Tells the story of American consumer society from the perspective of mass-market manufacturers and retailers. Case studies illuminate the actions of decision-makers in key firms, including the Homer Laughlin China Company, the Kohler Company and Corning Glass works.

In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversial--dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century. The family, traditionally the primary institution of child socialization, began to face an array of new competitors who sought to put their own imprint on children's acculturation to consumer capitalism. Advertisers, children's magazine publishers, public schools, child experts, and children's peer groups alternately collaborated with, and competed against, the family in their quest to define children's identities. At stake in these conflicts and collaborations was no less than the direction of American consumer society--would children's consumer training rein in hedonistic excesses or contribute to the spread of hollow, commercial values? Not simply a new player in the economy, the child consumer became a lightning rod for broader concerns about the sanctity of the family and the authority of the market in modern capitalist culture. Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers--and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture. Raising Consumers is a provocative examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.

Based on a series of case studies of globally distributed media and their reception in different parts of the world, Imagining the Global reflects on what contemporary global culture can teach us about transnational cultural dynamics in the 21st century. A focused multisited cultural analysis that reflects on the symbiotic relationship between the local, the national, and the global, it also explores how individuals’ consumption of global media shapes their imagination of both faraway places and their own local lives. Chosen for their continuing influence, historical relationships, and different geopolitical positions, the case sites of France, Japan, and the United States provide opportunities to move beyond common dichotomies between East and West, or United States and “the rest.” From a theoretical point of view, Imagining the Global endeavors to answer the question of how one locale can help us understand another locale. Drawing from a wealth of primary sources—several years of fieldwork; extensive participant observation; more than 80 formal interviews with some 160 media consumers (and occasionally producers) in France, Japan, and the United States; and analyses of media in different languages—author Fabienne Darling-Wolf considers how global culture intersects with other significant identity factors, including gender, race, class, and geography. Imagining the Global investigates who gets to participate in and who gets excluded from global media representation, as well as how and why the distinction matters.

With the ever-expanding presence of China in the global economy, Americans more and more look east for goods and trade. But as Caroline Frank reveals, this is not a new development. China loomed as large in the minds—and account books—of eighteenth-century Americans as it does today. Long before they had achieved independence from Britain and were able to sail to Asia themselves, American mariners, merchants, and consumers were aware of the East Indies and preparing for voyages there. Focusing on the trade and consumption of porcelain, tea, and chinoiserie, Frank shows that colonial Americans saw themselves as part of a world much larger than just Britain and Europe Frank not only recovers the widespread presence of Chinese commodities in early America and the impact of East Indies trade on the nature of American commerce, but also explores the role of the this trade in American state formation. She argues that to understand how Chinese commodities fueled the opening acts of the Revolution, we must consider the power dynamics of the American quest for china—and China—during the colonial period. Filled with fresh and surprising insights, this ambitious study adds new dimensions to the ongoing story of America’s relationship with China.

In the early 1990s, people predicted the death of privacy, an end to the current concept of 'property,' a paperless society, 500 channels of high-definition interactive television, world peace, and the extinction of the human race after a takeover engineered by intelligent machines. Imagining the Internet zeroes in on predictions about the Internet's future and revisits past predictions—and how they turned out. It gives the history of communications in a nutshell, illustrating the serious impact of pervasive networks and how they will change our lives over the next century.

From stem cell research to global warming, human cloning, evolution, and beyond, political debates about science in recent years have fallen into the familiar categories of America's culture wars. Imagining the Future explores the meaning of science and technology in American politics today. The science debates, Yuval Levin argues, expose the deepest strengths and greatest weaknesses of both the left and the right, and present serious challenges to American democratic self-government. What do arguments about embryos, climate, or the origins of man reveal about contemporary America? Why do issues involving science seem to divide us along the same fault lines as so many other issues in our political life? Is science morally neutral, or is it an endeavor filled with moral promise - and peril? Are American conservatives really waging war on science? Is the American left justified in calling itself the party of science? Most of the science debates, Levin concludes, are not about particular theories or facts or technologies. Rather, they come down to a profound dispute between liberals and conservatives about the right way to think about the future. Science is only one subject of this broader dispute; but today's science debates can illuminate the contours of our politics and clarify the rift at the heart of our polity.

