As an indie author you may have heard a thing or two about starting an email list. But what if you're not sure where to start? Nowadays there are so many options available to you--AWeber, Constant Contact, iContact, Vertical Response and so many others--but one of the most popular is MailChimp. If you've ever wanted to try MailChimp but weren't sure where to start or possibly found it intimidating, then this is the book for you. Follow along with simple step-by-step instructions that will make it easy to master sending your first campaign and get you connecting with your fan base. In this short guide you'll discover: -How to set up your account and start your first list -How to build various types of signup forms -How to build your first campaign -How to understand analytics -Ideas for building your mailing list -General tips and do's and don'ts for writing your campaigns -Explore further integrations such as WordPress plugins, mobile apps, Facebook and tablet forms Email marketing shouldn't be hard and it shouldn't cost you an arm and a leg either so sit back, pull up a seat, and let's start building you some new skills. email marketing, indie author, self-publishing, mailchimp, newsletter, online marketing, beginners

E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to: Combine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails Build relationships with your customers Increase your “open” rate and find out who’s actually opening your e-mails Use e-mail to improve search engine optimization And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.

Inspiring guidance for the principles of designing for humans.

Make your next track a studio-quality gem with this celebrated recording guide Have you ever dreamed of producing the next big song? Or maybe you need some hints on the recording gear used to create pro podcasts? With just a little bit of guidance, there’s nothing stopping you from creating crystal-clear, studio-quality tracks from the comfort of your own home. In Home Recording For Dummies, expert sound engineer and celebrated author Jeff Strong demystifies the world of recording and walks you through every step of creating high-fidelity audio. With this book at your side, you’ll discover how to choose a room that fits your studio needs, get the hardware you can’t live without, choose the right microphone for the task at hand, record live and virtual instruments, build rhythm tracks and loops, and edit, mix, and master your recording. Learn how to: Set up your home studio, acquire and connect all the right gear, and build multi-track recordings Understand the different types of microphones and the best use for each Record audio from live sound or virtual instruments Edit your tracks for better project management Mix and master your music for public consumption Home Recording For Dummies is the must-read guide that helps home create high-fidelity, multi-track songs and recordings that blow audiences away.

Ten minibooks in one! The perfect reference for beginning web builders This hefty, 800+ page book is your start-to-finish roadmap for building a web site for personal or professional use. Even if you're completely new to the process, this book is packed with everything you need to know to build an attractive, usable, and working site. In addition to being a thorough reference on the basics, this updated new edition also covers the very latest trends and tools, such as HTML5, mobile site planning for smartphones and tablets, connecting with social media, and more. Packs ten minibooks into one hefty reference: Preparation, Site Design, Site Construction, Web Graphics, Multimedia, Interactive Elements, Form Management, Social Media Integration, Site Management, and Case Studies Covers the newest trends and tools, including HTML5, the new Adobe Create Suite, and connecting with social media Offers in-depth reviews and case studies of existing sites created for a variety of purposes and audiences, such as blog sites and non-profit sites Walks you through essential technologies, including Dreamweaver, HTML, CSS, JavaScript, PHP, and more Plan, build, and maintain a site that does exactly what you need, with Building Web Sites All-In-One For Dummies, 3rd Edition.

Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.

Get the recipes everyone is talking about in the debut cookbook from the wildly popular blog, Skinnytaste. Gina Homolka is America’s most trusted home cook when it comes to easy, flavorful recipes that are miraculously low-calorie and made from all-natural, easy-to-find ingredients. Her blog, Skinnytaste is the number one go-to site for slimmed down recipes that you’d swear are anything but. It only takes one look to see why people go crazy for Gina’s food: cheesy, creamy Fettuccini Alfredo with Chicken and Broccoli with only 420 calories per serving, breakfast dishes like Make-Ahead Western Omelet "Muffins" that truly fill you up until lunchtime, and sweets such as Double Chocolate Chip Walnut Cookies that are low in sugar and butter-free but still totally indulgent. The Skinnytaste Cookbook features 150 amazing recipes: 125 all-new dishes and 25 must-have favorites. As a busy mother of two, Gina started Skinnytaste when she wanted to lose a few pounds herself. She turned to Weight Watchers for help and liked the program but struggled to find enough tempting recipes to help her stay on track. Instead, she started “skinny-fying” her favorite meals so that she could eat happily while losing weight. With 100 stunning photographs and detailed nutritional information for every recipe, The Skinnytaste Cookbook is an incredible resource of fulfilling, joy-inducing meals that every home cook will love.

This book is written in a friendly, beginner's guide style with plenty of step-by-step instructions for installing, configuring, and using Magento to run your own e-commerce site. We will set up an example store in the book with enough information to adapt the instructions according to your needs.This book is for anyone who wants to create an online store using Magento. If you are a non-technical person and are discouraged by the complexity of this powerful e-commerce application, this book is ideal for you. This book would also suit someone with e-commerce knowledge but requires a guide to getting started with Magento.

Unlock the value in online marketing A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers. This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more! Use targeted, measurable marketing strategies to promote brands and products Increase brand awareness, customer acquisitions, and audience engagement Measure what your online traffic is worth and improve ROI on digital marketing Develop a solid digital marketing plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.

Turn an ordinary piece of wood into a fire-burned masterpiece! If you're a crafter or an artist looking for something new and different, try pyrography. With this type of art, you use a heated instrument to burn images and words into wood. By using techniques from drawing, such as shading and stippling, you can also add depth and embellishments to your creations. It's easy to get started with pyrography--and Creative Woodburning can help you jump into this hot new craft. This book features: • An introduction to pyrography and the tools you need to get started • Expert advice on how to choose the right materials and how to create a safe working environment • 20 projects, including a jewelry box, a cutting board, a wooden egg, a clock, and a gourd birdhouse • More than 180 patterns--from animal and nature designs to borders and geometric and decorative shapes • Techniques for shading, adding color, and sealing your projects The power of your pyrography imagination is just between your fingertips and Creative Woodburning can help you tap into your inspiration. Even if you've never done burning of any kind before, pyrography expert Bee Locke can show you a safe yet fun way to play with fire.