A marketing and sales guide for Personal Trainers who want to specialize in the Mature Market.

Learn how to apply the science of exercise physiology to your exercise programs and to solve the problems you’ll encounter every day in practice. You’ll explore the principles of movement on which exercise is based, while you develop the confidence you need to create individualized exercise programs based on current lifestyles, schedules, and abilities, and properly progress those fitness programs through the stages of the ACE IFT training model.

Baby boomers are creating a stir in the fitness industry as they seek to change the way we age. Looking around senior fitness classes they don't see themselves. Attending bootcamps they leave with their aching knees crying out for help. Author Debra Atkinson sorts through the maze of options available for physical activity and defines how to reach optimal results while preparing vulnerable exercisers to assess professionals.Debra Atkinson, the author, is a 30-year fitness professional (www.voiceforfitness.com) formerly a Senior Lecturer in Kinesiology at Iowa State University and an international fitness industry presenter and author whose experience - teaching, hiring and supervising fitness professionals - enabled her to identify the questions boomers should ask instead of those they do. For example:* Not, are you certified? But are you certified by one of these four top tier agencies?* Not, have you worked with any one my age, but have you worked with anyone with my ability level before?* Not, do you have a plan for me, but what is the plan and why will that work?Most over 50 exercisers fall into one of two categories. They have exercised their entire lives, possibly stopping and starting and now what used to work doesn't anymore. The rules have changed. On the other hand, there are those who never have exercised and they can't ignore the fact any more their health depends on it. But they are intimidated, uncomfortable and don't know where to begin.As Atkinson describes each phase of an optimal exercise program and the mass of recent research for successful aging in the "second half" readers will:* Develop a needs list tied to their status, wants and goals* Create a set of questions to find the right gym, group, or trainer* Turn skepticism into confidence when they know what to ask* Minimize risk of injury and frustration due to lack of results* Get the most out of the investment of exercise time and moneyReaders will have access to links providing examples of exercises for an interactive experience. While there are many books on the market that are focused on fitness for older adults, and many more will follow, this book is unique in it's focus on how to use the resources available and to know that the program or professional selected will be in alignment with safe and effective means to a goal.

Customer service is of critical importance for the tourism and hospitality sector now more than ever before as customers are looking to increase value for money and are less forgiving of mediocre service. However, despite its importance, quality customer service is the exception rather than the norm in many parts of the world. Customer Service for Hospitality and Tourism is a unique text and vital to both students and practitioners as it explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. In essence it is the ‘whys’ and ‘hows’of customer service. It is easy to read, very current, and full of references to all the latest research from both academic and practitioner literature. Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally. Key features include: An ‘At Your Service’ Spotlight at the beginning of each chapter focuses on the achievements of successful individuals related to the art of customer service. Each chapter contains a ‘Service Snapshot’ - short, real-life cases to illustrate a particular concept or theoretical principle presented in the chapter. Detailed international ‘Case Studies’, which cover a variety of sectors, organizations and regions designed to foster critical thinking, the cases illustrate actual business scenarios that stress several concepts found in the chapter. They analyze customer service in the U.S., South America, South Africa, Europe, Russia, Australia, China, Canada, Korea and Dubai.

The magazine that helps career moms balance their personal and professional lives.

A fully revised and updated new edition of this bestselling text. New material covers issues such as the sharing economy, technology (Virtual Reality and use of robots) and use of big data to personalize experiences and encourage loyalty.

Are you one of the millions of individuals who have tried every fad diet on the market, and still can't meet your goals? Or maybe you're killing yourself at the gym, spending hours on the treadmill to maintain the perfect number on the scale. Regardless of your failing strategy, you're feeling exhausted, discouraged, and uninspired. Enter The FASTer Way to Fat Loss, a behind-the-scenes look at the lifestyle sweeping the health and wellness industry. Since the creation of the program in 2016, the FASTer Way has helped tens of thousands of men and women lose fat and regain confidence. Through the book, Amanda Tress, author and creator of the FASTer Way to Fat Loss, details the core components of the FASTer Way and dives into the science that backs them up. Please note: Purchasing this book does NOT include participation in the official FASTer Way to Fat Loss program. Program registration must be purchased separately at www.fasterwaytofatloss.com.

Strength Training for Football will help you create a football-specific resistance training program to optimize strength for athletes in all positions--linemen, tight ends, fullbacks, linebackers, wide receivers, running backs, defensive backs, quarterbacks, kickers, and punters.

Swim better—and enjoy every lap—with Total Immersion, a guide to improving your swimming from an expert with more than thirty years of experience in the water. Terry Laughlin, the world’s #1 authority on swimming success, has made his unique approach even easier for anyone to master. Whether you’re an accomplished swimmer or have always found swimming to be a struggle, Total Immersion will show you that it’s mindful fluid movement—not athletic ability—that will turn you into an efficient swimmer. This new edition of the bestselling Total Immersion features: -A thoughtfully choreographed series of skill drills—practiced in the mindful spirit of yoga—that can help anyone swim more enjoyably -A holistic approach to becoming one with the water and to developing a swimming style that’s always comfortable -Simple but thorough guidance on how to improve fitness and form -A complementary land-and-water program for achieving a strong and supple body at any age Based on more than thirty years of teaching, coaching, and research, Total Immersion has dramatically improved the physical and mental experience of swimming for thousands of people of all ages and abilities.