Information Market Guide (I'M Guide): Commission of the European Communities

Information Market Guide (I'M Guide): Commission of the European Communities
Author :
Publisher : DIANE Publishing
Total Pages : 589
Release :
ISBN-10 : 9780788119095
ISBN-13 : 0788119095
Rating : 4/5 (95 Downloads)

Synopsis Information Market Guide (I'M Guide): Commission of the European Communities by : DIANE Publishing Company

An inventory of information products and services available on the European Information Services Market. Points out the differences/advantages of the online database compared to the printed version which is in front of you.

The Complete Idiot's Guide to Guerrilla Marketing

The Complete Idiot's Guide to Guerrilla Marketing
Author :
Publisher : Penguin
Total Pages : 356
Release :
ISBN-10 : 1592576710
ISBN-13 : 9781592576715
Rating : 4/5 (10 Downloads)

Synopsis The Complete Idiot's Guide to Guerrilla Marketing by : Susan Drake

With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional channels. Add to this problem the greening, graying, and huge youth markets that have learned to turn off Madison Avenue-style promotions, and the vast majority of small to mid-sized companies, entrepreneurs, and overworked marketing staffs are challenged to expand their customer base in other ways. That's why "guerrilla," aka "unconventional marketing," was born. The Complete Idiot's Guide to Guerrilla Marketing, written by marketing experts Susan Drake and Colleen Wells, presents a detailed blueprint of the dozens of new and exciting methods available-methods that save money and get new customers.

The Young Entrepreneur's Guide to Starting and Running a Business

The Young Entrepreneur's Guide to Starting and Running a Business
Author :
Publisher : Crown Currency
Total Pages : 498
Release :
ISBN-10 : 9780307815514
ISBN-13 : 030781551X
Rating : 4/5 (14 Downloads)

Synopsis The Young Entrepreneur's Guide to Starting and Running a Business by : Steve Mariotti

It doesn't matter how old you are or where you're from; you can start a profitable business. The Young Entrepreneur's Guide to Starting and Running a Business will show you how. Through stories of young entrepreneurs who have started businesses, this book illustrates how to turn hobbies, skills, and interests into profit-making ventures. Mariotti describes the characteristics of the successful entrepreneur and covers the nuts and bolts of getting a business up, running and successful.

Ultimate Guide to Social Media Marketing

Ultimate Guide to Social Media Marketing
Author :
Publisher : Entrepreneur Press
Total Pages : 285
Release :
ISBN-10 : 9781613084328
ISBN-13 : 1613084323
Rating : 4/5 (28 Downloads)

Synopsis Ultimate Guide to Social Media Marketing by : Eric Butow

Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time

A Practical Guide to Data Mining for Business and Industry

A Practical Guide to Data Mining for Business and Industry
Author :
Publisher : John Wiley & Sons
Total Pages : 323
Release :
ISBN-10 : 9781118763377
ISBN-13 : 1118763378
Rating : 4/5 (77 Downloads)

Synopsis A Practical Guide to Data Mining for Business and Industry by : Andrea Ahlemeyer-Stubbe

Data mining is well on its way to becoming a recognized discipline in the overlapping areas of IT, statistics, machine learning, and AI. Practical Data Mining for Business presents a user-friendly approach to data mining methods, covering the typical uses to which it is applied. The methodology is complemented by case studies to create a versatile reference book, allowing readers to look for specific methods as well as for specific applications. The book is formatted to allow statisticians, computer scientists, and economists to cross-reference from a particular application or method to sectors of interest.

Traction

Traction
Author :
Publisher : S Curve Publishing
Total Pages : 247
Release :
ISBN-10 : 9780976339601
ISBN-13 : 0976339609
Rating : 4/5 (01 Downloads)

Synopsis Traction by : Justin Mares

Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

I'm on Linkedin--Now What???

I'm on Linkedin--Now What???
Author :
Publisher : Happy About
Total Pages : 155
Release :
ISBN-10 : 9781600051975
ISBN-13 : 1600051979
Rating : 4/5 (75 Downloads)

Synopsis I'm on Linkedin--Now What??? by : Jason Alba

This new edition focuses on strategies and tactics to help readers understand what LinkedIn is and how it fits into an online marketing strategy--whether it is a personal strategy or a business/corporate one.

eMarketing

eMarketing
Author :
Publisher : Рипол Классик
Total Pages : 294
Release :
ISBN-10 : 9785880180226
ISBN-13 : 5880180220
Rating : 4/5 (26 Downloads)

Synopsis eMarketing by : Rob Stokes and the Minds of Quirk

The New Rules of Marketing and PR

The New Rules of Marketing and PR
Author :
Publisher : John Wiley & Sons
Total Pages : 290
Release :
ISBN-10 : 9780470379288
ISBN-13 : 0470379286
Rating : 4/5 (88 Downloads)

Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.