On 23 May 2019, when the results of the general elections were announced, Narendra Modi and the BJP-led NDA coalition were voted back to power with an overwhelming majority. To some, the numbers of Modi's victory came as something of a surprise; for others, the BJP's triumph was a vindication of their belief in the government and its policies. Irrespective of one's political standpoint, one thing was beyond dispute: this was a landmark verdict, one that deserved to be reported and analysed with intelligence -- and without bias.Rajdeep Sardesai's new book, 2019: How Modi Won India, does just that. What was it that gave Modi an edge over the opposition for the second time in five years? How was the BJP able to trounce its rivals in states that were once Congress bastions? What was the core issue in the election: a development agenda or national pride? As he relives the excitement of the many twists and turns that took place over the last five years, culminating in the 2019 election results, Rajdeep helps the reader make sense of the contours and characteristics of a rapidly changing India, its politics and its newsmakers. If the 2014 elections changed India, 2019 may well have defined what 'new India' is likely to be all about. 2019: How Modi Won India takes a look at that fascinating story, which is still developing.

From the author of Where Power Lies and The Spin Doctor's Diary, comes a new book that tells the story of Narendra Modi's meteoric rise to power on the international stage, The Modi Effect: Inside Narendra Modi's Campaign to Transform India. With exclusive access to the architects of Modi's campaign, Prime Minister Modi and his current cabinet, Mr. Price has delivered an insider's account of this incredible political movement. In examining Modi's character and his position as leader of an increasingly powerful nation, Mr. Price explores the global impact of Modi's victory and its on-going transformation of international politics. On May 16, 2014, Narendra Modi was declared the winner of the largest democratic election ever conducted in human history. But how did this impoverished chai wallah, who sold tea on trains as a boy, rise to become Prime Minister of India? Political parties in the West pride themselves on the sophistication of their election strategies, but they all have a lot to learn from this election. Modi's campaign was a master class in modern electioneering. His team created an election machine that broke new ground in the use of social media, the Internet, mobile phones, and digital technologies. Modi took part in thousands of public events, but in such a vast country it was impossible to visit every town and village in person. How did he do it? Via "virtual Modi"-a life-sized 3D hologram-beamed to parts of the vast nation he could not reach in person. These pioneering techniques brought millions of young people-the holy grail of election strategists everywhere-to ballot boxes. Under Narendra Modi's leadership the Bharatiya Janata Party (BJP) won a crushing victory in the 2014 general election leaving the Congress Party of the Gandhi political dynasty in disarray. For the first time in the history of India, an opposition leader swept to power with an overall majority. Former BBC correspondent and political consultant Lance Price was granted exclusive access to Prime Minister Modi and his team of advisers to write this book. With complete freedom to tell the story as he found it, Price details Modi's rise to power, the extraordinary election victory, and its aftermath. The book examines Modi's rise, his unprecedented mass appeal despite the controversies surrounding him (including the West shunning him), and the pivotal role he will now play on the international stage. The Modi Effect exposes the changing landscape of electioneering in twenty-first century global politics through the story of Modi's campaign, when message management and technological wizardry combined to create a vote-winning colossus.

With a new prologue ‘Splendid . . . anyone who wants to understand Indian politics or think they do should read it’ -Indian Express ‘Delightfully written . . . he has a sharp eye for details, especially the actions of political leaders’ - India Today ‘Captures the drama of 2014 and the men who powered it’-Open ‘Holds you to your seat, often on the edge . . . A procession of India’s colourful political characters—Lalu Yadav, Amit Shah, Rahul Gandhi, Narendra Modi and many more come intimately close through the author’s accounts’ -The Hindu ‘Candid and forthright . . . and deliciously indiscreet’ -Hindustan Times ‘A racy narrative that goes beyond recording immediate political history’ -Tehelka The 2014 Indian general elections has been regarded as the most important elections in Indian history since 1977. It saw the decimation of the ruling Congress party, a spectacular victory for the BJP and a new style of campaigning that broke every rule in the political game. But how and why? In his riveting book, Rajdeep Sardesai tracks the story of this pivotal election through all the key players and the big news stories. Beginning with 2012, when Narendra Modi won the state elections in Gujarat for a third time but set his sights on a bigger prize, to the scandals that crippled Manmohan Singh and UPA-II, and moving to the back-room strategies of Team Modi, the extraordinary missteps of Rahul Gandhi and the political dramas of election year, he draws a panoramic picture of the year that changed India.

After the mammoth victory in 2014 elections, as Modi geared up for executing his transformation agendas, Rahul initiated a spirited attack from the opposition. Many sworn enemies joined hands to launch concerted attempts at damaging Modi’s image. These efforts eventually made some headway as Modi lost key by-polls and crucial state elections in 2018. However, his X-factor remained intact, further bolstered by the dramatic turn of events closer to 2019 elections, testing him to the hilt. This book takes you through the moves and countermoves that led to Modi’s victory, and also answers the ever-eluding question in politics – How to win the trust of people? It also identifies key leadership traits and does a comparative analysis between Narendra Modi and Rahul Gandhi, and resultantly, between BJP and Congress. The Crusader is a well-researched and informative account of how Modi won the election battle in 2019, and how he continues to fight the war for the idea of a new India.

