block for the concluding chapter that presents a roadmap for revitalising Indian agriculture while ensuring growth in farmers’ incomes.