The all-new Hummer H3 will reach market in early 2005, just as this book chronicling its development is published. The H3 will offer traditional Hummer off-road durability and stump-pulling power in a smaller, more-affordable SUV-styled package. Interest in the new model is very high and the automotive website "edmunds.com" reported, ". . . the smaller and cheaper H3 is likely to become the most popular Hummer ever."

"[This book] is a study of America's most controversial personal automobile. Featuring more than fifteen essays, this collection analyzes the Hummer through a wide array of disciplines. The editors, Elaine Cardenas and Ellen Gorman, have divided the essays into four groups: myth and space, myth and body, myth and discourse, and myth as vehicle. An introduction by the editors places the study of the Hummer in a cultural context." -- from cover, page 4.

From military missions to trips to the mall, the Hummer is truly a unique vehicle. It's big, it's tough, and it has rolled its way onto American roads. Let's take a ride through the history of the Hummer with Sports Illustrated for Kids author Michael Bradley! Book jacket.

Is your company a storyteller—or a storydoer? The old way to market a business was storytelling. But in today’s world, simply communicating your brand’s story in the hope that customers will listen is no longer enough. Instead, your authentic brand must be evident in every action the organization undertakes. Today’s most successful businesses are storydoers. These companies create products and services that, from the very beginning, are manifestations of an authentic and meaningful story—one told primarily through action, not advertising. In True Story, creative executive Ty Montague argues that any business, regardless of size or industry, can embrace the principles of storydoing. Indeed, our best-run companies—from small start-ups to global conglomerates—organize around a coherent narrative that is then broadcast through every action they take (from product design to customer service to marketing). Montague shows why storydoing firms are nimble, more adaptive to change, and more efficiently run businesses. Montague is a founder of the growth consultancy co:collective and the former president and CCO of J. Walter Thompson, the largest advertising agency in North America. He brings his depth of creative business experience to the book and provides a clear framework and proven process for bringing you and your customers together in the creation of your brand story. Montague introduces five critical elements—what he calls the “the four truths and the action map”—that are the foundation of storydoing: • the participants (your customers, partners, and employees) • the protagonist (your company today) • the stage (the world around your business) • the quest (your driving ambition and contribution to the world) • your action map (the actions that will make your story real for participants) The book is filled with examples of how forward-thinking organizations—including Red Bull, Shaklee, Grind, TOMS Shoes, and News Corporation—are effectively using storydoing to transform their organizations and drive extraordinary results.

A spirited, insightful exploration of our favorite machine and it's cultural impact on society over the past one hundred and fifty years. More than any other technology, cars have transformed American popular culture. Cars have created vast wealth as well as novel dreams of freedom and mobility. They have transformed our sense of distance and made the world infinitely more available to our eyes and our imaginations. They have inspired cinema, music and literature; they have, by their need for roads, bridges, filling stations, huge factories and global supply chains, re-engineered the world. Almost everything we now need, want, imagine or aspire to assumes the existence of cars in all their limitless power and their complex systems of meanings. This book celebrates the immense drama and beauty of the car, of the genius embodied in the Ford Model T, of the glory of the brilliant-red Mercedes Benz S-Class made by workers for Nelson Mandela on his release from prison, of Kanye West's 'chopped' Maybach, of the salvation of the Volkswagen Beetle by Major Ivan Hirst, of Elvis Presley's 100 Cadillacs, of the Rolls-Royce Silver Ghost and the BMC Mini and even of that harbinger of the end—the Tesla Model S and its creator Elon Musk. As the age of the car as we know it comes to an end, Bryan Appleyard's brilliantly insightful book tells the story of the rise and fall of the incredible machine that made the modern world what it is today.

One of the great science and health revelations of our time is the danger posed by meat-eating. Every day, it seems, we are warned about the harm producing and consuming meat can do to the environment and our bodies. Many of us have tried to limit how much meat we consume, and many of us have tried to give it up altogether. But it is not easy to resist the smoky, cured, barbequed, and fried delights that tempt us. What makes us crave animal protein, and what makes it so hard to give up? And if consuming meat is truly unhealthy for human beings, why didn't't evolution turn us all into vegetarians in the first place? In Meathooked, science writer Marta Zaraska explores what she calls the "meat puzzle": our love of meat, despite its harmful effects. Zaraska takes us on a witty tour of meat cultures around the word, stopping in India's unusual steakhouses, animal sacrifices at temples in Benin, and labs in the Netherlands that grow meat in petri dishes. From the power of evolution to the influence of the meat lobby, and from our genetic makeup to the traditions of our foremothers, she reveals the interplay of forces that keep us hooked on animal protein. A book for everyone from the diehard carnivore to the committed vegan, Meathooked illuminates one of the most enduring features of human civilization, ultimately shedding light on why meat-eating will continue to shape our bodies -- and our world -- into the foreseeable future.

Singapore's best homegrown car magazine, with an editorial dream team driving it. We fuel the need for speed!

Hispanic Engineer & Information Technology is a publication devoted to science and technology and to promoting opportunities in those fields for Hispanic Americans.