What's the secret of Modi's mass appeal? How does the RSS help at election time? Does communal incitement actually win votes? Why did Amit ShahÕs election maths fail him in Bihar? Prashant Jha answers these questions and more, dissecting the BJPÕs election machine with authority and insight

Marked by deep ideological divisions, a massive advertising blitz and an election campaign that could claim to rival the US presidential polls, the 2014 general election has been called `historic? for its verdict ? a political party received a majority in the Lok Sabha for the first time in three decades. In this personal, partisan and superbly perceptive narrative of how the dice rolled in the four months leading up to 16 May 2014, Harish Khare ? journalist, columnist, scholar and former media advisor to Prime Minister Manmohan Singh ? provides an honest, impassioned record of India?s greatest democratic exercise. Through a meticulous account of what he saw, heard and read during this time, Khare elucidates how the different political stakeholders kneaded into their day-to-day campaign rhetoric the latent cultural angst, economic anxieties and political expectations of a nation that has changed irrevocably over the past decade, to persuade the Indian voter to cast a decisive vote. From the brilliant and flexible campaign pitch made by the BJP to the jaded and outdated Congress rhetoric, from openly expressed middle-class aspirations to rural India?s resurgent hopes, and from communal polarization to shifting caste equations, How Modi Won It provides brilliant insight into and an incisive assessment of one of the most memorable elections in the country?s history.

Marked by deep ideological divisions, a massive advertising blitz and an election campaign that could claim to rival the US presidential polls, the 2014 general election has been called ‘historic’ for its verdict – a political party received a majority in the Lok Sabha for the first time in three decades. In this personal, partisan and superbly perceptive narrative of how the dice rolled in the four months leading up to 16 May 2014, Harish Khare – journalist, columnist, scholar and former media advisor to Prime Minister Manmohan Singh – provides an honest, impassioned record of India’s greatest democratic exercise. Through a meticulous account of what he saw, heard and read during this time, Khare elucidates how the different political stakeholders kneaded into their day-to-day campaign rhetoric the latent cultural angst, economic anxieties and political expectations of a nation that has changed irrevocably over the past decade, to persuade the Indian voter to cast a decisive vote. From the brilliant and flexible campaign pitch made by the BJP to the jaded and outdated Congress rhetoric, from openly expressed middle-class aspirations to rural India’s resurgent hopes, and from communal polarization to shifting caste equations, How Modi Won It provides brilliant insight into and an incisive assessment of one of the most memorable elections in the country’s history.

A riveting account of how a popularly elected leader has steered the world's largest democracy toward authoritarianism and intolerance Over the past two decades, thanks to Narendra Modi, Hindu nationalism has been coupled with a form of national-populism that has ensured its success at the polls, first in Gujarat and then in India at large. Modi managed to seduce a substantial number of citizens by promising them development and polarizing the electorate along ethno-religious lines. Both facets of this national-populism found expression in a highly personalized political style as Modi related directly to the voters through all kinds of channels of communication in order to saturate the public space. Drawing on original interviews conducted across India, Christophe Jaffrelot shows how Modi's government has moved India toward a new form of democracy, an ethnic democracy that equates the majoritarian community with the nation and relegates Muslims and Christians to second-class citizens who are harassed by vigilante groups. He discusses how the promotion of Hindu nationalism has resulted in attacks against secularists, intellectuals, universities, and NGOs. Jaffrelot explains how the political system of India has acquired authoritarian features for other reasons, too. Eager to govern not only in New Delhi, but also in the states, the government has centralized power at the expense of federalism and undermined institutions that were part of the checks and balances, including India's Supreme Court. Modi's India is a sobering account of how a once-vibrant democracy can go wrong when a government backed by popular consent suppresses dissent while growing increasingly intolerant of ethnic and religious minorities.

This book examines how the BJP became the world’s largest political party. It goes beyond the usual narrative of the party’s Hindutva politics to explain how, under Narendra Modi, the party reshaped the Indian polity using its own brand of social engineering. According to the findings of this book, this reconstruction was cleverly powered by new caste coalitions, the claim of a new welfare state that focused on marginalised social groups and the making of a women-voter base. Based on data from three unique indices—the Mehta–Singh Social Index, which studies the caste composition of Indian political parties; the Narad Index, which calculates communication patterns across topics and audiences; and PollNiti, which connects and tallies hundreds of political and economic datasets—The New BJP is full of startling insights into the way both the party and the country function. Previously untapped historical records, exclusive interviews with party leaders and comprehensive reportage from across India provide a fresh understanding of the BJP’s growth areas, including the Northeast and south India. A lucid and objective study of the BJP and India today, this book will be useful to researchers, journalists, students, activists and general public alike. Print edition not for sale in South Asia (Bangladesh, Bhutan, India, Nepal, Pakistan and Sri Lanka).

Narendra Modi has been a hundred years in the making. Vinay Sitapati's Jugalbandi provides this backstory to his current dominance in Indian politics. It begins with the creation of Hindu nationalism as a response to British-induced elections in the 1920s, moves on to the formation of the Bharatiya Janata Party (BJP) in 1980, and ends with its first national government, from 1998 to 2004. And it follows this journey through the entangled lives of its founding jugalbandi: Atal Bihari Vajpayee and Lal Krishna Advani. Over their six-decade-long relationship, Vajpayee and Advani worked as a team despite differences in personality and beliefs. What kept them together was fraternal love and professional synergy, of course, but also, above all, an ideology that stressed on unity. Their partnership explains what the BJP before Modi was, and why it won. In supporting roles are a cast of characters-from the warden's wife who made room for Vajpayee in her family to the billionaire grandson of Pakistan's founder who happened to be a major early funder of the BJP. Based on private papers, party documents, newspapers and over two hundred interviews, this is a must-read for those interested in the ideology that now rules India.