About the Book THE BUSINESS HISTORY OF THE CULT BRAND CALLED ROYAL ENFIELD, Royal Enfield. More than just the brand name of a legendary bike! Few brands inspire the kind of devotion that an Enfield does. Its distinctive look and feel, the sound of its engine and the image that it creates of its rider have all contributed to putting the brand on the kind of pedestal that others could only dream of. From the beginning of the brand’s journey in India in the early 1950s, the Enfield bikes have had quite a ride. Initial success and acceptance notwithstanding, by the 1980s, the brand was considered an underachiever and a basket case. Enter Vikram Lal of Eicher in 1990. Lal’s enthusiasm for the brand gave it a new lease of life. Later, his son Siddhartha’s time at the helm saw marketing, product and vision all come together to catapult the bike to iconic status. In the past few years, Enfield has come to represent successful business turnarounds even as its bikes have found newer and newer converts. Indian Icon: A Cult Called Royal Enfield by former Mint journalist Amrit Raj maps the trail-blazing story of the brand, the company and, most of all, the individuals who have made it what it is. It is also the story of the clash of the old guard with the new leading to dramatic changes in the business. In a first, the book bares the behind-the-scenes takeover dramas and the bare-knuckled battle to create a premium homegrown consumer brand for the global markets. Extensively researched and expertly narrated, the book takes you to the heart of the Royal Enfield story. A worthy addition to the shelf of both business readers as well as Royal Enfield aficionados.

Global Icons considers how highly visible public figures such as Mother Theresa become global icons capable of galvanizing intense affect and sometimes even catalyzing social change.

This elegant volume celebrates the tradition of Indian jewelry, featuring the gorgeous collection of Indian gold jewels in the Musee Barbie-Mueller.

Icons of Power investigates why the image of the cat has been such a potent symbol in the art, religion and mythology of indigenous American cultures for three thousand years. The jaguar and the puma epitomize ideas of sacrifice, cannibalism, war, and status in a startling array of graphic and enduring images. Natural and supernatural felines inhabit a shape-shifting world of sorcery and spiritual power, revealing the shamanic nature of Amerindian world views. This pioneering collection offers a unique pan-American assessment of the feline icon through the diversity of cultural interpretations, but also striking parallels in its associations with hunters, warriors, kingship, fertility, and the sacred nature of political power. Evidence is drawn from the pre-Columbian Aztec and Maya of Mexico, Peruvian, and Panamanian civilizations, through recent pueblo and Iroquois cultures of North America, to current Amazonian and Andean societies. This well-illustrated volume is essential reading for all who are interested in the symbolic construction of animal icons, their variable meanings, and their place in a natural world conceived through the lens of culture. The cross-disciplinary approach embraces archaeology, anthropology, and art history.

Sixty glorious years of independence of India mark several milestones and immense contributions from great men and women who have become part of its history. For the first time ever, this book showcases post-Independent India's twenty greatest living personalities who have and continue to set extraordinary examples for the nation. Brilliantly orchestrated and edited by renowned author Anil Dharker, the book singularly establishes the unparalleled greatness and iconic status of these men and women, including A P J Abdul Kalam, Amartya Sen, Amitabh Bachchan, Sachin Tendulkar, M F Husain, Charles Correa and Sonia Gandhi, by some of India's best known writers - Srinivas Laxman, Prem Shankar Jha, Maithili Rao, Dom Moraes, Ranjit Hoskote, and Kumar Ketkar, among others. A fascinating saga spanning several decades, this book unfolds the charisma, exceptional destinies, talents and achievements of twenty men and women who continue to shape today's India. 'The previous evening while he (K C Pant, former defence minister) and Dr Kalam were going for a walk, the minister asked him: "What would you like me to do to celebrate the success of Agni tomorrow?" Replied Kalam, "We need 100,000 saplings at the missile research centre." Srinivas Laxman on A P J Abdul Kalam'