This book presents findings based on a unique source of insight into the role of human values--the World Values Survey and the European Values Survey, covering 78 societies containing over 80 per cent of the world's population. The findings reveal large and coherent cross-national differences in what people want out of life. Four waves of surveys, from 1981 to 1999-2001, reveal the impact of changing values on societal phenomena. Evidence from eleven Islamic societies demonstrates that a distinctive Islamic culture exists-but the democratic ideal is endorsed overwhelmingly. Other analyses examine Gender Equality and Democracy; Corruption and Democracy; Social Capital in Vietnam; the Clash of Civilization; political satisfaction in global perspective; Trust in International Governance; and Israeli and South African values.

This original and engaging book advocates an unabashedly empirical approach to understanding human values: abstract ideals that we consider important, such as freedom, equality, achievement, helpfulness, security, tradition, and peace. Our values are relevant to everything we do, helping us choose between careers, schools, romantic partners, places to live, things to buy, who to vote for, and much more. There is enormous public interest in the psychology of values and a growing recognition of the need for a deeper understanding of the ways in which values are embedded in our attitudes and behavior. How do they affect our well-being, our relationships with other people, our prosperity, and our environment? In his examination of these questions, Maio focuses on tests of theories about values, through observations of what people actually think and do. In the past five decades, psychological research has learned a lot about values, and this book describes what we have learned and why it is important. It provides the first overview of psychological research looking at how we mentally represent and use our values, and constitutes important reading for psychology students at all levels, as well as academics in psychology and related social and health sciences.

Provides a wealth of information about values and beliefs of people all over the world

This book provides a snapshot of the major social, cultural and economic changes that have taken place in the contemporary consumer society following the global financial crisis of 2008. It discusses brands, consumption patterns and advertising, and highlights their symbolic component. Markets are conversations, as the Cluetrain Manifesto pointed out as early as 2000, and this is all the more so today in our increasingly digitalized society. Advertising, therefore, needs to attune products to the most interesting conversations, those that are consistent with the new sensibility of the individual, identifying the languages which reflect most closely the new values and which are most useful for effective storytelling. The analysis here focuses on Italian advertising, but the language categories described are in tune with the new Zeitgeist, which, faced with the challenge of climate change and the crisis of unlimited economic growth, demands a more informed and responsible approach to consumption globally. The book is, therefore, useful for those working in corporate communication, advertising agencies, universities and Italian cultural organizations.

This volume presents theoretical, methodological, and empirical advances in understanding, and also in the effects of understanding, individual and societal values.

Reflecting the contributions of M. Brewster Smith to social psychology and personality study, this selection includes not only his best known essays but also previously unpublished material. Professor Smith's consistent striving for a psychology both scientific and humane unifies the collection; it is a valid and valuable overview of the relevance of social psychology to human experience and societal problems by a man at the midstream of his career.An introductory essay traces the major themes in Professor Smith's work. Part I discusses the interdisciplinary relations of social psychology with other behavioral sciences; it shows that social psychology, standing at the crossroads of the social sciences, must articulate its contributions with those of the other disciplines, and it delineates the problems involved in this articulation. Part II presents the author's principal contributions to the social psychology of attitudes and values, a central topic in the field, in which he is a major proponent of the functional approach. Part III is devoted to the broader issues of personality theory, focusing on the "self" as the object of personal attitudes and including a classic paper on the phenomenological approach.Parts IV and V probe human effectiveness and "mental health," consider the social development of personal competence, and examine from a social psychological perspective a variety of social problems -foreign students and cross-cultural education, population growth, ethnic prejudice, and student protest. The final group of essays deals with perennial human concerns: the nature of rationality, the ethics of behavioral research, the psychology of literature, and the problems of evil.

Reflecting the contributions of M. Brewster Smith to social psychology and personality study, this selection includes not only his best known essays but also previously unpublished material. Professor Smith's consistent striving for a psychology both scientific and humane unifies the collection; it is a valid and valuable overview of the relevance of social psychology to human experience and societal problems by a man at the midstream of his career.An introductory essay traces the major themes in Professor Smith's work. Part I discusses the interdisciplinary relations of social psychology with other behavioral sciences; it shows that social psychology, standing at the crossroads of the social sciences, must articulate its contributions with those of the other disciplines, and it delineates the problems involved in this articulation. Part II presents the author's principal contributions to the social psychology of attitudes and values, a central topic in the field, in which he is a major proponent of the functional approach. Part III is devoted to the broader issues of personality theory, focusing on the "self" as the object of personal attitudes and including a classic paper on the phenomenological approach.Parts IV and V probe human effectiveness and "mental health," consider the social development of personal competence, and examine from a social psychological perspective a variety of social problems -foreign students and cross-cultural education, population growth, ethnic prejudice, and student protest. The final group of essays deals with perennial human concerns: the nature of rationality, the ethics of behavioral research, the psychology of literature, and the problems of evil.

"Over the course of history, Fraser argues, human values have served primarily not as conservative influences that promote permanence, continuity, and balance - as commonly believed - but as revolutionary forces that, in the long run, promote change by generating and sustaining certain unresolvable conflicts."--BOOK JACKET.

Entertainment-Education and Social Change introduces readers to entertainment-education (E-E) literature from multiple perspectives. This distinctive collection covers the history of entertainment-education, its applications in the United States and throughout the world, the multiple communication theories that bear on E-E, and a range of research methods for studying the effects of E-E interventions. The editors include commentary and insights from prominent E-E theoreticians, practitioners, activists, and researchers, representing a wide range of nationalities and theoretical orientations. Examples of effective E-E designs and applications, as well as an agenda for future E-E initiatives and campaigns, make this work a useful volume for scholars, educators, and practitioners in entertainment media studies, behavior change communications, public health, psychology, social work, and other arenas concerned with strategies for social change. It will be an invaluable resource book for members of governmental and non-profit agencies, public health and development professionals, and social activists.