What does a culture of evidence really look like in higher education? The use of big data and the rapid acceleration of storage and analytics tools have led to a revolution of data use in higher education. Institutions have moved from relying largely on historical trends and descriptive data to the more widespread adoption of predictive and prescriptive analytics. Despite this rapid evolution of data technology and analytics tools, universities and colleges still face a number of obstacles in their data use. In How Colleges Use Data, Jonathan S. Gagliardi presents college and university leaders with an important resource to help cultivate, implement, and sustain a culture of evidence through the ethical and responsible use and adoption of data and analytics. Gagliardi provides a broad context for data use among colleges, including key concepts and use cases related to data and analytics. He also addresses the different dimensions of data use and highlights the promise and perils of the widespread adoption of data and analytics, in addition to important elements of implementing and scaling a culture of evidence. Demystifying data and analytics, the book helps faculty and administrators understand important topics, including: • How to define institutional aspirations using data • Equity and student success • Strategic finance and resource optimization • Academic quality and integrity • Data governance and utility • Implicit and explicit bias in data • Implementation and planning • How data will be used in the future How Colleges Use Data helps college and university leaders understand what a culture of evidence in higher education truly looks like.

Internal and external pressure continues to mount for college professionals to provide evidence of successful activities, programs, and services, which means that, going forward, nearly every campus professional will need to approach their work with a data-informed perspective.But you find yourself thinking “I am not a data person”.Yes, you are. Or can be with the help of Amelia Parnell.You Are a Data Person provides context for the levels at which you are currently comfortable using data, helps you identify both the areas where you should strengthen your knowledge and where you can use this knowledge in your particular university role.For example, the rising cost to deliver high-quality programs and services to students has pushed many institutions to reallocate resources to find efficiencies. Also, more institutions are intentionally connecting classroom and cocurricular learning experiences which, in some instances, requires an increased gathering of evidence that students have acquired certain skills and competencies. In addition to programs, services, and pedagogy, professionals are constantly monitoring the rates at which students are entering, remaining enrolled in, and leaving the institution, as those movements impact the institution’s financial position.From teaching professors to student affairs personnel and beyond, Parnell offers tangible examples of how professionals can make data contributions at their current and future knowledge level, and will even inspire readers to take the initiative to engage in data projects.The book includes a set of self-assessment questions and a companion set of action steps and available resources to help readers accept their identity as a data person. It also includes an annotated list of at least 20 indicators that any higher education professional can examine without sophisticated data analyses.

How data-informed decision making can make colleges and universities more effective institutions. The continuing importance of data analytics is not lost on higher education leaders, who face a multitude of challenges, including increasing operating costs, dwindling state support, limits to tuition increases, and increased competition from the for-profit sector. To navigate these challenges, savvy leaders must leverage data to make sound decisions. In Big Data on Campus, leading data analytics experts and higher ed leaders show the role that analytics can play in the better administration of colleges and universities. Aimed at senior administrative leaders, practitioners of institutional research, technology professionals, and graduate students in higher education, the book opens with a conceptual discussion of the roles that data analytics can play in higher education administration. Subsequent chapters address recent developments in technology, the rapid accumulation of data assets, organizational maturity in building analytical capabilities, and methodological advancements in developing predictive and prescriptive analytics. Each chapter includes a literature review of the research and application of analytics developments in their respective functional areas, a discussion of industry trends, examples of the application of data analytics in their decision process, and other related issues that readers may wish to consider in their own organizational environment to find opportunities for building robust data analytics capabilities. Using a series of focused discussions and case studies, Big Data on Campus helps readers understand how analytics can support major organizational functions in higher education, including admission decisions, retention and enrollment management, student life and engagement, academic and career advising, student learning and assessment, and academic program planning. The final section of the book addresses major issues and human factors involved in using analytics to support decision making; the ethical, cultural, and managerial implications of its use; the role of university leaders in promoting analytics in decision making; and the need for a strong campus community to embrace the analytics revolution. Contributors: Rana Glasgal, J. Michael Gower, Tom Gutman, Brian P. Hinote, Braden J. Hosch, Aditya Johri, Christine M. Keller, Carrie Klein, Jaime Lester, Carrie Hancock Marcinkevage, Gail B. Marsh, Susan M. Menditto, Jillian N. Morn, Valentina Nestor, Cathy O'Bryan, Huzefa Rangwala, Timothy Renick, Charles Tegen, Rachit Thariani, Chris Tompkins, Lindsay K. Wayt, Karen L. Webber, Henry Y. Zheng, Ying Zhou

"The purpose of this book is to provide college and university leaders with a resource to help cultivate, implement, and sustain a culture of evidence through the adoption and use of data and analytics"--

This valuable resource helps institutional leaders understand and implement a data strategy at their college or university that maximizes benefits to all creators and users of data. Exploring key considerations necessary for coordination of fragmented resources and the development of an effective, cohesive data strategy, this book brings together professionals from different higher education experiences and perspectives, including academic, administration, institutional research, information technology, and student affairs. Focusing on critical elements of data strategy and governance, each chapter in Data Strategy in Colleges and Universities helps higher education leaders address a frustrating problem with much-needed solutions for fostering a collaborative, data-driven strategy.

From award-winning higher education journalist and New York Times bestselling author Jeffrey Selingo comes a revealing look from inside the admissions office—one that identifies surprising strategies that will aid in the college search. Getting into a top-ranked college has never seemed more impossible, with acceptance rates at some elite universities dipping into the single digits. In Who Gets In and Why, journalist and higher education expert Jeffrey Selingo dispels entrenched notions of how to compete and win at the admissions game, and reveals that teenagers and parents have much to gain by broadening their notion of what qualifies as a “good college.” Hint: it’s not all about the sticker on the car window. Selingo, who was embedded in three different admissions offices—a selective private university, a leading liberal arts college, and a flagship public campus—closely observed gatekeepers as they made their often agonizing and sometimes life-changing decisions. He also followed select students and their parents, and he traveled around the country meeting with high school counselors, marketers, behind-the-scenes consultants, and college rankers. While many have long believed that admissions is merit-based, rewarding the best students, Who Gets In and Why presents a more complicated truth, showing that “who gets in” is frequently more about the college’s agenda than the applicant. In a world where thousands of equally qualified students vie for a fixed number of spots at elite institutions, admissions officers often make split-second decisions based on a variety of factors—like diversity, money, and, ultimately, whether a student will enroll if accepted. One of the most insightful books ever about “getting in” and what higher education has become, Who Gets In and Why not only provides an unusually intimate look at how admissions decisions get made, but guides prospective students on how to honestly assess their strengths and match with the schools that will best serve their interests.

People providing services to schools, teachers, and students want to know whether these services are effective. With that knowledge, a project director can expand services that work well and adjust implementation of activities that are not working as expected. When finding that an innovative strategy benefits students, a project director might want to share that information with other service providers who could build upon that strategy. Some organizations that fund programs for students will want a report demonstrating the program’s success. Determining whether a program is effective requires expertise in data collection, study design, and analysis. Not all project directors have this expertise—they tend to be primarily focused on working with schools, teachers, and students to undertake program activities. Collecting and obtaining student-level data may not be a routine part of the program. This book provides an overview of the process for evaluating a program. It is not a detailed methodological text but focuses on awareness of the process. What do program directors need to know about data and data analysis to plan an evaluation or to communicate with an evaluator? Examples focus on supporting college and career readiness programs. Readers can apply these processes to other studies that include a data collection component.