Maggie Dempsey is tired of moving all over the country. Her parents are second-generation hippies who uproot her every year or so to move to a new city. When Maggie was younger, she thought it was fun and adventurous. Now that she’s a teenager, she hates it. When she moved after her freshman year, she left behind good friends, a great school, and a real feeling of belonging. When she moved her sophomore year, she left behind a boyfriend, too. Now that they’ve moved to Austin, she knows better. She’s not going to make friends. She’s not going to fit in. Anything to prevent her from liking this new place and them from liking her. Only . . . things don’t go exactly as planned.

Maddie tries to be nice to everyone. Even weird, chicken-obsessed Tahlia. BUT she'd way prefer to hang out with the cool K-girls at school. The only problem is that they don't seem interested in her anymore. And at Year 6 camp Maddie has a decision to make: how far will she go to be popular? Will she be able to live with the guilt when she finally has everything she's been hoping for? Follow Maddie's hilarious antics with chickens, secrets and undies in the latest adventure at Kangaroo Valley Public School.

Steph Landry's been a high school pariah – and the butt of every joke imaginable – ever since she spilt her red Super Big Gulp all over It Girl Lauren Moffat's white D&G mini-skirt. But now Steph's got a secret weapon – an ancient book, How to be Popular, which her soon-to-be step-grandmother once used to break into her A-crowd. All Steph has to do is follow the instructions in The Book and wait for the partying begin. But as Steph's about to discover, it's easy to become popular – it's less easy staying that way! How to be Popular is a heartwarming story of friendship and acceptance from Meg Cabot, author of The Princess Diaries.

A collection of writing about design from the influential, eclectic, and adventurous Design Observer. Founded in 2003, Design Observer inscribes its mission on its homepage: Writings about Design and Culture. Since its inception, the site has consistently embraced a broader, more interdisciplinary, and circumspect view of design's value in the world—one not limited by materialism, trends, or the slipperiness of style. Dedicated to the pursuit of originality, imagination, and close cultural analysis, Design Observer quickly became a lively forum for readers in the international design community. Fifteen years, 6,700 articles, 900 authors, and nearly 30,000 comments later, this book is a combination primer, celebration, survey, and salute to a certain moment in online culture. This collection includes reassessments that sharpen the lens or dislocate it; investigations into the power of design idioms; off-topic gems; discussions of design ethics; and experimental writing, new voices, hybrid observations, and other idiosyncratic texts. Since its founding, Design Observer has hosted conferences, launched a publishing imprint, hosted three podcasts, and attracted more than a million followers on social media. All of these enterprises are rooted in the original mission to engage a broader community by sharing ideas on ways that design shapes—and is shaped by—our lives. Contributors include Sean Adams, Allison Arieff, Ashleigh Axios, Eric Baker, Rachel Berger, Andrew Blauvelt, Liz Brown, John Cantwell, Mark Dery, Michael Erard, Stephen Eskilson, Bryan Finoki, Kenneth FitzGerald, John Foster, Steven Heller, Karrie Jacobs, Meena Kadri, Mark Lamster, Alexandra Lange, Francisco Laranjo, Adam Harrison Levy, Mimi Lipson, KT Meaney, Thomas de Monchaux, Randy Nakamura, Phil Patton, Maria Popova, Rick Poynor, Louise Sandhaus, Dmitri Siegel, Martha Scotford, Adrian Shaughnessy, Andrew Shea, John Thackara, Dori Tunstall, Alice Twemlow, Tom Vanderbilt, Véronique Vienne, Alissa Walker, Rob Walker, Lorraine Wild, Timothy Young

