Image Makers, Image Takers

Image Makers, Image Takers
Author :
Publisher :
Total Pages : 284
Release :
ISBN-10 : UOM:39015070729648
ISBN-13 :
Rating : 4/5 (48 Downloads)

Synopsis Image Makers, Image Takers by : Anne-Celine Jaeger

This essential guide draws on in-depth interviews with established photographers from the fields of fashion, art, portraiture, documentary photography, and advertising as well as comments from picture editors, curators, agency directors, and publishers who reveal what they look for when choosing an image. The book first focuses on photographers’ working practices. What made the photographer start taking pictures? How did he or she develop a signature style? What is the process involved in going from concept to shoot? How important is postproduction? Then the book turns to selection. How does a picture editor decide which photographer to commission for the next fashion spread? What kind of photograph is worthy of being hung in a gallery? What advice would an art book publisher give a budding photographer? Whether it is the question of what to look for in an image, views on cropping, or the pros and cons of color versus black and white, the shapers of taste give acute and useful accounts of their methods. This updated edition includes five new interviews: Pascal Dangin, who pioneered a revolutionary digital scanning technique; Fabrice Dall’Anese, a celebrated French portrait photographer for Vanity Fair, GQ, Elle, and others; Jörg Colberg, creator of the photography blog, Conscientious; Jehad Nga, a self-taught photographer whose focus has recently shifted from photojournalism to fine art photography; and Tim Barber, who launched tinyvices.com in 2005, an online gallery and image archive.

Image Makers

Image Makers
Author :
Publisher : University of Chicago Press
Total Pages : 372
Release :
ISBN-10 : 0226389170
ISBN-13 : 9780226389172
Rating : 4/5 (70 Downloads)

Synopsis Image Makers by : Robert Jackall

Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. At every turn, Americans are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations. Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society. Advocacy is now a vocation for many, and American society abounds as well with "technicians in moral outrage," including street-smart impresarios, feminist preachers, and bombastic talk-radio hosts. The apparatus and ethos of advocacy give rise to endlessly shifting patterns of conflicting representations and claims, and in their midst Image Makers offers a clear and spirited understanding of advocacy in contemporary society and the quandaries it generates.

Image Makers

Image Makers
Author :
Publisher : University of Chicago Press
Total Pages : 372
Release :
ISBN-10 : 0226389162
ISBN-13 : 9780226389165
Rating : 4/5 (62 Downloads)

Synopsis Image Makers by : Robert Jackall

Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. At every turn, Americans are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations. Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society. Advocacy is now a vocation for many, and American society abounds as well with "technicians in moral outrage," including street-smart impresarios, feminist preachers, and bombastic talk-radio hosts. The apparatus and ethos of advocacy give rise to endlessly shifting patterns of conflicting representations and claims, and in their midst Image Makers offers a clear and spirited understanding of advocacy in contemporary society and the quandaries it generates.

Image-Makers

Image-Makers
Author :
Publisher : Cambridge University Press
Total Pages : 225
Release :
ISBN-10 : 9781108498210
ISBN-13 : 1108498213
Rating : 4/5 (10 Downloads)

Synopsis Image-Makers by : David Lewis-Williams

Providing insight into an image-making process that became extinct at the end of the nineteenth-century, this book shows that, far from being trivial, hunter-gatherer rock art was embedded in religion. It explores the complex social relations of those who made rock art and why they made it.

Image Makers Image Takers

Image Makers Image Takers
Author :
Publisher : Thames and Hudson
Total Pages : 0
Release :
ISBN-10 : 0500288925
ISBN-13 : 9780500288924
Rating : 4/5 (25 Downloads)

