In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online.

The first ever global history of luxury, from Roman villas to Russian oligarchs: a sparkling story of novelty, excess, extravagance, and indulgence through the centuries.

Working at Miami's Queen of Diamonds gentleman's club to support herself until turning twenty-one, Desirae discovers her talent for rap music and becomes famous seemingly overnight, before her success is threatened by a rival newcomer and a friend's brutal murder.

This comprehensive new edition of How to Design Cars Like a Pro provides an in-depth look at modern automotive design. Interviews with leading automobile designers from Ford, BMW, GM Jaguar, Nissan and others, analyses of past and present trends, studies of individual models and concepts, and much more combine to reveal the fascinating mix of art and science that goes into creating automobiles. This book is a must-have for professional designers, as well as for automotive enthusiasts.

SPSS Explained provides the student with all that they need to undertake statistical analysis using SPSS. It combines a step-by-step approach to each procedure with easy to follow screenshots at each stage of the process. A number of other helpful features are provided: regular advice boxes with tips specific to each test explanations divided into ‘essential’ and ‘advanced’ sections to suit readers at different levels frequently asked questions at the end of each chapter. The first edition of this popular book has been fully updated for IBM SPSS version 21 and also includes: chapters that explain bootstrapping and how this is used an introduction to binary logistic regression coverage of new features such as Chart Builder. Presented in full colour and with a fresh, reader-friendly layout, this fully updated new edition also comes with a companion website featuring an array of supplementary resources for students. The authors have many years of experience in teaching SPSS to students from a wide range of disciplines. Their understanding of SPSS users’ concerns, as well as a knowledge of the type of questions students ask, form the foundation of this book. Minimal prior knowledge is assumed, so the book is well designed for the novice user, but it will also be a useful reference source for those developing their own expertise in SPSS. It is suitable for all students who need to do statistical analysis using SPSS in various departments including Psychology, Social Science, Business Studies, Nursing, Education, Health and Sport Science, Communication and Media, Geography, and Biology.

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

This practical travel guide to Thailand's Beaches & Islands features detailed factual travel tips and points-of-interest structured lists of all iconic must-see sights as well as some off-the-beaten-track treasures. Our itinerary suggestions and expert author picks of things to see and do will make it a perfect companion both, ahead of your trip and on the ground. This Thailand's Beaches & Islands guide book is packed full of details on how to get there and around, pre-departure information and top time-saving tips, including a visual list of things not to miss. Our colour-coded maps make Thailand's Beaches & Islands easier to navigate while you're there. This guide book to Thailand's Beaches & Islands has been fully updated post-COVID-19. The Rough Guide to Thailand's Beaches & Islands covers: Bangkok, The East Coast, Southern Thailand: the Gulf coast, Southern Thailand: the Andaman Coast, The deep South. Inside this Thailand's Beaches & Islands travel guide you'll find: RECOMMENDATIONS FOR EVERY TYPE OF TRAVELLER Experiences selected for every kind of trip to Thailand's Beaches & Islands, from off-the-beaten-track adventures in Phetchaburi, to family activities in child-friendly places, like Ang Thong National Marine Park or chilled-out breaks in popular tourist areas, like Ko Pha Ngan. PRACTICAL TRAVEL TIPS Essential pre-departure information including Thailand's Beaches & Islands entry requirements, getting around, health information, travelling with children, sports and outdoor activities, food and drink, festivals, culture and etiquette, shopping, tips for travellers with disabilities and more. TIME-SAVING ITINERARIES Includes carefully planned routes covering the best of Thailand's Beaches & Islands, which give a taste of the richness and diversity of the destination, and have been created for different time frames or types of trip. DETAILED REGIONAL COVERAGE Clear structure within each sightseeing chapter of this Thailand's Beaches & Islands travel guide includes regional highlights, brief history, detailed sights and places ordered geographically, recommended restaurants, hotels, bars, clubs and major shops or entertainment options. INSIGHTS INTO GETTING AROUND LIKE A LOCAL Tips on how to beat the crowds, save time and money and find the best local spots for diving, snorkelling, sea-canoeing, cycling, massages, boat trips or rock-climbing. HIGHLIGHTS OF THINGS NOT TO MISS Rough Guides' rundown of Ko Samet, Ko Chang, Phetchaburi and Ko Pha Ngan's best sights and top experiences helps to make the most of each trip to Thailand's Beaches & Islands, even in a short time. HONEST AND INDEPENDENT REVIEWS Written by Rough Guides' expert authors with a trademark blend of humour, honesty and expertise, this Thailand's Beaches & Islands guide book will help you find the best places, matching different needs. BACKGROUND INFORMATION Comprehensive 'Contexts' chapter of this travel guide to Thailand's Beaches & Islands features fascinating insights into Thailand's Beaches & Islands, with coverage of history, religion, ethnic groups, environment, wildlife and books, plus a handy language section and glossary. FABULOUS FULL COLOUR PHOTOGRAPHY Features inspirational colour photography, including the stunning Tham Phraya Nakhon Cave Complex and the spectacular Ko Mook. COLOUR-CODED MAPPING Practical full-colour maps, with clearly numbered, colour-coded keys for quick orientation in Bangkok, Phuket and many more locations in Thailand's Beaches & Islands, reduce the need to go online. USER-FRIENDLY LAYOUT With helpful icons, and organised by neighbourhood to help you pick the best spots to spend your time.

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.