Offering the first comparative study of 1920s’ US and Canadian print cultures, ‘Imagining Gender, Nation and Consumerism in Magazines of the 1920s’ comparatively examines the highly influential ‘Ladies’ Home Journal’ (1883–2014) and the often-overlooked ‘Canadian Home Journal’ (1905–1958). Firmly grounded in the latest advances in periodical studies, the book provides a timely contribution to the field in its presentation of a transferrable transnational approach to the study of magazines. While Canadian magazines have often been viewed, unflatteringly and inaccurately, as merely derivative of their American counterparts, Rachel Alexander asserts the value of an even-handed consideration of both. Such an approach acknowledges the complexity of these magazines as collaborative texts, cultural artefacts and commercial products, revealing that while these magazines shared certain commonalities, they functioned in differing – at times unexpected – ways. During the 1920s, both magazines were changing rapidly in response to technological modernity, altering gender economies and the burgeoning of consumer culture. ‘Imagining Gender, Nation, and Consumerism in Magazines of the 1920s’ explores the influences, tensions and interests that informed the magazines’ construction of their audience of middle-class women as readers, consumers and citizens.

A history of color and commerce from haute couture to automobile showrooms to interior design. When the fashion industry declares that lime green is the new black, or instructs us to “think pink!,” it is not the result of a backroom deal forged by a secretive cabal of fashion journalists, designers, manufacturers, and the editor of Vogue. It is the latest development of a color revolution that has been unfolding for more than a century. In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture. Blaszczyk examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. These “color stylists,” “color forecasters,” and “color engineers” helped corporations understand the art of illusion and the psychology of color. Blaszczyk describes the strategic burst of color that took place in the 1920s, when General Motors introduced a bright blue sedan to compete with Ford's all-black Model T and when housewares became available in a range of brilliant hues. She explains the process of color forecasting—not a conspiracy to manipulate hapless consumers but a careful reading of cultural trends and consumer taste. And she shows how color information flowed from the fashion houses of Paris to textile mills in New Jersey. Today professional colorists are part of design management teams at such global corporations as Hilton, Disney, and Toyota. The Color Revolution tells the history of how colorists help industry capture the hearts and dollars of consumers.

A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot’s paradox" and answers scholars’ questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks.

This rich interdisciplinary collection of essays advocates and models a hemispheric approach to the study of the Americas. Taken together, the essays examine North and South America, the Caribbean, and the Pacific as a broad region transcending both national boundaries and the dichotomy between North and South. In the volume’s substantial introduction, the editors, an anthropologist and a historian, explain the need to move beyond the paradigm of U.S. American Studies and Latin American Studies as two distinct fields. They point out the Cold War origins of area studies, and they note how many of the Americas’ most significant social formations have spanned borders if not continents: diverse and complex indigenous societies, European conquest and colonization, African slavery, Enlightenment-based independence movements, mass immigrations, and neoliberal economies. Scholars of literature, ethnic studies, and regional studies as well as of anthropology and history, the contributors focus on the Americas as a broadly conceived geographic, political, and cultural formation. Among the essays are explorations of the varied histories of African Americans’ presence in Mexican and Chicano communities, the different racial and class meanings that the Colombian musical genre cumbia assumes as it is absorbed across national borders, and the contrasting visions of anticolonial struggle embodied in the writings of two literary giants and national heroes: José Martí of Cuba and José Rizal of the Philippines. One contributor shows how a pidgin-language mixture of Japanese, Hawaiian, and English allowed second-generation Japanese immigrants to critique Hawaii’s plantation labor system as well as Japanese hierarchies of gender, generation, and race. Another examines the troubled history of U.S. gay and lesbian solidarity with the Cuban Revolution. Building on and moving beyond previous scholarship, this collection illuminates the productive intellectual and political lines of inquiry opened by a focus on the Americas. Contributors. Rachel Adams, Victor Bascara, John D. Blanco, Alyosha Goldstein, Héctor Fernández L’Hoeste, Ian Lekus, Caroline F. Levander, Susan Y. Najita, Rebecca Schreiber, Sandhya Shukla, Harilaos Stecopoulos, Michelle Stephens, Heidi Tinsman, Nick Turse, Rob Wilson