With more than 60,000 copies sold, this amazing manual has become aclassic in its field--and rightfully so. Nowhere else will youfind--in one book--so much valuable information on achievingsuccess in the mail order business. Dr. Bill Cohen has drawn on hisdecades of experience testing, researching, and constantly refiningthe mail order techniques described in this invaluable guide.Building a Mail Order Business offers a virtual treasury oftechniques and methods guaranteed to work in the real world ofselling through the mail. You'll get practical advice and learntricks of the trade that will get you started quickly, with thefewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide coversevery aspect of the mail order business, from the basics of gettingstarted to the details of product selection, preparing a marketingplan, copywriting, designing graphics, printing, protectingyourself from competition, telemarketing, and advertising throughmagazines, radio, and television. In addition, a handy appendixlists hundreds of valuable contacts with complete addresses. In this new Fourth Edition, you'll learn the latest trends in mailorder--what works and what doesn't, the most effective look in adsand mailing pieces, how to put together the most attractive offers,and much more. For entrepreneurs, direct marketers, business owners, and otherseager to get into the mail order business, Building a Mail Order Business has proven itself to be anindispensable resource for the ideas, techniques, and expert advicethat will lead to success. All the success secrets of one of America's best-known and mostrespected experts on mail order and direct marketing--Now in a newedition! BUILDING A MAIL ORDER BUSINESS Fourth Edition Complete, authoritative, and now in a new edition, thisbest-selling guide to mail order success covers everything fromgetting your business started to handling legal issues, preparingcopy and graphics, selecting mailing lists, telemarketing, andadvertising in all types of media--an unbeatable source of directmarketing ideas that really work. Here's what the pros have said about previous editions of BillCohen's Building a Mail Order Business: "Dr. Bill Cohen's book thoroughly explores the many facets, andpitfalls, facing the budding mail order entrepreneur."-- Henry R."Pete" Hoke, Jr., Publisher, Direct Marketing "It took a mail order businessman who is also an educator to putdirect mail and mail order guidelines all in one place--and inlanguage we can all understand."--Freeman F. Gosden, Jr.,President, Smith-Hemmings-Gosden, one of the nation's largestdirect marketing advertising agencies "An outstanding primer for our industry. It gives you the nuts andbolts necessary to carry you through almost every aspect of mailorder from the very rudimentary basics to the same techniques usedby the pros."-- Joe Sugarman, JS&A "One of the best books I've ever read on the subject. Ienthusiastically recommend Building a Mail Order Business to anyman or woman who is serious about getting involved in thisfascinating activity."-- E. Joseph Cossman, President, CossmanInternational, Inc., author of How I Made a Million Dollars in MailOrder "An excellent, informative, comprehensive, illustrative workbookthat will help anyone get started making money in the fascinatingfield of mail order. I highly recommend this professional book."--Melvin Powers, mail order entrepreneur "...must reading for the entrepreneur whose mind is on mailorder."-- Paul Muchnick, Chairman, National Mail OrderAssociation "Its good sense and nuts-and-bolts, bottom-line approach make it adelightful guide through the mail order world."-- DM News

Start your very own mail-order business from home! Sometime ago, the mail order business was the fastest way the average person could get started in their own business and with only a small capital investment. As the Internet became a staple in almost every home, mail order and drop shipping became more easier and accessible than ever before in history. Companies such as Amazon, and eBay have become the most successful stories of the mail order business; but, these are not the only organizations to capture the market on mail order.Anyone can build and succeed at their own mail order business and the information in this timeless book will provide you the tools you need to get started, increase motivation, handle customers, and build a thriving mail order business from the ground up.The information in this book was written over 100 years ago but contains the secrets needed to reach out to customers to give them what they want...your product!What you need to start is an idea...a basic idea or unique product that relatively few people are selling online, and thus, you have a niche! Niche selling is the latest buzzword in online sales strategies and involves cornering the market on a one-of-a-kind or hard-to-find item that only YOU can bring them too. This can also be an informational product as well as a traditional physical product to sell.What if someone handed you the keys to a successful business, laying out a map for you to follow. Would you follow that path or try and stumble your way on your own?This book is a compilation of two priceless volumes of classic mail-order manuals:Mail Order Made Easy by Max Rittenberg was written in the 1920's and is one of the earliest authoritative pieces of literature to teach people how to launch a mail-order business. This book was originally published in London and covers marketing techniques for grabbing new customers that is still reliable and valid TODAY! The second volume in this book is Secrets of the Mail Order Trade: A Practical Manual For Those Embarking In The Business Of Advertising And Selling Goods By Mail by Samuel Sawyer and was written in 1900. This CLASSIC book teaches one how to launch a mail-order EMPIRE and covers such topics as advertising, catalog creation and cultivating customer relationships.This is the first time these volumes have been formatted for e-reader devices. Now you can read these classic works, highlight (if your e-reader device supports it) and take extensive notes to capture important points made by the experts of their time!

Over 70,000 copies in print It''s the classic guide to success in the demanding world of consulting.

Can I be a stay-at-home mom and still earn extra income? Which home business is best for me? Where can I find expert advice on launching my own business? How much will it cost to get started? For nearly two decades, bestselling author and home-based business guru Priscilla Y. Huff has run a successful writing business out of her home while balancing her family life. In fact, this book, now in its third edition, is proof of her success. Her valuable advice on what works—and what doesn't—is available to you. From start-up costs to potential income, this book shows you how to: ·Choose the perfect home-based business from 101 of the best: customer service, arts and crafts, entertainment, computer and high tech, mail order, home-based distributorships and franchises, and many others ·Take the first steps to starting any business ·Find and use valuable resources, including local, state, and federal government sources; business and professional associations; books, Web sites, and other publications ·And much, much more! You'll also find inspiring stories from businesswomen who have achieved success and financial reward. If you've ever dreamed of owning your own business, this book should be your first investment.

The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want.