Donald L. Kirkpatrick presents a system for evaluating the effectiveness of a training program. The system assesses four types of information: the reactions of the participants, the learning they achieved, changes in their behavior, and the final business results (such as increased production, improved quality, decreased costs, or higher profits). This solid, organized approach to evaluation includes guidelines, sample questionnaires, charts and formulas, as well as case studies of companies using this approach. However, because it is fairly dry and technical, this book primarily will interest those who run or rely upon training programs. The summaries of the first chapters - covering the evaluation system - can provide managers and executives with a general idea of this approach and the research involved. But getabstract particularly recommends this book to those leading training programs, because they can use its specific material as a reference when undertaking evaluations.

"There are many good books on publicity. Yudkin certainly matches all the others and actually exceeds them in two areas-humor and creativity."--Booklist Want the world to know who you are, what your company offers, or the urgency of your cause? With the popularity of the Internet, it's never been easier for an ordinary Jane or Joe to use publicity to spread the word. Whether you want to attract new business, establish yourself as an expert, build your company's reputation, or introduce a new concept to the community, free publicity is the cheapest, most credible way to do it. This thoroughly updated edition of 6 Steps to Free Publicity includes detailed tips and techniques for utilizing 21st century grassroots publicity techniques-from blogs and social media to viral videos and podcasting-along with the basics of earning ink or air time. It also covers: * Getting started-how to overcome fears, feel comfortable with fame, and think up newsworthy publicity angles. * How to write tip sheets, pitch letters, articles, and news releases that roll out your message and keep you in people's minds and files. * How to perform on radio, TV, or the Web like a pro. * Publicity writing tips that ensure you'll be easily found online through search engines. * Strategies for building an audience of fervent fans online or within a geographical or special-interest community. * A full range of attention-getting techniques, from wacky and quirky to serious and highly respectable. Read 6 Steps to Free Publicity with highlighter and notebook in hand, because it inspires creative exploits and powerful publicity campaigns ... that cost next to nothing! Author of 11 books, Marcia Yudkin has been turning words into money since 1981, when her first freelance article appeared in The New York Times. She is the author of Web Site Marketing Makeover and Internet Marketing for Less than $500/Year. She has landed publicity in The Wall Street Journal, Entrepreneur, Success Magazine, Women in Business, USBanker, and dozens of newspapers around the world. Yudkin lives in Goshen, Massachusetts.

- By the author of Developing Management Skills (over 250,000 copies sold) - Draws on cutting-edge research – not anecdotal personal stories – to show how to achieve success that far exceeds expectations - Includes case examples, hands-on tools, and guidelines for action Positive Leadership shows how to reach beyond ordinary success to achieve extraordinary effectiveness, spectacular results, and what Kim Cameron calls “positively deviant performance”—performance far above the norm. Citing a wide range of research in organizational development and psychology as well as real-world examples, Cameron shows that to go from successful to exceptional, leaders must learn how to create a profoundly positive environment in the workplace. They must build on strengths rather than simply focus on weaknesses; foster positive emotions like compassion, optimism, gratitude, and forgiveness; encourage mutually supportive relationships at all levels; and provide employees with a deep sense of meaning and purpose. In this concise, inspiring, and practical guide, Cameron describes four specific positive leadership strategies, lays out a proven process for implementing them, and includes a self-assessment instrument and a guide to assist leaders in the implementation process.