Your Definitive, Up-to-Date Guide to Marketing Metrics—Choosing Them, Implementing Them, Applying Them This award-winning guide will help you accurately quantify the performance of all your marketing investments, increase marketing ROI, and grow profits. Four renowned experts help you apply today's best practices for assessing everything from brand equity to social media, email performance, and rich media interaction. This updated edition shows how to measure costly sponsorships, explores links between marketing and financial metrics for current and aspiring C-suite decision-makers; presents better ways to measure omnichannel marketing activities; and includes a new section on accountability and standardization in marketing measurement. As in their best-selling previous editions, the authors present pros, cons, and practical guidance for every technique they cover. Measure promotions, advertising, distribution, customer perceptions, competitor power, margins, pricing, product portfolios, salesforces, and more Apply web, online, social, and mobile metrics more effectively Build models to optimize planning and decision-making Attribute purchase decisions when multiple channels interact Understand the links between search and distribution, and use new online distribution metrics Evaluate marketing's impact on a publicly traded firm's financial objectives Whatever your marketing role, Marketing Metrics will help you choose the right metrics for every task—and capture data that's valid, reliable, and actionable.

In his study, Markus Jaeger explores the coalescence of Joan Baez's work as a singer and songwriter with her endeavors as a political activist throughout the last fifty years. He illustrates an American popular singer's significance as a political activist -- for her audiences and for her opponents as well as for those victims of politically organized violence who have profited from her work. Mingling popular culture with political activism can be a helpful means to achieve non-violent societal progress. Joan Baez's work offers an excellent example for this hypothesis.

You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

Despite the presence of the Flaming Lips in a commercial for a copier and Iggy Pop’s music in luxury cruise advertisements, Jeffrey T. Nealon argues that popular music has not exactly been co-opted in the American capitalist present. Contemporary neoliberal capitalism has, in fact, found a central organizing use for the values of twentieth-century popular music: being authentic, being your own person, and being free. In short, not being like everybody else. Through a consideration of the shift in dominant modes of power in the American twentieth and twenty-first centuries, from what Michel Foucault calls a dominant “disciplinary” mode of power to a “biopolitical” mode, Nealon argues that the modes of musical “resistance” need to be completely rethought and that a commitment to musical authenticity or meaning—saying “no” to the mainstream—is no longer primarily where we might look for music to function against the grain. Rather, it is in the technological revolutions that allow biopolitical subjects to deploy music within an everyday set of practices (MP3 listening on smartphones and iPods, streaming and downloading on the internet, the background music that plays nearly everywhere) that one might find a kind of ambient or ubiquitous answer to the “attention capitalism” that has come to organize neoliberalism in the American present. In short, Nealon stages the final confrontation between “keepin’ it real” and “sellin’ out.”

This study explores a number of myths and misconceptions about the American past. The book covers events throughout American history, from whether Columbus knew the world was round when he went off to discover America, to contemporary media attacks of the presidency.

A bullied 12-year-old boy must find a new normal after his mother has a stroke and his life is turned upside down. William Wyatt Orser, a socially awkward middle schooler, is a wordsmith who, much to his annoyance, acquired the ironically ungrammatical nickname of “Worser" so long ago that few people at school know to call him anything else. Worser grew up with his mom, a professor of rhetoric and an introvert just like him, in a comfortable routine that involved reading aloud in the evenings, criticizing the grammar of others, ignoring the shabby mess of their house, and suffering the bare minimum of social interactions with others. But recently all that has changed. His mom had a stroke that left her nonverbal, and his Aunt Iris has moved in with her cats, art projects, loud music, and even louder clothes. Home for Worser is no longer a refuge from the unsympathetic world at school that it has been all his life. Feeling lost, lonely, and overwhelmed, Worser searches for a new sanctuary and ends up finding the Literary Club--a group of kids from school who share his love of words and meet in a used bookstore– something he never dreamed existed outside of his home. Even more surprising to Worser is that the key to making friends is sharing the thing he holds dearest: his Masterwork, the epic word notebook that he has been adding entries to for years. But relationships can be precarious, and it is up to Worser to turn the page in his own story to make something that endures so that he is no longer seen as Worser and earns a new nickname, Worder. A New York Times Best Children's Book of the Year A Kirkus Reviews Best Book of the Year A Booklist Editors’ Choice Selection