Synopsis Image Makers Image Takers by : Anne Celine Jaeger

For professionals and beginners alike: a behind-the- scenes look at how photographers of world stature approach their work, and what it is that makes them succeed. This essential guide draws on in-depth interviews with established photographers from the fields of fashion, art, portraiture, documentary photography, and advertising as well as comments from picture editors, curators, agency directors, and publishers who reveal what they look for when choosing an image. The book first focuses on photographers’ working practices. What made the photographer start taking pictures? How did he or she develop a signature style? What is the process involved in going from concept to shoot? How important is postproduction? Then the book turns to selection. How does a picture editor decide which photographer to commission for the next fashion spread? What kind of photograph is worthy of being hung in a gallery? What advice would an art book publisher give a budding photographer? Whether it is the question of what to look for in an image, views on cropping, or the pros and cons of color versus black and white, the shapers of taste give acute and useful accounts of their methods. This updated edition includes five new interviews: Pascal Dangin, who pioneered a revolutionary digital scanning technique; Fabrice Dall’Anese, a celebrated French portrait photographer for Vanity Fair, GQ, Elle, and others; Jörg Colberg, creator of the photography blog, Conscientious; Jehad Nga, a self-taught photographer whose focus has recently shifted from photojournalism to fine art photography; and Tim Barber, who launched tinyvices.com in 2005, an online gallery and image archive.

Image Makers

Image Makers
Author :
Publisher : Abhinav Publications
Total Pages : 356
Release :
ISBN-10 : 8170172950
ISBN-13 : 9788170172956
Rating : 4/5 (50 Downloads)

Synopsis Image Makers by : Giriraj Shah

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Celebrity

Celebrity
Author :
Publisher : New York : Dell Publishers
Total Pages : 284
Release :
ISBN-10 : STANFORD:36105016658820
ISBN-13 :
Rating : 4/5 (20 Downloads)

Synopsis Celebrity by : James Monaco

The Whale

The Whale
Author :
Publisher : Candlewick Press
Total Pages : 33
Release :
ISBN-10 : 9780763679651
ISBN-13 : 0763679658
Rating : 4/5 (51 Downloads)

Synopsis The Whale by : Ethan Murrow

The legend of the Great Spotted Whale has never been proven until two whale watchers set out on a journey fifty years later to find the mythical animal. When they finally see it, they discover another surprise even bigger than they imagined.

Talent Makers

Talent Makers
Author :
Publisher : John Wiley & Sons
Total Pages : 275
Release :
ISBN-10 : 9781119785286
ISBN-13 : 1119785286
Rating : 4/5 (86 Downloads)

Synopsis Talent Makers by : Daniel Chait

Powerful ideas to transform hiring into a massive competitive advantage for your business Talent Makers: How the Best Organizations Win through Structured and Inclusive Hiring is essential reading for every leader who knows that hiring is crucial to their organization and wants to compete for top talent, diversify their organization, and build winning teams. Daniel Chait and Jon Stross, co-founders of Greenhouse Software, Inc, provide readers with a comprehensive and proven framework to improve hiring quickly, substantially, and measurably. Talent Makers will provide a step-by-step plan and actionable advice to help leaders assess their talent practice (or lack thereof) and transform hiring into a measurable competitive advantage. Readers will understand and employ: A proven system and principles for hiring used by the world's best companies Hiring practices that remove bias and result in more diverse teams An assessment of their hiring practice using the Hiring Maturity model Measurement of employee lifetime value in quantifiable terms, and how to increase that value through hiring The Talent Makers methodology is the result of the authors’ experience and the ideas and stories from their community of more than 4,000 organizations. This is the book that CEOs, hiring managers, talent practitioners, and human resources leaders must read to transform their hiring and propel their organization to new heights.

Imagemakers

Imagemakers
Author :
Publisher : Miller/Mitchell Beazley
Total Pages : 192
Release :
ISBN-10 : 1840009837
ISBN-13 : 9781840009835
Rating : 4/5 (37 Downloads)

Synopsis Imagemakers by : Martin Dawber

A radical change has occurred in the world of contemporary fashion illustration. No longer is fashion the reserve of the elite: concept drawings have become consumer-focused, with imagery from popular culture, music videos, advertising, animation, and magazines. Imagemakers presents the cream of contemporary illustration for fashion, profiling over 50 of the most exceptional emerging fashion illustrators from all over the world. An inspiring global overview of the current fashion scene and an essential sourcebook for students, illustrators, fashion designers, and style aficionados.