The complete story of the legenday Honda V4 motorcycles and the four-stroke engine design that gave them the name. Including full production histories, comprehensive specification details and over 250 colour illustration, the book covers design and development of the first Honda V4, the oval piston NR500, and the VF road models from 1982-1988. Also covered: the iconic sport touring bikes, the VFR750, VFR800 and VFR1200F; the worldwide racing success for Honda Racing Corporation's RC30; the 1990 Pan European/ST1100, with its longitudinal V4 engine, and the 2002 ST1300; Honda V4s in MotoGP; details of the 2014 VFR800 and CTX1300 cruiser and finally, owners' experiences and insight from those who worked in the industry. Fully illustrated with 256 colour photographs and comprehensive specification details.

Founded not long after World War Two, Honda quickly grew to be a very successful company, manufacturing motorized vehicles and equipment. Perhaps its biggest impact has been caused by its motorcycles, which through their economy, good design and excellent performance severely affected the once-dominant British motorcycle industry and built up an enthusiastic following across the world.

With the launch of the new California 1400 in 2013, and actor Ewan McGregor appointed brand ambassador, Moto Guzzi's owners Piaggio are proving their belief in the future and importance of Moto Guzzi. Moto Guzzi - The Complete Story charts the development of the stylish Guzzi bikes and the highs (and lows) of one of the oldest motorcycles marques still in existence. Topics covered include the origins of the Moto Guzzi factory at Madello del Lario - the oldest motorcycle factory in the world; the success at the Isle of man TT and races worldwide; the development of the V-twin engine; the De Tomaso years and the introduction of the iconic Le Mans model. The complete story of Moto Guzzi, from 1921 to the present day covers some very special motorcycles and some astonishing people who made it happen. Will be of great interest as a reference book to all motorbike enthusiasts and is superbly illustrated with 250 colour photographs.

The updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environment In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author. Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics — such as the corporate social responsibility movement and environmental, social, and governance innovation — presented alongside fully integrated business models and up-to-date examples of business model innovation. Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.

Uses statistical tables, charts, photographs, maps, and illustrations to explore everyday life in the United States during the Cold War period.

For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.